3. The LinkedIn model
Three diverse, scalable & growing business lines….
Premium Subscriptions
Marketing Solutions
Corporate Solutions
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4. The global connected professional network
170,000,000 million members…
Canada Europe
38M
4M
Pacific Rim
5M
US 9.3M UK
59M Middle East
2M
Central & India
Africa 12M
South America 3M Australasia
8M
2M
Marketing Solutions
5. LinkedIn
Over the next 60 Minutes….
75,000+ New members
54,000+ Links shared
1,350,000+ Pages viewed
255,000+ Professionals will visit
Marketing Solutions
7. LinkedIn’s position in the Social Media landscape
Professional context…
Personal
Professional Public
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8. What are people doing on LinkedIn
The value we bring to our members…
Identity Insights Everywhere
Connect, find and be found Be great at what you do We work where our
members work
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12. Reporting
Power and accuracy of professional profile data…
Who Visits Your Page? Who Saw Your Campaign?
Who Clicked On Your Ads? Who Clicked on Your Ads?
Marketing Solutions
17. Engage Complete ownership of right
hand rail. Full moderation
privileges to spark debate and
engage with members
Customise the experience with additional units to feed in
relevant content, eg: blogs, tweets, news, video, polls etc.
Gain insights & feedback by listening to peer to peer
discussions
Marketing Solutions
19. LinkedIn: Content Ads
Multiple choices to bring content to your target audience….
Share video, tweets, blogs and more
Use content to build loyalty
Easy execution with RSS feeds
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20. LinkedIn: Poll Units
Paid, Owned & Earned
Owned:
After engagement, user
visits results page.
Different creative is
displayed depending on
user interaction
Paid: All impression’s
Member is targeted with Poll displayed on results page
unit are Owned (not bought
on CPM basis)
Earned:
Users network is notified of interaction and encouraged to engage.
Marketing Solutions
Editor's Notes
The World of Work: 1970 average employment was 3 jobs per lifetime, 2012 - 11 (Top10 jobs now did not exist in 2003)Top 10 jobs according to Guardian for 2012Data Communications Analysts:Marketing Officer: Software Engineers:Medical Administrator: Community Nurse: Advertising Agency Account Executive: Customer Services Assistant: Information Officer: Administrator: Engineer: Data at a max over the next 3 years (There’s a lot of concern these days about whether storage technologies will be able to keep pace with the mass of information that organizations are going to want to store over the coming decade).More people became self employed in 2011 than in the past 15 years combined (Apprentice TV series) Shift: Own brand has become more important than the companies we work for. Your professional profile has become your own SEO (Google yourself, LI normally 1st search rank). Profile links all your actions not just a CV
These core values underpin how we think about members and develop products for themFirstly, professional identityDue to the complexities in the workforce, people are wanting to distinguish themselves from the competition. This is not just about looking for jobs, but managing your professional ‘brand’, that fuels conversations, new ideas, new opportunities and new business deals.The LI profile becomes your SEO strategy, democratising access to people and businesses.Secondly – InsightsOnce they have a profile and can be found, the next step in making these professionals more productive and successful is to help them be great at what they do. We do this by extracting as much relevancy as possible from data, to manage the clutter of information for members, filtering out all the noise from the network to provide relevant content, empowering our members to develop their careers and businesses through insights and knowledge sharing. Every single LI Hompage is unique to the member. Its become a viral hub from which content is consumed and sharedSimilarly, Linkedin Today, combines machine learning with a member’s professional graph, and strong editorial curation (Dan Roth, previously at Fortune, is the editor) resulting in a personalised trade magazine, ensuring we put the right headlines in front of our members.Groups – there are over one million groups on Linkedin, with the quality of discussion much higher than you would normally expect in social environments due to the professional context, and the purpose to which members come to the site – to progress and manage careers.Everywhere – Talent doesn’t have a HQ, our goal is to be platform agnostic, allow our members to access anytime, anywhere and on any platform. (Mobile is our fastest growing service - 400% yoy growth in page views).
