The document provides an analysis of print advertising for the Boardmasters 2015 music festival. It discusses the aims of the festival's advertising campaign, which is to promote a summer theme by featuring images from the previous year's event. The target audience is 16-25 year olds, as evidenced by the poster's beach sunset background image which would appeal to young festivalgoers. Audience analysis theories by Hartley and Katz are discussed in terms of how they apply to understanding the festival's target demographic. Print advertisements like posters and merchandise are also examined.
This document discusses research and analysis of print-based advertising for a music festival called Panorama. It will analyze posters and flyers for the festival to understand how they are made and why. The goal is to create a poster and flyer that conveys the idea of the festival and provides important information. Research will focus on increasing the festival's popularity and profits through collaboration. The target audience is ages 18-34 who enjoy genres like alternative rock and indie music. Print ads will be analyzed to understand how they attract audiences through prominent artists, dates, and consistent designs.
This document discusses print-based advertising for a music festival called Panorama. It provides background on the festival, which has been held annually in New York City since 2016. It then analyzes the target audience for the festival as mostly ages 18-34 of both genders who enjoy genres like alternative rock and indie music. Sample advertisements like posters and billboards for the festival are shown and discussed. The document also covers relevant regulatory issues and bodies for advertising standards.
This document discusses print-based advertising for a music festival called Panorama. It provides background on the festival, which has been held annually in New York City since 2016. It then analyzes the target audience for the festival as mostly ages 18-34 who enjoy genres like alternative rock and indie music. Sample advertisements like posters and billboards are presented and discussed in terms of design, message, and objectives. Regulatory issues for advertising are also reviewed, covering topics like copyright, data protection, and oversight bodies.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
This document discusses research and analysis of print-based advertising for a music festival called Panorama. It will analyze posters and flyers for the festival to understand how they are made and why. The goal is to create a poster and flyer that conveys the idea of the festival and provides important information. Research will focus on increasing the festival's popularity and profits through collaboration. The target audience is ages 18-34 who enjoy genres like alternative rock and indie music. Print ads will be analyzed to understand how they attract audiences through prominent artists, dates, and consistent designs.
This document discusses print-based advertising for a music festival called Panorama. It provides background on the festival, which has been held annually in New York City since 2016. It then analyzes the target audience for the festival as mostly ages 18-34 of both genders who enjoy genres like alternative rock and indie music. Sample advertisements like posters and billboards for the festival are shown and discussed. The document also covers relevant regulatory issues and bodies for advertising standards.
This document discusses print-based advertising for a music festival called Panorama. It provides background on the festival, which has been held annually in New York City since 2016. It then analyzes the target audience for the festival as mostly ages 18-34 who enjoy genres like alternative rock and indie music. Sample advertisements like posters and billboards are presented and discussed in terms of design, message, and objectives. Regulatory issues for advertising are also reviewed, covering topics like copyright, data protection, and oversight bodies.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
This document provides an overview and examples for a unit on print-based advertising. It includes deadlines, learning outcomes, examples of print advertisements and audiovisual advertisements for music festivals. It outlines the components students must include when evaluating an existing advertising campaign, such as aims and objectives, target audience, representation, campaign message, print advertisements used, legal/ethical issues, and regulatory bodies. Examples are provided for each component, such as analyzing the representation of stereotypes at music festivals and considering copyright issues. The document aims to teach students how to plan and create print-based advertisements for a music festival advertising campaign.
This document provides an overview of a print advertising campaign for the Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The target audience is described using demographic and psychographic factors. Representation in the advertisements aims to appeal to all ages, genders, and ethnicities. Legal and ethical considerations for the campaign include copyright and following advertising codes of practice. Regulatory bodies that oversee advertising are also mentioned.
The document discusses targeting an audience of 15-25 year olds who enjoy rock music like Green Day and Foo Fighters. It suggests lowering the magazine price to £1 to attract more young, working class readers. Typical readers described are 17-year old Jordana who likes rock/metal, and 19-year old Connor who plays keyboard and likes modern rock. The magazine aims to inform, entertain, and provide escapism for readers through articles on musicians and vibrant design.
This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
This document provides an analysis of a poster advertising the Sasquatch Music Festival 2017. It discusses the aims and objectives of promoting the festival dates and lineup. It analyzes the target audience in terms of socioeconomic class, uses and gratifications theory, subjectivities, Maslow's hierarchy of needs, spending power, and stereotypes. It also covers the campaign message, methods of advertisement used, legal and ethical considerations, and regulatory bodies. Overall, the document conducts a thorough examination of how the poster was designed to effectively promote the festival to its target demographic.
The document provides information about a print-based poster advertising the 2013 Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The poster uses bright colors and minimal text to advertise the date and lineup of artists. It also covers the target audience, which aims to appeal to people seeking entertainment and social experiences. Regulations and ethical considerations for advertising are also mentioned.
This document provides information about a print advertising campaign for the band COASTS and their tour promoting their new album. It discusses the target audience for the campaign which includes teenagers and young adults based on audience theories. The campaign message conveyed through the poster is that the band is warm, friendly and touring various locations. It also discusses the print-based advertisements used such as posters, website, and merchandise. Legal and ethical considerations for the campaign regarding copyright and regulatory bodies are also mentioned.
The document analyzes the Rolling Loud music festival advertising campaign. It discusses the festival's print advertisement poster, target audience as primarily 16-25 year olds of various socioeconomic backgrounds, and representation of the stereotypical attendees as mostly black young adults interested in street fashion and rap/hip hop music. The document also examines the festival's audiovisual advertisements on YouTube and social media promoting the artists, as well as its goals to increase brand awareness and ticket sales for the new music event.
This document provides an overview of print-based advertising for a UK indie rock band called COASTS who are touring their new album. It discusses the aims, target audience, representation, campaign message, and legal/ethical considerations of a poster advertising the band's tour dates and locations. The target audience is identified as being ages 16+ of both genders from middle-class backgrounds who have the income and interests aligned with the band's music genre. Details of tour dates, tickets, and social media links are prominently displayed to effectively promote the tour through both traditional print advertising and digital promotion. Copyright and ownership of brand assets are also addressed.
This document evaluates the representation of social groups in a media product. It summarizes that:
- The magazine's bright colors, focus on fashion, makeup, and boy bands like One Direction and Union J are meant to appeal to its target audience of 11-15 year old girls.
- It uses stereotypes common to magazines targeting this audience, representing them as "girly girls" interested in those topics.
- Aside from the content and colors, it follows similar conventions to other pop music magazines for its genre to effectively attract its target readership.
- The representations support rather than challenge dominant ideas about the interests and styles of its social group.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It targets 16-25 year olds, particularly males, who enjoy this type of music. The campaign uses consistent branding with yellow and black colors across posters, websites and social media. Videos on YouTube showcase past festivals to generate excitement and attract new attendees. The slogan "The Biggest drum and bass party in the world" promotes the festival as the largest in its genre. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival online and in print-based materials.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. The campaign message is that Rampage is "The Biggest drum and bass party in the world." Advertisements include posters, social media, videos on YouTube of past festivals, and announcing the lineup a month before to generate excitement.
The document summarizes how the media product, a rock music magazine, represents its target audience. It aims to appeal to rock music fans, particularly teenagers, through its content, design elements, and model choice. Key design features like font, layout, and color scheme are similar to existing rock magazines to signal the genre. Articles about concerts and competitions for tickets are meant to attract teenage readers interested in live music. Color and language choices also aim to appeal specifically to younger demographics. The cover model, a female portrayed in a rock-inspired style, is meant to challenge conventions while appealing to both male and female readers.
1. The document outlines a plan for an advertising campaign using print-based advertisements to promote a music and surfing festival.
2. The aims are to advertise the festival using different platforms of distribution, and the objectives are to inform the target audience about the festival and sell tickets.
3. The target audience is described as mainstreamers aged 16-30, focusing on university students seeking escape, with the slogan "For the music."
1) The magazine, RADAR, represents several social groups including college students, university students, and young adults aged 16-24.
2) It specifically targets "indie boys and girls" who enjoy music, attending concerts, and socializing. This targets middle and working class youth.
3) Images and articles in the magazine, like one advertising a music festival, are aimed at appealing to the target audience's interests in live music events with friends.
Magazine production evaluation - Question 2ConnorDelaney
The magazine represents several social groups including college students, university students, and young adults aged 16-24. It targets indie boys and girls who enjoy music, concerts, and socializing. The magazine deals with gender by using a color scheme of red, black, white, and yellow that appeals to both males and females. It also touches on social class by including a contest on the cover to win music festival tickets.
Main Task - Evaluation Essay - Question 4whennegan1
The target audience of the "Unplugged" magazine is primarily male fans between the ages of 16-24 years old. This age range and majority male audience informed the use of red and black colors in the magazine's design. The target audience is also characterized as "strugglers" psychographically, as the indie rock genre stereotypically appeals to those who are less fortunate, rebellious, or suffer from addiction or abuse. Due to the genre's underground nature, the target audience is also stereotypically from lower socioeconomic classes and shops at lesser known local stores.
The document analyzes representations of ethnicity, gender, class, and age in a hypothetical pop music magazine. It finds that ethnic minorities, particularly black artists, are underrepresented. Men are portrayed as dominant while women are sexualized. The magazine primarily represents the middle class through images of wealth and success. Though the target audience is students aged 13-18, the magazine presents an aspirational lifestyle beyond their social class to fulfill dreams.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain less information than the flyer but be larger in size. Both pieces will take inspiration from existing advertisements.
- The document also provides information on the target audience for the festival, which is informed by readership data from Kerrang! magazine and the festival's sponsors. Legal and regulatory considerations for print advertising are also discussed.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain headline music acts but less overall information, while the flyer will contain more detailed information due to its smaller size.
- The student analyzes existing Boardmasters festival posters and flyers to gather inspiration and understand techniques used in print-based advertising.
- The document discusses a Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising. As part of the unit, the student will produce a poster and flyer advertising a festival in collaboration with their magazine.
- The student analyzes existing posters and flyers for inspiration. They will take demographics of the target audience into account when designing the advertisements. Factors like copyright and advertising standards must also be considered.
- The document provides background information on the Boardmasters festival, which the advertisements will promote. Statistics on the festival's social media following and the psychographics of its target audience are presented.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "and if the music is good you dance." It will be located in Hyde Park in mid-July when the weather is warm. The poster style will use bold colors and images to catch attention. The content will include headliners, location, and dates.
This document provides an overview and examples for a unit on print-based advertising. It includes deadlines, learning outcomes, examples of print advertisements and audiovisual advertisements for music festivals. It outlines the components students must include when evaluating an existing advertising campaign, such as aims and objectives, target audience, representation, campaign message, print advertisements used, legal/ethical issues, and regulatory bodies. Examples are provided for each component, such as analyzing the representation of stereotypes at music festivals and considering copyright issues. The document aims to teach students how to plan and create print-based advertisements for a music festival advertising campaign.
This document provides an overview of a print advertising campaign for the Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The target audience is described using demographic and psychographic factors. Representation in the advertisements aims to appeal to all ages, genders, and ethnicities. Legal and ethical considerations for the campaign include copyright and following advertising codes of practice. Regulatory bodies that oversee advertising are also mentioned.
The document discusses targeting an audience of 15-25 year olds who enjoy rock music like Green Day and Foo Fighters. It suggests lowering the magazine price to £1 to attract more young, working class readers. Typical readers described are 17-year old Jordana who likes rock/metal, and 19-year old Connor who plays keyboard and likes modern rock. The magazine aims to inform, entertain, and provide escapism for readers through articles on musicians and vibrant design.
This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
This document provides an analysis of a poster advertising the Sasquatch Music Festival 2017. It discusses the aims and objectives of promoting the festival dates and lineup. It analyzes the target audience in terms of socioeconomic class, uses and gratifications theory, subjectivities, Maslow's hierarchy of needs, spending power, and stereotypes. It also covers the campaign message, methods of advertisement used, legal and ethical considerations, and regulatory bodies. Overall, the document conducts a thorough examination of how the poster was designed to effectively promote the festival to its target demographic.
The document provides information about a print-based poster advertising the 2013 Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The poster uses bright colors and minimal text to advertise the date and lineup of artists. It also covers the target audience, which aims to appeal to people seeking entertainment and social experiences. Regulations and ethical considerations for advertising are also mentioned.
This document provides information about a print advertising campaign for the band COASTS and their tour promoting their new album. It discusses the target audience for the campaign which includes teenagers and young adults based on audience theories. The campaign message conveyed through the poster is that the band is warm, friendly and touring various locations. It also discusses the print-based advertisements used such as posters, website, and merchandise. Legal and ethical considerations for the campaign regarding copyright and regulatory bodies are also mentioned.
The document analyzes the Rolling Loud music festival advertising campaign. It discusses the festival's print advertisement poster, target audience as primarily 16-25 year olds of various socioeconomic backgrounds, and representation of the stereotypical attendees as mostly black young adults interested in street fashion and rap/hip hop music. The document also examines the festival's audiovisual advertisements on YouTube and social media promoting the artists, as well as its goals to increase brand awareness and ticket sales for the new music event.
This document provides an overview of print-based advertising for a UK indie rock band called COASTS who are touring their new album. It discusses the aims, target audience, representation, campaign message, and legal/ethical considerations of a poster advertising the band's tour dates and locations. The target audience is identified as being ages 16+ of both genders from middle-class backgrounds who have the income and interests aligned with the band's music genre. Details of tour dates, tickets, and social media links are prominently displayed to effectively promote the tour through both traditional print advertising and digital promotion. Copyright and ownership of brand assets are also addressed.
This document evaluates the representation of social groups in a media product. It summarizes that:
- The magazine's bright colors, focus on fashion, makeup, and boy bands like One Direction and Union J are meant to appeal to its target audience of 11-15 year old girls.
- It uses stereotypes common to magazines targeting this audience, representing them as "girly girls" interested in those topics.
- Aside from the content and colors, it follows similar conventions to other pop music magazines for its genre to effectively attract its target readership.
- The representations support rather than challenge dominant ideas about the interests and styles of its social group.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It targets 16-25 year olds, particularly males, who enjoy this type of music. The campaign uses consistent branding with yellow and black colors across posters, websites and social media. Videos on YouTube showcase past festivals to generate excitement and attract new attendees. The slogan "The Biggest drum and bass party in the world" promotes the festival as the largest in its genre. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival online and in print-based materials.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. The campaign message is that Rampage is "The Biggest drum and bass party in the world." Advertisements include posters, social media, videos on YouTube of past festivals, and announcing the lineup a month before to generate excitement.
The document summarizes how the media product, a rock music magazine, represents its target audience. It aims to appeal to rock music fans, particularly teenagers, through its content, design elements, and model choice. Key design features like font, layout, and color scheme are similar to existing rock magazines to signal the genre. Articles about concerts and competitions for tickets are meant to attract teenage readers interested in live music. Color and language choices also aim to appeal specifically to younger demographics. The cover model, a female portrayed in a rock-inspired style, is meant to challenge conventions while appealing to both male and female readers.
1. The document outlines a plan for an advertising campaign using print-based advertisements to promote a music and surfing festival.
2. The aims are to advertise the festival using different platforms of distribution, and the objectives are to inform the target audience about the festival and sell tickets.
3. The target audience is described as mainstreamers aged 16-30, focusing on university students seeking escape, with the slogan "For the music."
1) The magazine, RADAR, represents several social groups including college students, university students, and young adults aged 16-24.
2) It specifically targets "indie boys and girls" who enjoy music, attending concerts, and socializing. This targets middle and working class youth.
3) Images and articles in the magazine, like one advertising a music festival, are aimed at appealing to the target audience's interests in live music events with friends.
Magazine production evaluation - Question 2ConnorDelaney
The magazine represents several social groups including college students, university students, and young adults aged 16-24. It targets indie boys and girls who enjoy music, concerts, and socializing. The magazine deals with gender by using a color scheme of red, black, white, and yellow that appeals to both males and females. It also touches on social class by including a contest on the cover to win music festival tickets.
Main Task - Evaluation Essay - Question 4whennegan1
The target audience of the "Unplugged" magazine is primarily male fans between the ages of 16-24 years old. This age range and majority male audience informed the use of red and black colors in the magazine's design. The target audience is also characterized as "strugglers" psychographically, as the indie rock genre stereotypically appeals to those who are less fortunate, rebellious, or suffer from addiction or abuse. Due to the genre's underground nature, the target audience is also stereotypically from lower socioeconomic classes and shops at lesser known local stores.
The document analyzes representations of ethnicity, gender, class, and age in a hypothetical pop music magazine. It finds that ethnic minorities, particularly black artists, are underrepresented. Men are portrayed as dominant while women are sexualized. The magazine primarily represents the middle class through images of wealth and success. Though the target audience is students aged 13-18, the magazine presents an aspirational lifestyle beyond their social class to fulfill dreams.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain less information than the flyer but be larger in size. Both pieces will take inspiration from existing advertisements.
- The document also provides information on the target audience for the festival, which is informed by readership data from Kerrang! magazine and the festival's sponsors. Legal and regulatory considerations for print advertising are also discussed.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain headline music acts but less overall information, while the flyer will contain more detailed information due to its smaller size.
- The student analyzes existing Boardmasters festival posters and flyers to gather inspiration and understand techniques used in print-based advertising.
- The document discusses a Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising. As part of the unit, the student will produce a poster and flyer advertising a festival in collaboration with their magazine.
- The student analyzes existing posters and flyers for inspiration. They will take demographics of the target audience into account when designing the advertisements. Factors like copyright and advertising standards must also be considered.
- The document provides background information on the Boardmasters festival, which the advertisements will promote. Statistics on the festival's social media following and the psychographics of its target audience are presented.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "and if the music is good you dance." It will be located in Hyde Park in mid-July when the weather is warm. The poster style will use bold colors and images to catch attention. The content will include headliners, location, and dates.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "And if the music is good you dance". The poster will use bold colors and images to catch attention. It will provide details on artists, location, and dates.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like target audiences, representation, campaign messages, legal and ethical issues, and regulatory bodies. Specifically, it analyzes an advertising campaign for the Ultra Music Festival including posters, audio-visual ads, and how they address topics such as representation, unique selling points, and consideration of intellectual property laws.
The document provides an analysis of advertising materials for the Wireless music festival in 2016. It analyzes a poster, audiovisual, and website for the festival. The analysis looks at these materials through various theoretical lenses such as Maslow's hierarchy of needs, Katz's uses and gratifications theory, and Hartley's 7 subjectivities. It also examines representation, socio-economic factors, psychographics, and other aspects. The document provides a detailed breakdown and summary of each advertising medium and how it relates to marketing and communications theory.
The document provides information about advertising for the Wireless music festival. It includes a poster advertisement and an audio-visual advertisement.
The poster advertisement aims to promote and create awareness of the festival by listing famous artists performing. It targets fans of these artists and those seeking diversion through music. The audio-visual advertisement similarly aims to show prospective attendees having fun at past festivals to convey the experience. Both advertisements keep content minimal to appeal broadly across age groups and socioeconomic classes. Legal and ethical standards are followed with no offensive content.
This document provides information about an advertising campaign for the Warped Tour metal festival. The campaign aims to both sell tickets to the festival and increase awareness of it. The target audience is primarily males aged 17-25 who enjoy heavy metal music. The campaign uses print posters and social media promotion featuring the lineup of bands. Legal and ethical standards must be followed to avoid issues with copyright, offensive content, and misleading claims. The Advertising Standards Authority regulates advertising in the UK to ensure it is truthful, legal and avoids harm.
This document discusses a poster for a music festival. It summarizes that the chosen poster clearly promotes the major artists through bold text and color to draw attention. This is intended to attract larger audiences to the festival by highlighting popular artists like J. Cole and Stormzy. Larger audiences mean more ticket sales and greater success for the festival.
The document outlines the content of 60 slides for a presentation. It includes slides on the proposal, target audience analysis using theories like Maslow's hierarchy of needs and Katz's uses and gratification theory. Other slides cover mood boards, mind maps, draft designs, and regulations for a festival magazine advertisement and poster. The presentation also includes slides on the photo shoot plan, logo design, production plan, budget, and conducting a survey to gather feedback.
The document contains a proposal for an advertising campaign featuring print advertisements to promote a music festival called "Connect". The proposal outlines that the advertisements will promote the festival by informing people about where it will take place, who will perform, and when. The target audience is identified as young adults and teenagers who seek diversion and a sense of belonging through music festivals. The campaign message is to invite this audience to "get connected" and enjoy the festival with others. The advertisements will feature images of artists and festival attendees having fun, using an urban street style and blue/yellow color scheme.
The document provides an overview of a print advertisement for the Wireless music festival. It summarizes the aims of the advertisement to attract a younger audience through bright colors and popular artists. It then analyzes the target audience as being ages 16-30, mostly middle-to-lower class. Finally, it discusses regulatory bodies like the ASA and OFCOM that oversee advertising standards and communications in the UK.
This document analyzes an audio-visual advertisement for the Glastonbury Festival. It discusses the aims, target audience, representation, and campaign message of the advertisement. The target audience is identified as younger people aged 17-24 who are interested in music, dancing, and partying. The advertisement aims to portray the festival as fun and enticing in order to attract more ticket buyers and increase profits. It does this through bright colors, joyful music, and imagery showing people dancing and enjoying themselves.
This document discusses print and audio-visual advertisements for the Vfestival. It analyzes the target audiences, aims, representations, and issues around regulating various promotional materials for the festival. Print advertisements like posters and flyers aimed to inform people about festival details in an eye-catching way. Audio-visual ads on social media aimed to give a feel for the atmosphere and appeal to more people. Both promoted positive vibes but audio-visual ads seemed focused more on younger ages from 18-28 while print appeared suitable for all ages. Regulatory bodies like ASA and Ofcom oversee advertising standards.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals.
- It discusses the festivals' target audience as primarily 16-25 year olds, with a majority being male. Print advertisements are released starting in February to promote artists and generate buzz for the summer event.
- Analysis of the festivals' advertising campaigns considers representation, messaging, legal/ethical concerns, and use of social media and apps to engage audiences.
The document analyzes print and audiovisual advertising campaigns for the Reading and Leeds music festivals. It discusses the festivals' target audience as primarily 16-25 year olds, with a majority male audience interested in alternative rock music. The analysis covers the festivals' aims to increase awareness and ticket sales through announcing artists months in advance across print, online, and audiovisual platforms. Regulations and ethical considerations for advertising are also examined.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a music festival called "Connect". The campaign aims to inform young adults and teenagers about the festival's location, lineup of artists, and date. The advertisements will use images of artists and past festival attendees having fun to entice people to attend. The style will be urban to match the genres of rap and grime being performed, and the color scheme will be blue and yellow to appeal to both male and female audiences. The overall message is to get people connected and invite them to enjoy the festival with others.
This document provides an overview of a print-based advertising campaign for the Glastonbury music festival in 2013. It discusses the aims and objectives of promoting the festival and increasing ticket sales. It also covers the target audience for the campaign, how different representations are used, the artists scheduled to perform, the key messages conveyed, and the legal and ethical considerations for advertising regulations.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. Advertisements include posters, social media, videos on YouTube of past festivals to generate excitement and inform potential attendees. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival.
The document outlines Jake Naunton's presentation for pitching a music festival idea. It includes sections on draft poster designs, a mood board analysis, choosing designs, establishing a house style, a photography plan and production schedule. The production schedule is a weekly timeline showing tasks like finalizing designs, promoting on social media, adding content and reviewing the final poster by the end of June. Setting up the festival would require office space, computer systems, software licenses and photography equipment, with total estimated costs presented. Legal considerations for festival posters include adhering to regulations from organizations overseeing media content and advertising standards. Copyright law is also discussed as it applies to attributing original work in magazines and posters.
The document outlines plans for a new music magazine called "Verve". It discusses the magazine's proposed monthly release schedule, colorful cover design featuring prominent artist images, and interior layout featuring articles, interviews, reviews and advertisements. Sample designs are provided for the cover, double page spreads, and a flat plan of the interior contents. Inspiration is drawn from popular music magazines like Vibe. Photography and font style plans are also mentioned.
This document discusses plans for two music magazines called "Verve" and "Session". Key details include:
- "Verve" will use the font "Above Demo" and have a monthly release schedule to allow enough time for content production. Bright, bold colors will be used on the cover to make it identifiable.
- "Session" will use the font "Motion Control Neue" in all capital letters to help it stand out. It will also have a monthly release schedule and use a limited color palette on its covers consistent with popular music magazines.
- Font styles were selected from Dafont.com because they can be easily downloaded and used in designs for the magazine covers and spreads. Distinct
The document discusses an interview with a world-wide hip hop star about their recently released third album that reached number one on the charts, their upcoming American tour dates and plans to expand to Europe, and their goals to build upon the brand they have established over the last 10-15 years including releasing a clothing line at their first tour date. The star touches on the personal nature of the new album, their busy touring schedule over the last 18 months, and their inspiration from Kanye West's successful blending of music and fashion.
The document summarizes feedback received on a magazine pitch project. It discusses feedback from witness statements on ways to improve the PowerPoint presentation, magazine covers, and double page spreads. It also analyzes responses from a survey monkey questionnaire. The feedback was overall positive and suggested some minor improvements like changing the magazine's strapline to be consistent across issues and spacing out cover lines to improve readability. The document shows how the student incorporated these suggestions to strengthen the magazine project.
The document provides a step-by-step guide for creating graphical elements for a session front cover design proposal. It first explains how to create a red and black gradient background layer in Photoshop. It then describes how to resize an image while retaining quality, remove its brick background using selection tools, and adjust the brush size to select small detail areas. The guide continues by noting the need to resize images only from the corners to avoid pixelation and how to accept or cancel selections before saving changes.
The document outlines the production plan for a music magazine called "Session" focused on hip hop culture. It includes a schedule for the weeks leading up to the magazine's release, detailing tasks like setting up interviews, taking photos, designing the layout, and promoting the magazine. It also includes mood boards and examples to showcase the magazine's style and content.
The document discusses plans for two music magazines called "Session" and "Verve", including ideas for their branding, content focus, and sample mood boards. Session would focus on hip hop fashion and culture while Verve focuses more on music aspects like new albums and festivals. Examples of cover designs, articles, and consistent branding elements are analyzed to demonstrate how the magazines would appeal to readers.
The document discusses the history and operations of DMC and Mixmag, two UK-based media publishers in the electronic music industry. DMC started in 1983 releasing cassette tapes and vinyl records, and later began hosting annual DJ competitions. Mixmag launched over 15 years ago as a monthly print magazine with over 150,000 copies sold. It became known as the "Bible" for electronic music fans. While print sales have declined, Mixmag has adapted by publishing content online and on smartphones to maintain revenue and readership. Both publishers have kept a consistent simplistic style across their branding to appeal to electronic music fans.
This document provides information about various social media platforms, including Twitter and Snapchat. For Twitter, it discusses the platform's history and purpose of allowing short message updates. It also describes how hashtags group tweets by topic and how the platform generates revenue from promoted tweets, trends, and accounts. For Snapchat, it explains the ephemeral nature of content on the platform and how it aims to encourage natural interactions. It also provides statistics on Snapchat's target demographic and growing sources of revenue like geofilters and sponsored lenses. The document discusses some legal and ethical issues that both platforms face regarding data privacy and regulation of harmful content.
The document outlines the costs associated with producing a print-based magazine, including office space rental at £14,000 per month, computers like iMacs at £69,960 total, and creative software from Adobe. A production plan schedules photographer tasks, interviews, editing, and distribution over multiple weeks. Feedback from surveys and witnesses informed improvements to designs, covers, and the pitch delivery.
The document provides information on the graphic layouts for the front cover and double page spreads (DPS) of two magazines: Session and Verve.
For the front cover layout, it shows placements for the masthead, strapline, cover lines, main image, headline, price and barcode, and promotions. For the DPS layout, it illustrates placements for the masthead, headline, image, quote, page number, text, and pull quote.
It also includes a proposal for the house style of Verve magazine, which will use white, grey and red colors. The chosen font is "Above Demo" to make the magazine stand out. Verve will also utilize social media to promote itself.
The publisher of Mixmag magazine is Disco Mix Club (DMC), which started as a record label in 1983 releasing cassettes and vinyl. DMC owns several other brands including 1210 apparel and Back to Mine magazine. Mixmag is the largest selling dance music magazine with a readership of 246,000 across print, tablet, smartphone and online subscriptions. While print circulation has declined, Mixmag has a strong online presence with over 1 million average monthly website traffic and 4 million impressions. It faces competition from magazines like DJ Mag but maintains its position as a market leader through its broad appeal and large multi-platform audience.
Mixmag is a print and online music magazine focused on electronic dance music. Its target audience is young adults aged 16-25 interested in music festivals, DJs, and club culture. The magazine covers news, interviews, reviews and promotions related to electronic music genres and the club scene. It aims to inform readers about upcoming music events and releases while promoting an exploration of electronic music trends.
The publisher of Mixmag magazine is Disco Mix Club (DMC), which started as a record label in 1983 releasing cassettes and vinyl. DMC owns several other brands including 1210 apparel and Back to Mine magazine. Mixmag is the largest selling dance music magazine with a print circulation of over 150,000 copies at its peak. While print circulation has declined, Mixmag has expanded its online presence through its website and social media platforms. It aims to connect with its audience of over 5 million fans per week and sees content as its priority. Mixmag's ownership structure is relatively small scale, with three directors overseeing its global operations from 13 offices worldwide.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
4. Aims and objectives
The advertising campaign for Boardmasters 2015 is displayed in the
screenshot to the right. Boardmasters is a festival that takes place in
the peak of summer, typically at the beginning of August. This
evidently influences the summer theme throughout the poster; this
being since the entire background is an image captured from the
previous year (2014) of Boardmasters. The main image of the poster
is to draw attention to the most important features of the poster.
However it does it in a very unique way, this being because the
image draws attention to the background of poster. The sunset on
the beach with thousands of people in one place enjoying the same
music, creates a magical setting which instigates people to desire to
attend the festival. Boardmasters is no different to other festival
organizers in the sense that they divert the main attention to the
lineup of the festival. This is evidently the best way to market a
festival because the stronger the lineup with artists with a following,
the more people will be interested and desperate to visit.
Source: http://www.boardmasters.co.uk/press
5. Target audience is essentially the key criteria that event planners not
just specifically festival organizers need to follow. This is because the
theme of the posters is reflected by separate entities. This covers,
the age of a attendees, the type of artists that would appear at the
events. This would ultimately have a great impact on the way in
which the poster is developed in terms of colour scheme and design.
The imaged displayed on the right is the Boardmasters lineup poster
from 2015. This poster is very typical of a product that would be
appealing to the age range of ‘16-25’. This being because the
background image of the poster is an image captured from the
previous year of the festival (2014) is displaying the location of the
festival on a beach with a sunset. Many young festival goers would
find this poster appealing as they would picture this location as the
dream destination to visit with their friends and escape from reality.
Target audience
6. Hartley's Theory:
The Harley classification contains 7 categories in order to identify
the audience of a magazine. Examples of this includes: Self, gender,
age group, class, ethnicity, family and nation. This theory is useful as
it enables media analysts to be able to place a particular form of
media or product content in a specific industry or genre. A popular
and notorious quotation from Hartley reads “Genre’s are agents of
ideological closure; they limit the meaning potential of a given text.”
Factors which categorize a media product:
Gender: Boardmasters is no different to any other festival in the
sense that it appeals to both genders. There is no limitations that
stop either gender from being appealed to the festival.
Age-group: This poster is very typical of a product that would be
appealing to the age range of ‘16-25’. This being because the
background image of the poster is an image captured from the
previous year of the festival (2014) is displaying the location of the
festival on a beach with a sunset. Many young festival goers would
find this poster appealing as they would picture this location as the
dream destination to visit with their friends and escape from reality
Class: Festivals are a place which has no social ladders in terms of
class; this being because any type of individual has the ability to
attend as music taste generally has little to do with the class of the
individual.
Target audience (Hartley)
7. Katz Uses and Gratifications Theory:
Kat’z theory is a popular medium for understanding mass
communication; the theory focuses on the consumer or the
readership instead of the actual message itself. This theory is useful
as it assumes that readers are not passive readers but instead they
take an active role of interpreting or integrating the media into their
own lives. Moreover the theory outlines that the readers are
responsible for choosing the correct media in order to fit their needs,
this means that readers can access information that is useful and
enables them to benefit from what they have read in some way.
When a reader actively looks for media to consume they are typically
seeking for it in order to gratify a need, an example of this is in social
situations people may feel more confident and knowledgeable after
having read the media. Kat’z theory highlights four way a reader will
respond to the product; the first is diversion, this means that the
media that festival attendees are consuming acts as a form of
escapism from their everyday life. Potential these festival goers are
turning up to the festival as a way of escaping their own reality. The
next of the four ways is personal relationships, this is the idea that
music lovers feel that after attending a festival, people feel as though
they can relate and feel like they personally know and understand
the artists that they watched. These are the main two categories that
would affect the younger generation attending the festivals.
Target audience (Katz
Uses and Gratifications Theory)
8. Psychographics & Socio Economic needs:
Psychographics: This is a way of segmenting the market into
groups based on social class, lifestyle and personality. This is
based on the assumption that particular products and
purchases will reflect that consumers characteristics and
patterns of living. Having considered that the target
audience for the Boardmasters festival is 16-25 it begins to
become clearer which type of category the attendants
would fit into. The vast majority of festival goers would be
considered as mainstreamers this being because people
may simply be following their friends peers around them.
This would mean they may not be going to the festival
because they are particularly excited about the choice of
music; but rather the experience that the event will provide
them. Other festival goers may be considered as strugglers;
these are the sorts of individuals that may be going through
as struggle or difficult period of their lives and they are
seeking a temporary escape to enjoy themselves and not
have to worry about their less exciting lives.
Target audience (Psychographics & Socio
Economic needs )
Source: https://www.localdirective.com/what-we-do/market-
segmentation/psychographic/
9. Representation:
Representation defines as, ‘The description or portrayal of someone or
something in a particular way.’ Essentially in relation to the festival poster it
means that the media product has been created based off a certain criteria
in order to appeal to a particular range of people. In this case the festival
organizers are intending to appeal to the younger generation, aged 16
through to 25. Therefore the entire theme of the festival will be centralized
around catering for the tastes of this generation. Stereotypically the
majority of festival goers that visit Boardmasters will be groups of friends
and young adults; this being because the tastes of music is intended for this
age range. Furthermore, John Berger (1972) formulated the theory ‘men
act woman appear’; this is directly linked to behavior at festivals because
men will often star at women dressed in revealing clothing. Although this
does apply to women as well since the ‘female gaze’ (Diana Saco) this
applies as young girls often become excited by attractive males in boy
bands. In addition all major festivals, including Boardmasters are known for
struggling to combat the consumption of various different degrees of drugs.
Whilst this poses a severe security threat to organizers, they unfortunately
cannot combat this. The reason for this being because the type of people
who are at festivals to take drugs and cause trouble are the vast majority of
festival goers. Therefore festivals will continue to appeal to theses types of
people because they provide such as huge amount of revenue for festival
planners.
Representation
Source:
https://en.oxforddictionaries.com/definition/representation
10. Campaign message:
The main image of the poster is to draw attention to the most important
features of the poster. However it does it in a very unique way, this being
because the image draws attention to the background of poster. The sunset
on the beach with thousands of people in one place enjoying the same
music, creates a magical setting which instigates people to desire to attend
the festival. Boardmasters is no different to other festival organizers in the
sense that they divert the main attention to the lineup of the festival. This is
evidently the best way to market a festival because the stronger the lineup
with artists with a following, the more people will be interested and
desperate to visit. The festival itself takes place within the first two weeks
of August; this is evidently prime time host a festival for numerous reasons.
Firstly a lot of people will be off for the summer, whether that be students
in high school, college or university the will all be rearing to party during
the middle of summer. Secondly since the festival is held on the beach the
best sorts of weather is generally in the summer months meaning the ideal
conditions for people to party. The poster itself has numerous different
elements that make it appear attractive to the younger generation. This
being the use of hash tag that is located at the bottom of the poster which
reads ‘hash tag we believe in summer.’ This overall highlights the age range
which the festival is hoping to attract. This is because the younger
generation are the ones who are contently engaging on social media.
Campaign message
Source:
https://en.oxforddictionaries.com/definition/representation
11. Print based advertisements:
In order to raise awareness for the brand of the festival there a
numerous different advertisements. This not only benefits the
business that they are promoting, but in return they evidently
obtain a large revenue. But predominantly it allows the festival to
create synergy in terms of brand awareness. Furthermore the
main way in which the festival of Boardmasters is publicized is
through posters. The poster which are displayed to the right
demonstrate the 2015 (right) and 2017 (left.) Furthermore there
is also merchandise sold on site and demonstrated in the
screenshot below from the Boardmasters site. Whilst
merchandise is a product that is purchased whilst at the festival it
does mean that it creates brand awareness to intrigue new
visitors for the festival next year.
Print based advertisements
Source: http://www.boardmasters.co.uk/whatson/shopping
12. To begin understanding Copyright we must first identify what Copyright means;
it’s the exclusive right to make copies, license, and otherwise exploit a literary,
musical, or artistic work, whether printed, audio or video; This gives the author
rights to the works until death and for 70 years following their death. The
Copyright law was first thought of in 1709 by the Statute of Anne; by 1911 The
Copyright Act was passed. The main aim of this was to reduce and hopefully
eliminate plagiarism of an individuals work. When the law was altered in 1988 it
effectively means that writers and photographers have their own rights for their
content; this is particularly notable in modern day festival content creators you
will be able to find rights assigned to the photographer under the image. This is
due to copyright reasons, however this may not have been visible before the act
was passed.
Copyright is prominent throughout all festival branding, it is most notably
identified on pages with advertisements; external advertisers will typically
include their Copyright tag at the bottom of their advertisement to highlight how
the content is owned by them. The small screenshot presented at the bottom of
the slide highlights how whilst not all magazines will have a distinctive copyright
tag, most will ensure to include a form of identification. Typically this will include
the masthead title, data or issues title. Throughout the music industry various
unique ways of including the copyright tag have been established; for examples
some magazines will include the copyright tag next to their logo or masthead to
make it clear to consumers and external businesses that they should not be able
to use their content. Whilst other establishments will include a ‘R’ tag on their
content to highlight that they are the real company and not a fake or spin off
organisation.
Legal and Ethical (Copyright)
Source:
http://www.dictionary.com/browse/copyright
https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
13. When designing a brand for a festival and deciding on the way in which you
want the event to be advertised companies must make sure that the way in
which they are producing advertisements is different to any other business.
Notably in the past there have been organization that have filed huge law
suits again other businesses in the industry for plagiarizing a similar colour
scheme or advertisement technique. The ASA (Advertising Standards
Agency) is a self-regulator that is based in the United Kingdom with the sole
purpose of monitoring the forms of advertisements used in Television,
Media and business.
Another element that is useful for monitoring the content within magazines
is the EFF (Electronic Frontier Foundation,) this independent institution is
based in California and it works towards achieving user privacy, Free
expression and policy analysis. They do this to promote new technologies
and innovative future projects whilst preserving the integrity of people’s
personal lives.
Legal and Ethical (Regulatory bodies)
Source: https://www.theguardian.com/media/2011/jul/14/regulation-
pcc-newspaper
https://www.eff.org/about
14. In order to appeal to the younger generation Boardmasters created a term
called ‘Glamping’ which essentially means glamorous camping. This is
where people can purchase glamorous tents for rent for a certain number
of days of the festival. This comes as a package deal to allow Boardmasters
to highlight the benefit of purchasing these packages to potential visitors.
Boardmasters is not unique in terms of the way in which they market their
ticket bundles. Other festival organizers such as Wireless, Reading/Leads
and V Fest sell their tickets in bundles that mean you are able to purchase a
three of four day pass for a cheaper rate.
Method
16. Aims and objectives
The advertising campaign for Boardmasters 2015 is displayed in the
screenshot to the right. Boardmasters is a festival that takes place in
the peak of summer, typically at the beginning of August. This
evidently influences the summer theme throughout the poster; this
being since the entire background is an image captured from the
previous year (2014) of Boardmasters. The main image of the poster
is to draw attention to the most important features of the poster.
However it does it in a very unique way, this being because the
image draws attention to the background of poster. The sunset on
the beach with thousands of people in one place enjoying the same
music, creates a magical setting which instigates people to desire to
attend the festival. Boardmasters is no different to other festival
organizers in the sense that they divert the main attention to the
lineup of the festival. This is evidently the best way to market a
festival because the stronger the lineup with artists with a following,
the more people will be interested and desperate to visit.
Source: http://www.boardmasters.co.uk/press
17. Target audience is essentially the key criteria that event planners not
just specifically festival organizers need to follow. This is because the
theme of the posters is reflected by separate entities. This covers,
the age of a attendees, the type of artists that would appear at the
events. This would ultimately have a great impact on the way in
which the poster is developed in terms of colour scheme and design.
The imaged displayed on the right is the Boardmasters lineup poster
from 2015. This poster is very typical of a product that would be
appealing to the age range of ‘16-25’. This being because the
background image of the poster is an image captured from the
previous year of the festival (2014) is displaying the location of the
festival on a beach with a sunset. Many young festival goers would
find this poster appealing as they would picture this location as the
dream destination to visit with their friends and escape from reality.
Target audience
18. Hartley's Theory:
The Harley classification contains 7 categories in order to identify
the audience of a magazine. Examples of this includes: Self, gender,
age group, class, ethnicity, family and nation. This theory is useful as
it enables media analysts to be able to place a particular form of
media or product content in a specific industry or genre. A popular
and notorious quotation from Hartley reads “Genre’s are agents of
ideological closure; they limit the meaning potential of a given text.”
Factors which categorize a media product:
Gender: Boardmasters is no different to any other festival in the
sense that it appeals to both genders. There is no limitations that
stop either gender from being appealed to the festival.
Age-group: This poster is very typical of a product that would be
appealing to the age range of ‘16-25’. This being because the
background image of the poster is an image captured from the
previous year of the festival (2014) is displaying the location of the
festival on a beach with a sunset. Many young festival goers would
find this poster appealing as they would picture this location as the
dream destination to visit with their friends and escape from reality
Class: Festivals are a place which has no social ladders in terms of
class; this being because any type of individual has the ability to
attend as music taste generally has little to do with the class of the
individual.
Target audience (Hartley)
19. Katz Uses and Gratifications Theory:
Kat’z theory is a popular medium for understanding mass
communication; the theory focuses on the consumer or the
readership instead of the actual message itself. This theory is useful
as it assumes that readers are not passive readers but instead they
take an active role of interpreting or integrating the media into their
own lives. Moreover the theory outlines that the readers are
responsible for choosing the correct media in order to fit their needs,
this means that readers can access information that is useful and
enables them to benefit from what they have read in some way.
When a reader actively looks for media to consume they are typically
seeking for it in order to gratify a need, an example of this is in social
situations people may feel more confident and knowledgeable after
having read the media. Kat’z theory highlights four way a reader will
respond to the product; the first is diversion, this means that the
media that festival attendees are consuming acts as a form of
escapism from their everyday life. Potential these festival goers are
turning up to the festival as a way of escaping their own reality. The
next of the four ways is personal relationships, this is the idea that
music lovers feel that after attending a festival, people feel as though
they can relate and feel like they personally know and understand
the artists that they watched. These are the main two categories that
would affect the younger generation attending the festivals.
Target audience (Katz
Uses and Gratifications Theory)
20. Psychographics & Socio Economic needs:
Psychographics: This is a way of segmenting the market into
groups based on social class, lifestyle and personality. This is
based on the assumption that particular products and
purchases will reflect that consumers characteristics and
patterns of living. Having considered that the target
audience for the Boardmasters festival is 16-25 it begins to
become clearer which type of category the attendants
would fit into. The vast majority of festival goers would be
considered as mainstreamers this being because people
may simply be following their friends peers around them.
This would mean they may not be going to the festival
because they are particularly excited about the choice of
music; but rather the experience that the event will provide
them. Other festival goers may be considered as strugglers;
these are the sorts of individuals that may be going through
as struggle or difficult period of their lives and they are
seeking a temporary escape to enjoy themselves and not
have to worry about their less exciting lives.
Target audience (Psychographics & Socio
Economic needs )
Source: https://www.localdirective.com/what-we-do/market-
segmentation/psychographic/
21. Representation:
Representation defines as, ‘The description or portrayal of someone or
something in a particular way.’ Essentially in relation to the festival poster it
means that the media product has been created based off a certain criteria in
order to appeal to a particular range of people. In this case the festival organizers
are intending to appeal to the younger generation, aged 16 through to 25.
Therefore the entire theme of the festival will be centralized around catering for
the tastes of this generation. Stereotypically the majority of festival goers that
visit Boardmasters will be groups of friends and young adults; this being because
the tastes of music is intended for this age range. Furthermore, John Berger
(1972) formulated the theory ‘men act woman appear’; this is directly linked to
behavior at festivals because men will often star at women dressed in revealing
clothing. Although this does apply to women as well since the ‘female gaze’
(Diana Saco) this applies as young girls often become excited by attractive males
in boy bands. In addition all major festivals, including Boardmasters are known
for struggling to combat the consumption of various different degrees of drugs.
Whilst this poses a severe security threat to organizers, they unfortunately
cannot combat this. The reason for this being because the type of people who
are at festivals to take drugs and cause trouble are the vast majority of festival
goers. Therefore festivals will continue to appeal to theses types of people
because they provide such as huge amount of revenue for festival planners.
However, although festivals have poor ratings in the media due to anti social
behavior and supposed disgraceful behavior towards women. The image to the
right evidently opposes this. This screenshot is captured from 10 seconds into
the trailer for Boardmasters 2015 it evidently demonstrates both men and
women equally enjoying the festival. This therefore subverts typical
representation of the different genders at festivals; the trailer actively aims to
subvert this common thought as it projects both genders equally having a good
time and partying together, creating a sense of unity around the festival.
Representation
Source:
https://en.oxforddictionaries.com/definition/representation
22. Campaign message:
The main image of the poster is to draw attention to the most important
features of the poster. However it does it in a very unique way, this being
because the image draws attention to the background of poster. The sunset
on the beach with thousands of people in one place enjoying the same
music, creates a magical setting which instigates people to desire to attend
the festival. Boardmasters is no different to other festival organizers in the
sense that they divert the main attention to the lineup of the festival. This is
evidently the best way to market a festival because the stronger the lineup
with artists with a following, the more people will be interested and
desperate to visit. The festival itself takes place within the first two weeks
of August; this is evidently prime time host a festival for numerous reasons.
Firstly a lot of people will be off for the summer, whether that be students
in high school, college or university the will all be rearing to party during
the middle of summer. Secondly since the festival is held on the beach the
best sorts of weather is generally in the summer months meaning the ideal
conditions for people to party. The poster itself has numerous different
element that make it appear attractive to the younger generation. This
being the use of hash tag that is located at the bottom of the poster which
reads ‘hash tag we believe in summer.’ This overall highlights the age range
which the festival is hoping to attract. This is because the younger
generation are the ones who are contently engaging on social media.
Campaign message
Source:
https://en.oxforddictionaries.com/definition/representation
23. Campaign message:
The main image of the poster is to draw attention to the most important
features of the poster. However it does it in a very unique way, this being
because the image draws attention to the background of poster. The sunset
on the beach with thousands of people in one place enjoying the same
music, creates a magical setting which instigates people to desire to attend
the festival. Boardmasters is no different to other festival organizers in the
sense that they divert the main attention to the lineup of the festival. This is
evidently the best way to market a festival because the stronger the lineup
with artists with a following, the more people will be interested and
desperate to visit. The festival itself takes place within the first two weeks
of August; this is evidently prime time host a festival for numerous reasons.
Firstly a lot of people will be off for the summer, whether that be students
in high school, college or university the will all be rearing to party during
the middle of summer. Secondly since the festival is held on the beach the
best sorts of weather is generally in the summer months meaning the ideal
conditions for people to party. The poster itself has numerous different
element that make it appear attractive to the younger generation. This
being the use of hash tag that is located at the bottom of the poster which
reads ‘hash tag we believe in summer.’ This overall highlights the age range
which the festival is hoping to attract. This is because the younger
generation are the ones who are contently engaging on social media.
Campaign message
Source:
https://en.oxforddictionaries.com/definition/representation
24. Print based advertisements:
In order to raise awareness for the brand of the festival there a
numerous different advertisements. This not only benefits the
business that they are promoting, but in return they evidently
obtain a large revenue. But predominantly it allows the festival to
create synergy in terms of brand awareness. Furthermore the
main way in which the festival of Boardmasters is publicized is
through posters. The audio visual is used to demonstrate through
evidence the way in which the festival is performed. The
screenshots present below accurately identify what the audio
visual is offering to potential festival goers. Evidently
Boardmasters is a unique festival as it combines both the love for
music and the festival atmosphere with surfing which is the
unique sport for the area.
Audio visual advertisements
Source: https://www.youtube.com/watch?v=xefpDdwiwo0
25. To begin understanding Copyright we must first identify what Copyright means;
it’s the exclusive right to make copies, license, and otherwise exploit a literary,
musical, or artistic work, whether printed, audio or video; This gives the author
rights to the works until death and for 70 years following their death. The
Copyright law was first thought of in 1709 by the Statute of Anne; by 1911 The
Copyright Act was passed. The main aim of this was to reduce and hopefully
eliminate plagiarism of an individuals work. When the law was altered in 1988 it
effectively means that writers and photographers have their own rights for their
content; this is particularly notable in modern day festival content creators you
will be able to find rights assigned to the photographer under the image. This is
due to copyright reasons, however this may not have been visible before the act
was passed.
Copyright is prominent throughout all festival branding, it is most notably
identified on pages with advertisements; external advertisers will typically
include their Copyright tag at the bottom of their advertisement to highlight how
the content is owned by them. The small screenshot presented at the bottom of
the slide highlights how whilst not all magazines will have a distinctive copyright
tag, most will ensure to include a form of identification. Typically this will include
the masthead title, data or issues title. Throughout the music industry various
unique ways of including the copyright tag have been established; for examples
some magazines will include the copyright tag next to their logo or masthead to
make it clear to consumers and external businesses that they should not be able
to use their content. Whilst other establishments will include a ‘R’ tag on their
content to highlight that they are the real company and not a fake or spin off
organisation.
Legal and Ethical (Copyright)
Source:
http://www.dictionary.com/browse/copyright
https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
26. When designing a brand for a festival and deciding on the way in which you
want the event to be advertised companies must make sure that the way in
which they are producing advertisements is different to any other business.
Notably in the past there have been organization that have filed huge law
suits again other businesses in the industry for plagiarizing a similar colour
scheme or advertisement technique. The ASA (Advertising Standards
Agency) is a self-regulator that is based in the United Kingdom with the sole
purpose of monitoring the forms of advertisements used in Television,
Media and business.
Another element that is useful for monitoring the content within magazines
is the EFF (Electronic Frontier Foundation,) this independent institution is
based in California and it works towards achieving user privacy, Free
expression and policy analysis. They do this to promote new technologies
and innovative future projects whilst preserving the integrity of people’s
personal lives.
Legal and Ethical (Regulatory bodies)
Source: https://www.theguardian.com/media/2011/jul/14/regulation-
pcc-newspaper
https://www.eff.org/about
27. In order to appeal to the younger generation Boardmasters created a term
called ‘Glamping’ which essentially means glamorous camping. This is
where people can purchase glamorous tents for rent for a certain number
of days of the festival. This comes as a package deal to allow Boardmasters
to highlight the benefit of purchasing these packages to potential visitors.
Boardmasters is not unique in terms of the way in which they market their
ticket bundles. Other festival organizers such as Wireless, Reading/Leads
and V Fest sell their tickets in bundles that mean you are able to purchase a
three of four day pass for a cheaper rate.
Method
28. Link between poster and audio visual
The audio visual and poster are closely linked since they are
notably from the same year. This is notable firstly since the logo
is the same on both the poster and when it appears on the
advert for the festival. They are also closely linked since the
poster is evidently set on a beach giving off a surfing vibe.
Similarly the advertisement evidently demonstrates how there is
a surfer enjoying a different element of the festival.
29. To conclude LO1 was about comparing the audio visual and print based
advertisement for Boardmasters festival. The aim of this is to investigate
two different methods of advertising a product; evidently there are two
very different way of increasing brand awareness for you festival. Posters
are useful as they can be physically printed in order to be on view for the
general public. But they also have the capability of being used as
advertisements on various different social media platforms. Whereas, the
audio visuals would only be displayed as a trailer such as the 2015 video we
discussed on the previous slide. This however is not the most likely method
of
Conclusion