The document discusses the development of different media products for a pop artist named Ella Henderson. It summarizes the conventions used and how they were informed by research into Henderson's existing products and other pop genre examples. For the digipak, magazine poster, and music video, the creator looked at Henderson's previous work and other pop artists to incorporate simple, bold designs that suit Henderson's vintage style and personality. Camera angles, lighting, colors, and fonts were chosen to connect the audience to the artist and narrative. The goal was to develop cohesive products that reflect Henderson's brand and appeal to target audiences.

1. In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
Evaluation Question 1

2. My Digipak…
When creating my digipak the first thing
that I looked at was researching into my
chosen genre. Which in this case was
“Pop” music. I looked at artists such as Ed
Sheeran, Katy Perry, Lady Gaga and of
course previous albums of Ella Henderson
to focus on her styles.
When looking at the researched digipaks, I
seem to of noticed that they all had
different styles that suited them and their
personalities as well as their songs. The
digipaks helped to reflect who they were
and how they put their music across to
their audiences. As well as looking at their
digipaks, they were simple plain designs
that were not to complicated for
audiences and suitable for all. So I wanted
to be able to incorporate this into my own
digipak with Ella Henderson.
Furthermore when looking into the conventions of my digipak I noticed that most
digipaks designs within the “Pop” genre were all bright and stand out bold. However,
I wanted to stick within keeping my digipak with the same consistency designs as the
existing Ella Henderson digipak, as I wanted to be able to portray her in the same
way.
The reason why I didn’t use bright and bold images, was as stated above because I
wanted to stick with the existing designs by Ella Henderson, I wanted to portray her
in the same way with my product. I wanted to make sure that I kept the appearance
of vintage and I thought that using bright colours just wouldn’t send that message
across and using a much darker but lighter tone helps to show the vintage look as it
doesn’t look to modern as I wanted to relate this to an older time period.
I wanted the conventions of my digipak designs to look professional and how they
should and I believe that the ideas I had behind my digipak product helped to
support this view more.
For my inspiration for my digipak I mainly
looked at Ella Henderson’s existing designs
and a few other pop genre artists, so I
decided to look at mixtures and ensure
that both were meeting the expectations
of the different conventions that are
needing to be included to make my final
product work.
The conventions in which I have used
would appeal to my target audience
because I have used all the data and
responses in which I gained from
audiences when I conducted various focus
groups throughout the development
stages.
I have looked into these and I feel that I
have met the expectations of my audience
and the conventions in which I have used
such as the camera angles and how it
allows the various images to be able to
connect with the images. For example
such as the bridge scene, like it is looking
into the distance meaning you can just
stare and it looks never-ending. It creates
that effect the audience would want to
see they would want to be able to connect
within the digipak and its conventions.

3. Magazine Poster…
When I came onto making and producing
the different stages of my magazine poster
I focused on making sure I kept this as
simple as possible and links in with the
personality and appearance of my artist.
This was done after researching and
focusing on Ella Henderson’s previous
magazine poster as well as a few “Pop”
genre posters to create a mixture of
different ideas. I came to the conclusion
that the most important factor was to keep
my poster as simple as I could, with not
too much to look at so that the whole
product stands out boldly at you. Making
sure that it matched in with the
appearance and development of Ella
Henderson as the artist and her
personality, in this case being “vintage.”
I wanted to be able to achieve the purpose
of my magazine poster and after
conducting further research not just with
Ella Henderson, but other pop genre
posters I saw that the most common
convention was that there was a theme
that matched with each artist and how
they portray themselves, they reflect on
them and who they are, with the use of
simple designs such as Taylor Swift’s
advert.
I like what I have done with my magazine
poster and how it has come over the
different development stages, such as how
I used a close up image of my artist, so that
it feels the audience can connect with her
even though it is like she is looking into the
distance but it allows us as the connect
with her and feel as though we are there
with her.
I mainly wanted the magazine poster to
reflect on the artist and the conventions as
well as the genre so that it all matched up
together, I then went further into this as I
wanted to ensure that I was meeting my
conventions and how I wanted them to
reflect on my products.
I believe that I have carried out with my
convention and that my product represents
my song and the restrictions in which I
wanted them to compare each with.
My magazine poster overall matches to the
conventions that I need, with it being
simple and bold yet effective to meet the
pop genre criteria. I feel like doing this
gives my poster more personality as it is
unique and links in with my digipak and
magazine poster altogether and creates a
feel to it that makes it belong to the artist
and suits my purpose well.
This development of form with the use of looking at
existing Ella Henderson videos and other pop genre
related magazine posters it has shown the comparisons
in which I need to include or even change to make my
poster fit in with the purpose and match the
expectations of my target audience. I have made my
poster more to the fact of it being more to suit my music
video and the way it is set out.

4. My Music Video…
My music video included many different conventions in it as it linked with the different features
such as the different camera angles, natural lighting in which I used and how the colour and fonts
linked with the past vintage personality of my artist.
For my music video I didn’t really watch a specific music video that gave me inspiration for the
ideas in which I produced within this music video, except looking at the “High Hopes” by Kodaline,
which I used this to start my planning off and gain ideas for a love story theme. I looked more at
the already existing Ella Henderson music video “Yours” and expanded on ideas through that. As
my music video is more about love I did look at a view pop songs that were related to this and I
found this quite difficult to pull out parts from it and create ideas from it, which was the main
reason to why I kept looking at the existing Ella Henderson, Yours video and incorporate her
known performance and narrative across to the audience.
I wanted to ensure that my music video related to emotion and that the audience would be able
to connect with this much more and this was what I did, I looked at the different angles and shots
I could use to allow me to show and establish connection between the music video and the
audience viewing it.
I focused more on including a narrative within my video, such as making sure the scenes fit in with
the lyrics, as well as the performance that the actress did to portray this further. Which was to
portray the idea of her wanting her love (in this case the male character) to say she is his her
(Yours) and I wanted this to link in with the two different location that I have used such as the
house to show present day and the Ferry Meadow scenes to show the idea of the past and that
this is a place they used to go and in both locations the envelope can be seen at times to keep the
consistency of the narrative all the same. As well as keeping to the performance so that it all links
in together and shows the whole thing and the support from the conventions such as the angles
(e.g. close ups) to allow her to connect with the audience, the performance and narrative it all
helps to create the perfect music video to the correct target audience.
The similarities between Conventions…