The document provides details on the production plan and schedule for a magazine called AIR. It includes: - A week-by-week production schedule outlining tasks from pre-production to publication, including managing the schedule, content acquisition, editing, layout, and distribution. - Budget considerations like the estimated costs of computers, software, employees, and printing 1000 copies per week. - Potential legal and ethical issues around copyright, complaints processes, and safe working practices. - Events are considered for promotional opportunities and it is noted there are no direct conflicts with the magazine's launch date.

1. Keira Hibbert
2026

2. Witness Statement Comments
www
- reasons and connotations behind the title
- Pre-production materials detailed overview and provided a clear evaluation of how this
informed the decision making process.
- Target audience. Very clear.
- Summary of roles- comparing with NME.
- Detailed overview of the promotion of the magazine impressive.
EBI
-Target audience- spending power?
this must be reflected upon the evaluation for LO5-key?
-Avoid relying on script too much.
-Production plan –are these covered in enough detail?

3. Video Overview
• I have looked over my pitch and reflected on what I produced and
how, if I did it again, it could be better or to its highest standards.
• From watching and reviewing my pitch I know that I should have
given my audience a lot more eye contact than I did and not looked
and stuck at my script as much as I did as it doesn't look professional
and makes me look like I completely rely on that particular source.
• I should of interacted with the audience more and used arm gestures
to point at the whiteboard, instead of standing still and not involving
or making my presentation alternative and interesting.

4. Production plan
Monday 27th
April
Tuesday 28th
April
Wednesday 29th
April
Thursday 30th
April
Friday 1th May Saturday 9th
May
Sunday 5 th June
Date of
publication
• Managing the
schedule
• Editorial and
budgetary
decision
• content
acquisition
• Test
photography-
by taking these
photos I am
acquiring
content for the
magazine.
• Sub-editing • Page Layout • Proof reading
• File emailed to
printer
• Distribution
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
29th April 30th April 1st May 9th of June 5th June

5. •Dates and Timescales – Pre-Production – Production – Post-Production Activities
•For the production of my magazine I need to think of all the costs I will need to pay out for.
This includes computers and software, employers, editors and publishing. For my employees I
will need editors and deputy editors. The lowest payment allowed is £15,000, but editors can
earn up to £25,000 to £40,000 per year. To create my magazine I will be using MAC book pros
by apple, I will need 12 of these for each employee, and this will cost me around £1100. This
will sustain the process of my magazine including the software I will be using which is adobe
suite creative cloud. For the amount of software needed on a yearly basis it will cost me
around £2292 to sustain each computer.
•to create my magazine I'm going to need Computers, Software and Editors. The computers
are essential because I need them for virtually everything revolved around my magazine
such as the structure, to actually create, to promote, to sell and to update. Secondly
software is very important as it will enable me to create my magazine and edit it to a high,
professional quality.
•I got a quote for my magazine on a weekly basis of 1000 copies which will cost around
£2,618.80 to produce which on a monthly basis will cost me £10,475 to produce nationwide
and £52,000 per year. I thought that I would start with a relatively low production number of
1000 to start off with in case my magazine doesn’t take off as well as I expect it to, and if
there is a high demand and my targeted audience like my magazine I can think about
producing more ad gradually getting bigger over time. I will be making a small start off profit
at 0.37p per issue and a £19,240 profit over all yearly profit if all issues sell.
Production plan continued

6. Legal & Ethical Issues (Separate
Document) – Based on Feedback
•PCC/IPSO
1. Our remit-Most of the complaints IPSO receives relate to editorial material published by member publications,
whether in print or on their websites. This includes:
•Articles;
•Images (including video);
•Audio material on newspaper and magazine websites;
•Readers' letters;
•Edited or moderated reader comments on newspaper and magazine websites.
2. Who can complain? IPSO will take forward complaints from any individual or organisation that an inaccuracy
has been published on a general point of fact. Where an inaccuracy relates to a specific individual or
organisation, we may be able to take forward a complaint from a third party, but will need to consider the
position of the directly affected party in deciding whether it is appropriate to do so.
3. Delayed complaints-IPSO is able to consider complaints within four months from the date of the conduct
complained about, or publication of the article. IPSO is not able to investigate complaints about material
published over 12 months before the date of the complaint, even where it remains published on the
publication's website.
4. Submitting a complaint-note that if IPSO believes that your complaint raises a potential breach of the Editors'
Code, we will send the detail of your complaint to the publication, which will then have the opportunity to
resolve the matter directly. This is to ensure the swift resolution of substantive complaints wherever possible.
•IP – For example Facebook/Twitter logos on the cover
•Safe working practices for EACH of the Stages mentioned in 2 ABOVE.

7. Copy Right Laws
Copyright is a legal right created by the law of a country, that
grants the creator of an original work exclusive rights to its use
and distribution, usually for a limited time, with the intention of
enabling the creator to receive compensation for their intellectual
effort.
Copyright law originated in the United Kingdom from a concept of common
law; the Statute of Anne 1709. It became statutory with the passing of the
Copyright Act 1911. The current act is the Copyright, Designs and Patents Act
1988.
• The risks of copyright AIR magazine could face would be the logo being
potentially used or involved in other sources without permission.
It could also have its interviews used or ‘stolen’ without permission.
http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
http://www.copyright.com.au/memebers/claim-payments/are-you-entitled-to-claim/staff-
journalists

8. Calendar Events
• Have you considered – in relation to the launch date –
any dates/events that may conflict with the launch?
There are no official up coming events or dates that will
clash or conflict with my magazine release date. this is
good because it means that there will be nothing to effect
my targeted audience attention, that could potentially
affect my sales or startup.
• I used puff promotion to promote the upcoming reading
festival.
• I referred to the upcoming summer festival of reading
and Leeds 2014 to promote to my target audience for
them to take an interest in upcoming acts and the
feedback from the event.