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Unit 13: Understanding the Computer
Games Industry
Developers;
The creators and developers of game titles, they can
usually range from 100 to under 5 people, they can be
individual workers or can be working under a publisher.
Projects are either commissioned by a publisher or
initiated by a developer and then pitched to a publisher
for funding and take–up
Outsourcing Companies
They offer a variety of different services like design,
physics engines, art, animation and audio
Publishers;
Responsible for publishing, marketing, promoting and
usually financing.
Console Manufacturers/First Party Publishers;
The companies that produce the hardware like the
consoles such as Microsoft, Sony and Nintendo.
They are responsible for the games being put onto
shelves; they have high power over what becomes
released.
Mobile Platforms and Social Networking;
They are highly used methods of spreading out adverts to
show off the game before it comes out, with the ever-
growing number of people using social networks now; it
has become increasingly popular using them to show ads
Press and Media;
Similar to mobile and social media, they use television
and newspapers in order to make people want to
purchase the games.
Distribution and Retail;
Distributers sell to the retailers delivering games from
factories and warehouses
Retailers are the stores with the games on their shelves,
where the public purchases the produced games.
Ross Loynd.
HA1 Task 1 – Structure - The Value Chain

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HA1 Task 1 – Structure - The Value Chain

  • 1. Unit 13: Understanding the Computer Games Industry Developers; The creators and developers of game titles, they can usually range from 100 to under 5 people, they can be individual workers or can be working under a publisher. Projects are either commissioned by a publisher or initiated by a developer and then pitched to a publisher for funding and take–up Outsourcing Companies They offer a variety of different services like design, physics engines, art, animation and audio Publishers; Responsible for publishing, marketing, promoting and usually financing.
  • 2. Console Manufacturers/First Party Publishers; The companies that produce the hardware like the consoles such as Microsoft, Sony and Nintendo. They are responsible for the games being put onto shelves; they have high power over what becomes released. Mobile Platforms and Social Networking; They are highly used methods of spreading out adverts to show off the game before it comes out, with the ever- growing number of people using social networks now; it has become increasingly popular using them to show ads Press and Media; Similar to mobile and social media, they use television and newspapers in order to make people want to purchase the games.
  • 3. Distribution and Retail; Distributers sell to the retailers delivering games from factories and warehouses Retailers are the stores with the games on their shelves, where the public purchases the produced games. Ross Loynd.