This document outlines the tasks and assessment criteria for a student's final major project. The project requires the student to: 1) Independently devise and manage a creative media production from pre-production to post-production. The project must relate to at least one discipline such as video, audio, motion graphics, photography or graphic design. 2) Develop initial ideas using techniques like mind maps and pitch a proposal for their chosen project. 3) Conduct research and create pre-production documents including a risk assessment, storyboards, scripts and schedules to plan their production. 4) Produce the final media product according to their proposal and brief. 5) Gather audience feedback and evaluate their

1. 1
Qualification Level 3 ExtendedDiploma in Creative Media Production
Unit number and title
Unit 4 - Creative Media ProductionManagementProject
Unit 5 - Working to a Brief in the Creative Industries
Start date Monday 05/01/2015
Deadline Friday 12/06/2015
Assessor name Iain Goodyear
Assignment title IG5 – Final Major Project
The purpose of this assignment relates to the following learning outcomes:
Unit 4 LO1: Be able to originate, develop and research an idea for a media product
Unit 4 LO2: Be able to pitch a proposal for a media product
Unit 4 LO3: Be able to manage a production process to create a media product.
Unit 5 LO1: Understand the requirements of working to a brief
Unit 5 LO2: Be able to develop a planned response to a brief
Unit 5 LO3: Be able to apply a response to a brief
Unit 5 LO4: Be able to review work on completion of a brief.
Scenario
As a media production specialist approaching the end of your two year programme of study, the time has come to
demonstrate your ability in managing an independently devised production through the stages of pre -production, production
and post-production.
You must devise initial ideas and select one that you will further develop using a broad combination of skills that you have
acquired over the past two years of studying your BTEC extended diploma.
The project must relate to one or more disciplines across video, audio, motion graphics, photography and graphic design.
You must demonstrate that you are able to plan in advance all stages of production and adhere to a production schedule that
you yourself have devised.
You must also, if encountered, evidence how you adapt to changes in your production schedule and overcome production
difficulties.
Good luck!

2. 2
Tasks Grading Criteria Mapping
Task 1
Define and summarise the following range of creative production briefs:
 Contractual  Commission
 Negotiated  Tender
 Formal  Co-operative
 Informal  Competition
In addition, you must also provide a summary of professional self-development opportunities
working to each of the briefs would provide for you in the following categories:
1. Communication
2. Time management
3. Technical skills
4. Career progression
In addition, you must gather examples of creative production client briefs and annotate said
examples, providing information in your own words under the following categories:
1. Who is the client?
2. What media product(s) does the client require?
3. What is the timescale to deliver the product(s) to the client?
4. Who is the intended target audience the client wishes the product(s) to appeal to?
5. What are the legal and ethical issues relating to the production?
6. What constraints do you have to work within (budget, length of product, format)?
Unit 5: P1/M1/D1
Task 2
Use a range of idea generation techniques, including mind maps, spider diagrams and any other
appropriate methods, to come up with some initial ideas for a specific media production.
Unit 4: P1/M1/D1
Unit 5: P2/M2/D2
Task 3
Prepare a pitch
 Finalise ideas for your media product
 Prepare a project proposal in response to the brief
 Prepare a presentation including visual aids, delegate notes and presenter’s notes
 Give the presentation in the form of a pitch to the client
Unit 4: P2/M2/D2
Task 4
Produce detailed research specific to your chosen Final Major Project idea. This research must
include:
 Technical code analysis of relevant media products that have influenced your own Final
Major Project idea
 Analysis of any websites, books and journals that you have researched to help you form
your Final Major Project idea
Unit 4: P1/M1/D1
Task 5
Use pre-production techniques to draw up plans for your chosen production.
You must include the following (specific to your production idea):
 Risk assessment
 Storyboards
 Shooting schedules
 Script
 Production Diary
 Location recognisance
Unit 4: P3/M3/D3
Unit 5: P3/M3/D3

3. 3
 Production schedules
 Contingency Plans
 Shot Logs
 Layout plans
 Test shots / sequences
Task 6
Produce the media production as per the brief.
Unit 4: P3/M3/D3
Unit 5: P3/M3/D3
Task 7
Using a range of web 2.0 technologies, evaluate your success in responding to your Final Major
Project brief.
You must first gather audience feedback through online exhibition and the collation of
questionnaire and focus group audience feedback. This feedback must be compiled and analysed
prior to producing your evaluation.
Your evaluation must contain detailed information that is specific to the following areas of your
Final Major Project:
1. Technical quality of final product (images, footage, use of sound, editing, layout,
composition)
2. Production skills you have newly acquired and existing skills you have further
developed
3. How closely your final product matches your original intentions (outlined in your Final
Major Project proposal)
4. Time management and problem solving (scheduling, practical constraints and
strategies you used to overcome constraints)
5. Reaching your target audience (audience response, your reactions to positive and
negative criticism with reference to audience feedback you have gathered)
6. Summary conclusion of how you would respond to your project brief if you were to do
it again
Unit 5: P4/M4/D4

4. 4
Unit 4 Creative Media Production Management Project (Level 3)
P1: originate, develop and
research an idea for a media
product working within
appropriate conventions and
with some assistance
M1: originate, develop and
research an idea for a media
product showing some
imagination and with only
occasional assistance
D1: originate, develop and
research an idea for a media
product showing creativity
and flair and working
independently to professional
expectations
P2: pitch a proposal for a
media product with some
appropriate use of subject
terminology and with some
assistance
M2: pitch a proposal for a media
product competently with
generally correct use of subject
terminology and with only
occasional assistance
D2: pitch a proposal for a
media product to a near
professional standard
consistently using subject
terminology correctly and
working independently to
professional expectations
P3: manage a production
process to create a media
product working within
appropriate conventions and
with some assistance.
M3: manage a production process
competently to create a media
product to a good technical
standard, showing some
imagination and with only
occasional assistance.
D3: manage a production process
to near-professional standards
to create a media product,
showing creativity and flair
and working independently to
professional expectations.
Unit 5 Working to a Brief in the Creative Industries (Level 3)
P1: describe the requirements
of working to a brief
M1: explain the requirements
of working to a brief with
reference to detailed
illustrative examples
D1: comprehensively explain the
requirements of working to a
brief with elucidated examples
P2: plan a response to a brief
working within appropriate
conventions and with some
assistance
[CT, SM]
M2: plan a response to a brief
competently showing some
imagination and with only
occasional assistance
D2: plan a response to a brief to
near-professional standards
showing creativity and flair
and working independently
to professional expectations
P3: apply a response to a
brief
working within appropriate
conventions and with some
assistance
[CT, SM]
M3: apply a response to a brief
competently showing some
imagination and with only
occasional assistance
D3: apply a response to a brief to
near-professional standards
showing creativity and flair
and working independently
to professional expectations
P4: comment on own work on
completion of a brief with
some appropriate use of
subject terminology.
M4: explain own work on
completion of a brief with
reference to detailed
illustrative examples and
with generally correct use of
subject terminology.
D4: critically evaluate own work
on completion of a brief with
reference to professional
practice, and consistently
using subject terminology
correctly.
:PLTS: This summary referenceswhere applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in
the pass criteria. Itidentifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.