From Telecoms to open ecosystem, the mobile gaming market is changing!

2. Mobile Gaming History . 1997 : The first mobile gaming embedded on Nokia 6110 – Snake (400 milion units) 1999 : Wap games launched across telcoms (Nokia 7110s). I-Mode -DoCoMo propretary standard in Japan! 2001 : Downloadable mobile games (java enabled phone Nokia 3410 and Siemens M50 colour screen) 2002 : Italian telcoms launch gaming area on the decks 2003 : Color phone/ Nokia N-Gage 2004-2005 : First Multiplayer turn based/real time 2006 : The Year of 3D Games 2008 : Apple change the mobile gaming world

3. Market Figures TODAY : Mobile Data Services $180bilion 2008 (20% contents) TOMORROW : Mobile Data Services $340bilion by 2013 TODAY: Mobile gaming $3 bilion 2008 TOMORROW : Mobile gaming $6.8 bilion by 2013 (In-Stat) $26.8bilion Film Industry 2007 $41.9 bilion Videogames Industry 2007 $30-40 bilion Music Industry 2007

4. Mobile Games Revenues by Regional In Italia il mercato del mobile gaming ha generato circa 71 milioni di euro nel 2007

5. Player Demographic

6. Mobile Games Genre EUROPE

8. The Present ANDROID MARKET BB APPLICATION CENTER APP STORE AD-FUNDED BIZ MODEL MOBILE TELECOMS APP STORE PALM STORE WINDOWS MARKETPLACE

9. E No Brand, More Party

12. E THE FUTURE: 3D + 3D Gamers are high-spender + Console/PC/Arcade perfect + Hardcore users + Ecosystems and high end devices 3D powered - Old mobile phones off - Expansive - N-GAGE NOKIA JAVA Real Football 2009 by Gameloft

16. THANKS FOR YOUR ATTENTION Fabio Viola , Founder of Mobile Idea s.r.l. and DigitalFun s.r.l.