1. Unit 1 Assignment 1
Qualitative research:
Qualitative research is research with a lot more quality in the
readings and a lot more valuable information.
Quantitative research:
Quantitative research is when someone gets a lot of vague
information in their findings.
Research methods

2. What is primary research?
Primary research is the research you get by
interviewing/surveying/question people yourself. This research
can be qualitative or quantitative research.
Primary research method
advantage
What scenario it will be used in?
Interviews
Interviews are the useful method
because you get more specific
answers and are a lot better than
getting your information off a
sheet.
Data in primary research can be
collected through observing the
people while working in a
business.
When you want specific and long
informative answers
Questionnaire
Questionnaire is a paper that
contains several questions asking
questions.
When you want to collect a lot of
simple answers
Focus Group
In this method five to eight
members sit together and discuss
the problem. The benefits and the
drawbacks
When developing an idea a focus
group is useful because the people
connect and share ideas
Surveys
It is the method of collecting
information by sending mails of
questionnaires to the
respondents.
It is done when new product is
launched in the market. Samples
of the product are sold or given
out for free in the market to check
the response of the customer.
A survey is in between an interview
and a questionnaire it is useful
because you get a lot of semi detailed
answers
You see the feedback before you
spend a lot of money on the idea
Observation
Sampling
When you watch what people do on
a daily basis without interacting too
much

3. What is secondary research?
Secondary research is based on the findings from third parties
research. It involves the gathering of the results of other's research
from questionnaires/ surveys/books or newspapers. Selections or
summaries are made of the research allowing for evidence to be
gathered supporting your conclusions.
secondary research method
advantage
Why you would use this and
any drawbacks?
Questionnaire
Questionnaire is a paper that
contains several questions asking
questions usually about a
product, activity or daily activity.
It is the method of collecting
information by sending mails of
questionnaires to the
respondents.
When someone uses books to
gather information they don’t
really have to waste valuable
research time
When someone gets their
research from articles
So that you don’t have to do
the research yourself
survey
books
Newspapers/magazines
Books are a good source
because the information are
generally reliable
Because newspaper and
magazines are often bias.