Primary research consists
of original data that you go
out and collect yourself.
This type of research is
used to find out different
peoples opinions.
There are many different types of
primary research from
surveys/questionnaires
interviews,observations,focus groups
and ethnographic research. Surveys
can also be through telephone and
mail etc.
• Primary research is useful because it is
reliable and it is original data. You can
collect as much information as you want
because you can ask a wide range of
people.
• Also known as desk research,
secondary research is the most
common research method employed in
the industry today. It involves
processing data that has already been
collected by someone else.
METHODS
These Secondary Researches could
include previous..
RESEARCH
REPORTS
NEWS
PAPERS
MAGAZINES/
ARTICLES
JOURNAL
CONTENT
STATISTICS
BOOKS
METHODS
These Secondary Researches could
include previous..
RESEARCH
REPORTS
NEWS
PAPERS
MAGAZINES/
ARTICLES
JOURNAL
CONTENT
STATISTICS
BOOKS

Primary research

  • 2.
    Primary research consists oforiginal data that you go out and collect yourself. This type of research is used to find out different peoples opinions.
  • 3.
    There are manydifferent types of primary research from surveys/questionnaires interviews,observations,focus groups and ethnographic research. Surveys can also be through telephone and mail etc.
  • 4.
    • Primary researchis useful because it is reliable and it is original data. You can collect as much information as you want because you can ask a wide range of people.
  • 5.
    • Also knownas desk research, secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by someone else.
  • 6.
    METHODS These Secondary Researchescould include previous.. RESEARCH REPORTS NEWS PAPERS MAGAZINES/ ARTICLES JOURNAL CONTENT STATISTICS BOOKS
  • 7.
    METHODS These Secondary Researchescould include previous.. RESEARCH REPORTS NEWS PAPERS MAGAZINES/ ARTICLES JOURNAL CONTENT STATISTICS BOOKS