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Media text processes
- 1. Media Text Processes MELODIEAGGREY HTTPS://ZCMEDIASTUDIES.WORDPRESS.COM/YEAR-10/
- 2. Media Sectors Digital mediaproduction have sectors within the industries that include… ● Film ● Magazines ● Music ● Newspapers ● Radio ● Television ● Video games ● Web
- 3. FILM • A FILMIS A STORY OR AND EVENT RECORDED BY CAMERAS SET UP WITH MOVING IMAGES SHOWN IN A CINEMA OR AT HOME ON THE TELEVISION • YOU CAN GET FILMS ON APPS LIKE NETFLIX OR YOU CAN GET THEM ONLINE ON A SMARTPHONE OR TABLET.
- 4. WALT DISNEY • WALTDISNEY • WALT DISNEY STARTED DEVELOPING HIS SKILLS TO BE A CARTOONIST AS A YOUNG KID • HE DROPPED OUT OF HIGH SCHOOL AT THE AGE OF 16 WITH HOPES HE WOULD JOIN THE ARMY BUT INSTEAD BECOME A AMBULANCE DRIVER FOR RED CROSS IN FRANCE • WALT'S FIRST ANIMATION STUDIO WAS LAUGH-O-GRAM, WHERE HE BEGAN TELLING MODERN FAIRY TALES • DISNEY IS BEST KNOWN FOR THEIR PRINCESSES
- 5. TELEVISION • A TVIS SOMETHING CONVERTING VISUAL IMAGES WITH SOUND INTO ELECTRIC SIGNALS • (AN ELECTRICAL DEVICE USED FOR ENTERTAINMENT, WORK AND LEARNING) • THE TELEVISION CONTAINS PROGRAMMES LIKE KIDS SHOWS, NEWS, DOCUMENTARIES AND ADULT SHOWS.
- 6. ADVENTURE TIME Post-apocalyptic 'candyland'attracts adult fans. “Adventure Time” at first glance is a typical kids' show. Finn, a 14-year-old boy, and his buddy Jake, a magical dog with super stretching powers, battle candy zombies, evil gnomes and their arch-nemesis Ice King in a shiny world called the Land of Ooo
- 7. RADIO • A RADIOIS A DEVICE FOUND IN A VEHICLE OR IN A PORTABLE BOX FORM THAT PLAYS MUSIC ON STATIONS • FOR EXAMPLE CAPITAL FM, KISS 100, HEART OR CLASSICAL
- 8. CAPITAL FM Capital's Networkled by London's 95.8 Capital FM - broadcasts from key areas around the UK; 95.8 Capital FM London. 105-106 Capital FM
- 9. NEWSPAPER • A NEWSPAPERIS A PRINTED OUT PUBLICATION NORMALLY ISSUED DAILY OR WEEKLY CONTAINING LOOSE SHEETS OF PAPER WITH NEWS, ARTICLES, ADVERTISEMENTS AND CORRESPONDENCE. • THERE ARE DIFFERENT TYPES OF NEWSPAPERS SHOWING DIFFERENT ARTICLES CHOSEN BY YOU ON A DECISION OF WHAT YOU WOULD LIKE TO KNOW ON TODAYS WORLD.
- 10. THE TIMES The Timesis a British daily (Monday to Saturday) national newspaper based in London, England. It began in 1785 under the title The Daily Universal Register and became The Times on 1 January 1788.
- 11. COMPUTER GAMES • ITSGAMES THAT YOU PLAY ON A COMPUTER OR SMALL ELECTRICAL DEVICES~ • COMPUTER GAMES ARE GAMES THAT ARE SHOWN ON GRAPHIC SCREENS FOR ENJOYMENT AND ENTERTAINMENT. • THEY CAN BE MULTIPLAYER GAMES AND ALSO SINGULAR
- 12. MARIO ● Mario wasfirst seen in the video game Donkey Kong, but he was called "Jumpman." He was also a carpenter then, not a plumber. ● Mario was named after Mario Segale, the landlord of Nintendo of America's office, who barged in on a company meeting demanding an overdue rent. ● Shigeru Miyamoto drew Mario as wearing a cap because he found drawing hair difficult. He also drew in the moustache, because it was easier to see than a mouth in the crude video game screen resolution back then. ● Mario and his younger brother Luigi are known as the "Mario Brothers." This means that Mario's last name is also Mario, so his full name is Mario Mario.
- 13. MAGAZINES • MAGAZINES AREA PERIODICAL PUBLICATION CONTAINED WITH ILLUSTRATIONS AND ARTICLES • THERE LIKE BOOKS BUT WITH ARTICLES AND LOTS OF PICTURES • SOME SHOPS HAVE THERE ON MAGAZINES THAT YOU CAN SUBSCRIBE FOR MONTHLY LIKE HARRODS AND MARKS & SPENCER'S • FOR EXAMPLE THE WOMEN'S WEEKLY OR VOGUE
- 14. VOGUE Vogue is anAmerican fashion and lifestyle magazine that is published monthly in 23 different national and regional editions by Condé Nast.
- 15. MUSIC • A MELODYOF A BEAT OR JUST A BEAT CAN BE SEEN AS MUSIC • MUSIC IS SOUNDS AND LYRICS OR COULD JUST BE SOUNDS MADE INTO ONE AND SOME MAY BE SUNG BY FAMOUS SINGERS FOR YOUR ENJOYMENT OF UPBEAT LYRICAL ENJOYMENT FOR YOU TO LISTEN TO. • MUSIC CONTAINS DIFFERENT GENRES LIKE RAP, POP, CLASSICAL, HARD ROCK, BLUES, JAZZ AND COUNTRY
- 16. RAP//GRIME Grime is agenre of music that emerged in East London in the early 2000s. It is primarily a development of UK garage and jungle. Prominent artists include Dizzee Rascal, Ghetts, Kano, Lethal Bizzle, Skepta, wiley and 67.
- 17. INTERNET • THE INTERNETIS USED AS A GLOBAL COMMUNICATION OVER SOCIAL MEDIA AND WEBSITES • ALSO CONTAINING INFORMATION ABOUT THINGS YOU WANT TO KNOW MOSTLY RESEARCHED ABOUT THROUGH THINGS LIKE GOOGLE, YAHOO, BING, SAFARI AND WIKIPEDIA.
- 18. GOOGLE search for informationabout someone or something on the Internet using the search engine Google. Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock.
- 19. DIGITAL DIGITAL MEDIA ARECOMPUTERISED MEDIA PRODUCTS.. DIGITAL MEDIA PRODUCTS INCLUDE: • E-MAGAZINE • DIGITAL POSTERS • PODCAST • ONLINE GAMES • ONLINE MOVIE STREAMS
- 20. ANALOGUE ANALOGUE MEDIA AREPHYSICAL MEDIA PRODUCTS.. ANALOGUE MEDIA PRODUCTS INCLUDE: • CASSETTE TAPE • 35MM FILM REEL • VINYL RECORD • ANALOGUE RADIOS • MAGAZINES • TERRESTRIAL TV • NEWSPAPERS • NEWSLETTERS
- 21. DIGITAL PLATFORMS DIGITAL MEDIAPLATFORMS ARE DEVICES THAT CAN ACCESS DIGITAL MEDIA CONTENT THIS INCLUDE.. SMARTPHONES TABLETS LAPTOPS CONSOLES
- 22. PROCESSES 1. PRODUCTION -INCLUDES… PRE-PRODUCTION, PRODUCTION AND POST-PRODUCTION. 2. MARKETING 3. DISTRIBUTION 4. EXHIBITION
- 23. PRODUCTION PRE-PRODUCTION PRE-PRODUCTION IS THEPLANNING OR DESIGNING OF A MEDIA TEXT DEPENDING ON WHICH MEDIA OR PRODUCT BEING MADE. THIS MAY INCLUDE… • MARKET RESEARCH (WHICH INCLUDES AUDIENCE AND COMPETITION) • BUDGETS (LOCATIONS, ACTORS, SCENES E.G.) • SCRIPTS • STORYBOARDS//LAYOUTS
- 24. PRODUCTION PRODUCTION PRODUCTION IS NAMEDFOR THE MAKING OF A MEDIA TEXT. DEPENDING ON THE MEDIA TEXT OR PRODUCT THIS MAY INCLUDE… • FILMING - FILM, TV AND OTHER VIDEOS • RECORDING AUDIOS • PROGRAMMING /WRITING CODES - VIDEO GAMES WEBSITES • TAKING PHOTOGRAPHS
- 25. PRODUCTION POST-PRODUCTION THIS IS THEEDITING OF A MEDIA TEXT THIS WILL USUALLY INCLUDE… • ADDING SPECIAL EFFECTS TO VIDEOS AND PHOTOGRAPHIC MATERIALS • ALTERNATING SOUNDS • TESTING - FOLLOWED BY RE-PROGRAMMING {VIDEO GAMES, WEBSITES}
- 26. MARKETING MARKETING INVOLVES ITSELFIN THE PROMOTION OR A MEDIA TEXT OR PRODUCT. IT IS THE PROCESS OF MAKING THE PUBLIC AWARE OF THE EXISTENCE OF A MEDIA TEXT. THIS MAY INCLUDE.. • TRAILERS - CINEMA , DVD, ONLINE RADIO AND TV • POSTERS AND BILLBOARDS • WEBSITES • SOCIAL MEDIA • REVIEWS MARKETING INVOLVES SELLING A PRODUCT
- 27. DISTRIBUTION DISTRIBUTION IS THEGIVING OUT OF A MEDIA TEXT TO AN AUDIENCE MEDIAS TEXTS OR PRODUCTS CAN BE DISTRIBUTED BY ANALOGUE AND DIGITAL PLATFORMS THIS MAY INCLUDE… • CINEMA - TV • CDS,DVDS,BLU-RAYS,VMDS • DIGITAL DOWNLOADS • PHONE AND TABLET APPLICATIONS • PRINT-BASED
- 28. EXHIBITION EXHIBITION IS ACONSUMPTION OF TEXT BY AN AUDIENCE IT IS ALSO HOW AN AUDIENCE INTERACTS WITH THE TEXT A MEDIA TEXT WILL HAVE A MESSAGE THAT WILL AIM TO DELIVER TO ITS AUDIENCE THE CONSUMPTION OF A MEDIA TEXT WILL USUALLY HAVE SOME SORT OF IMPACT ON AN AUDIENCE. THIS CAN BE SEEN AS A POSITIVE IMPACT OR A NEGATIVE IMPACT . PART OF EXHIBITION IS TAKING IN A TEXT. THERE WILL ALWAYS BE AN IMPACT TO AN AUDIENCE WHETHER IT'S GOOD OR BAD
- 29. SYNERGY SYNERGY IS ANRELEASE OF A BRAND ACROSS DIFFERENT MEDIA PLATFORMS. MEDIA INSTITUTIONS US SYNERGISTIC TECHNIQUES IN ORDER TO BE ABLE TO.. • INCREASE THEIR BRAND'S IMAGE • EXPAND THEIR TARGETED AUDIENCE
- 30. CONVERGENCE CONVERGENCE IS AUNIFICATION OF DIFFERENT PLATFORMS THAT WERE ONCE SEPARATE.. BECAUSE OF CONVERGENCE USERS HAVE MORE POWER TO MAKE A CHOICE FROM WHERE THEY HAVE TAKEN THE POWER FROM PRODUCERS ACCESS TO INTERNET HAS BECOME HELPFUL TO DRIVE TECHNOLOGICAL CONVERGENCE. AUDIENCES CONSUME TEXT ACROSS A VARIETY OF PLATFORMS. BECAUSE OF CONVERGENCE POWER HAS SHIFTED FROM THE PRODUCERS TO THE CONSUMERS. THEREFORE, AUDIENCES DO NOT HAVE TO RELY ON MAINSTREAM MEDIA INSTITUTIONS FOR INFORMATION.
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- 32. Audiences AUDIENCES ARE CONSUMERSAND USERS OF MEDIA TEXTS THEY ARE EITHER MADE UP OF INDIVIDUALS OR GROUPS INDIVIDUAL~ CAN ENGAGE WITH DIGITAL MEDIA PRODUCT ALONE ADVANTAGES OF INDIVIDUAL ENJOYMENT CAN BE THAT IT CONSISTS OF PRIVACY, CONVENIENCE AND CONTROL. GROUP~ CAN ENGAGE WITH DIGITAL MEDIA PRODUCTS WITH OTHERS. ADVANTAGES OF COLLECTIVE ENJOYMENT CONSISTS OF SOCIAL INTERACTION, COMPETITION, BELONGING AND SHARING.
- 33. Audiences AUDIENCES CAN ALSOBE SEPARATED INTO PRIMARY AND SECONDARY SECONDARY~ IS AN AUDIENCE THAT AREN'T THE MAIN TARGET FOR MARKETING BUT CAN STILL CONSUME A TEXT. PRIMARY~THE MAIN AUDIENCE THAT A MEDIA TEXT WILL TARGET.
- 34. Audiences AN AUDIENCE CANALSO BE SPLIT BETWEEN PASSIVE AND ACTIVE CONSUMPTION ACTIVE~ THE AUDIENCE PHYSICALLY INTERACTS WITH THE PRODUCT. THEY CAN CONTRIBUTE/ TAKE PART AND BECOME PART OF THE PRODUCTION. PASSIVE~ THE AUDIENCE DOES NOT INTERACT PHYSICALLY WITH THE PRODUCT OR ITS CONTENT.
- 35. Audiences AUDIENCES CAN NOWBE PERSONALISED AND INTERACT WITH DIGITAL MEDIA TEXTS. THIS MAY MEAN THAT AUDIENCES MAY HAVE CHOICE AND CONTROL OVER • WHAT THE CONSUME • {FILM, GAME , MUSIC} • WHEN THEY CONSUME IT • {ALL THE TIME} • WHERE THEY CAN CONSUME IT • {AT HOME, ON THE BUS , WHILST WORKING} • HOW THEY CAN CONSUME IT • {WATCHING TV, USING A TABLET, ON A SMARTPHONE}
- 36. Audiences PERSONALISATION~ IS MAKINGDIFFERENT TYPES OF MEDIA PERSONAL TO THE CONSUMER//USERS BY CREATING.. • AVATARS • DIGITAL TV MENUS • FRONT FEATURES • LOG-INS • MUSIC PLAYLISTS • MODIFYING INTERFACES
- 37. Audiences INTERACTION~ IS COMMUNICATIONBETWEEN TWO OR MORE PARTIES. FOR EXAMPLE IF AN AUDIENCE INTERACTS WITH PRODUCERS, OR, INTERACTS WITH THE PRODUCT BEING USED. THIS IS ACHIEVED THROUGH.. • FORUMS AND MESSAGE BOARDS • ‘RED BUTTON’ AND TV MENUS • USER GENERATED CONTENT • TEXTING AND EMAILING • DIGITAL EDITING • UPLOADS AND DOWNLOADS
- 38. Hypodermic Needle Theory HYPODERMICNEEDLE THEORY~ IS AN IDEA THAT CLAIMS THE MEDIA MAY ‘INJECT’ SUBJECTIVE INFORMATION AND BIASED BEHAVIOUR INTO YOUNG AND OLD MINDS OF A MASS AUDIENCE. RESULTS OF THIS IS THAT THIS INFORMATION CAN ENCOURAGE AND INFLUENCE THE BEHAVIOUR AND BELIEFS OF THAT AUDIENCE.
- 39. The Uses AndGratification Theory ELIHU KATZ AND JAY BLUMLER CAME UP WITH THE IDEA ON HOW AUDIENCES USE MEDIA TEXTS TO SATISFY THEIR NEEDS THIS INCLUDES.. • PERSONAL RELATIONSHIPS • SURVEILLANCE • DIVERSION • PERSONAL IDENTITY
- 40. Personal Relationships PERSONAL RELATIONSHIPSIS TO SUBSTITUTION OF A REAL LIFE RELATIONSHIP REPLACING IT WITH A VIRTUAL ONE INSTEAD FOR EXAMPLE WATCHING A REALITY TV PROGRAMME AND PRETEND TO BE IN A RELATIONSHIP WITH ACTORS ON THAT PROGRAMME
- 41. Surveillance SURVEILLANCE IS THENEED FOR INFORMATION FOR EXAMPLE IF A RUMOUR SPREADS AROUND ABOUT A FIGHT OR ATTACK AN AUDIENCE TENDS TO GO ON THE NEWS AND FIND OUT MORE INFORMATION ABOUT THE ATTACK OR FIGHT.
- 42. Diversion DIVERSION IS THENEED TO ESCAPE EVERYDAY LIFE LIKE GOING ON SOCIAL NETWORKS, READING A BOOK, WATCHING A FILM AND WRITING YOUR OWN STORY IT IS MOST LIKELY EVERYONE HAS A NEED TO ESCAPE THEIR EVERYDAY LIKE OR ROUTINE
- 43. Personal Identify PERSONAL IDENTITYIS WHEN YOU TEND TO SEE YOURSELF REFLECTED WITHIN A CHARACTER OR CELEBRITY FOR EXAMPLE IF YOU WATCH A MOVIE AND ASPIRE TO BE LIKE THE MAIN CHARACTER WHICH MAY HAVE BEEN A HERO OR A WEALTHY WORKMEN.
- 44. Regulatory Bodies ORGANISATIONS THATSUPERVISE THE CONTENT OF SPECIFIC MEDIA INDUSTRIES AND AIM TO SAFEGUARD THE PUBLIC FROM OFFENSIVE MATERIAL. THEY MAKE SURE THAT ALL MEDIA COMPANIES ARE PUBLISHING SUITABLE MATERIALS.
- 45. The Watershed THE TIMEWHEN CONTENT UNSUITABLE FOR CHILDREN CAN BE BROADCASTED THE WATERSHED POLICY, SET BY OFCOM BEGINS AT 9PM AND ENDS AT 5:30AM ITS EXISTS TO HELP PARENTS THEIR CHILDREN FROM MATERIAL THAT MIGHT BE UNSUITABLE OR EVEN HARMFUL FOR THEM.
- 46. Research Methods PRIMARY RESEARCH~IS A METHOD USED TO OBTAIN NEW AND ORIGINAL DATA THAT CAN BE CONDUCTED USING INTERVIEWS, OBSERVATIONS AND QUESTIONNAIRES. SECONDARY RESEARCH~ IS A METHOD USED TO OBTAIN THE USE OF OLD AND EXISTING DATA AND INFORMATION THAT CAN BE FOUND IN BOOKS, JOURNALS OR ON THE INTERNET.
- 47. Research Methods QUALITATIVE~ ISRESEARCH BASED ON OPINIONS AND ATTITUDES TOWARDS THINGS THAT INVOLVES THE RESEARCH ON THOUGHTS AND BEHAVIOUR. QUANTITATIVE~ IS RESEARCH THAT IS BASED ON NUMERICAL AND STATISTICAL DATA USING MEASURABLE FACTS AND INFORMATION.
- 48. Research Methods DEMOGRAPHICS~ RELATESTO A STUDY OF POPULATIONS THAT'S BASED ON FACTORS LIKE… • AGE • GENDER • ETHNICITY • SOCIAL CLASS • OCCUPATION / EMPLOYMENT STATUS • LOCALE
- 49. Research Methods MEDIA INSTITUTIONSUNDERSTANDS THAT AUDIENCE DEMAND IS ALWAYS CHANGING. THEREFORE THE MEDIA INSTITUTIONS ARE CONSTANTLY UNDER PRESSURE WITH MEETING THEIR AUDIENCE DEMANDS BEFORE THEIR COMPETITORS DO. THESE INSTITUTIONS SHOULD BE AWARE OF THEIR AUDIENCES DESIRES. THEY SOMETIMES TEND TO FIND THIS INFORMATION OUT BY STUDYING THEIR AUDIENCES BEHAVIOUR AND GROUPING THEM ACCORDING TO THEIR PSYCHOGRAPHIC PROFILE
- 50. Research Methods INSTITUTIONAL RIVALRYEXAMPLES • APPLE (IPHONE) VS SAMSUNG (GALAXY) • SONY (PLAYSTATION) VS MICROSOFT (XBOX) • SNAPCHAT VS INSTAGRAM
- 51. Stylistic Codes CODES ARESYMBOLS AND SIGNS IN A TEXT THAT A READER IS SUPPOSED TO READ DENOTATION~ CODES THAT ARE OBVIOUS CONNOTATION~ CODES ARE CONCEALED AND HAVE A DEEPER MEANING
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- 53. Editing EDITING~ IS ATECHNIQUE THAT CHANGES CERTAIN ELEMENTS, LIKE... • CUTTING OUT SCENES • CHANGING COLOUR SCHEMES • APPLYING COMPUTER GENERATED IMAGERY (CGI) • ADDING VISUAL EFFECTS OR SOUND EFFECTS
- 54. Editing A KEY THEMETHAT CAN BE RELATIVE TO EDITING IS NARRATIVE NARRATIVE~ IS A WAY A STORY IS TOLD OR THE WAY THE STORY'S EVENTS ARE ARRANGED.
- 55. Editing OPEN-ENDED~ A STORYLINETHAT IS LEFT INCOMPLETE, KNOWN AS A “CLIFFHANGER” CLOSED~ A STORYLINE THAT IS LEFT COMPLETE WITH NO QUESTIONS LEFT UNANSWERED. LINEAR~ EVENTS OF THE STORYLINE THAT UNFOLDS IN A CHRONOLOGICAL ORDER. NON-LINEAR~ EVENTS OF THE STORYLINE THAT UNFOLDS IN A NON-CHRONOLOGICAL ORDER.
- 56. Mise - En- Scène MISE-EN-SCÈNE IS THE VISUAL STYLE OF A TEXT MEANING THE WAY IT LOOKS IT MAY INVOLVE THE CONSTRUCTION AND ARRANGEMENT OF ALL THE VISUAL ELEMENTS SEEN
- 57. Lighting LIGHTING~ IS AVERY IMPORTANT ASPECT OF MISE-EN-SCÈNE CONSIDERING IT CAN CONVEY SPECIFIC MEANINGS AND FEELINGS. THIS CAN BE SEEN WITHIN THE LEVEL THE LIGHTING IS SET OR THE COLOUR OF THE LIGHTS.
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