This document is a proposal for how the TV station BNN can use social media to enrich their TV programs. It discusses how social media has become important for attracting audiences. The author proposes that BNN allow their audience to generate and share content related to BNN shows, which could be broadcast on TV to increase viewership and engagement. A survey is suggested to measure audience interest in contributing content, followed by a test broadcast of a co-created show if interest is positive.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
The document discusses how social TV was not anticipated in 1995 forecasts of the future of television. It provides reasons why social TV was a blind spot, including that the major innovation came from outside the TV industry through well-funded internet startups that combined people's social needs, money, and new ways of integrating data on the internet. The rise of social networks like Facebook and Twitter has transformed television by giving audiences new ways to engage with TV content and shifting power to technology companies.
the affect of technology on TV productionskilmj007
This document discusses several issues related to television broadcasting in the UK, including rating wars between broadcasters, the impact of new technologies and social media, and regulation. It provides details on how:
1) Rating wars occur between broadcasters like BBC and ITV as they compete for viewers by scheduling popular shows against each other.
2) New technologies and the rise of streaming have transformed television into an on-demand medium controlled by viewers rather than broadcasters, though this poses financial challenges.
3) Social media has enhanced television by allowing viewers to discuss shows online and access additional content, though it also influences how ratings are calculated.
4) The regulator Ofcom oversees television broadcasting through the Broadcasting Code and
Social media has significantly changed the media landscape. Consumers now have more media touchpoints that are growing exponentially. Navigating this complex landscape requires considering bought, owned, and earned media. Tools are needed to organize the different types of media and allocate budgets effectively based on objectives. Analyzing social network conversations provides insights into earned media and a feedback loop for bought and owned media. Extensive testing of new media combinations is also needed to fully evaluate opportunities in the current environment.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
Television news still has value to society despite declining viewership among younger audiences. It maintains relatively high levels of public trust compared to other news sources. While TV news is losing popularity due to increased choice online, its broad appeal helps define public debates by targeting a mass audience. However, television news is facing existential challenges as audiences fragment and shift towards personalized news consumption on digital platforms.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Ravi Singh shares insights from his experience in the public broadcasting industry, highlighting how the rise of internet and mobile platforms, as well as social media applications, have transformed the television and new media broadcast industry. He also discusses Knowledge Network's role as British Columbia's public broadcaster and how it has adapted to the digital revolution by making its content available anytime, anywhere on multiple platforms and devices.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
The document discusses how social TV was not anticipated in 1995 forecasts of the future of television. It provides reasons why social TV was a blind spot, including that the major innovation came from outside the TV industry through well-funded internet startups that combined people's social needs, money, and new ways of integrating data on the internet. The rise of social networks like Facebook and Twitter has transformed television by giving audiences new ways to engage with TV content and shifting power to technology companies.
the affect of technology on TV productionskilmj007
This document discusses several issues related to television broadcasting in the UK, including rating wars between broadcasters, the impact of new technologies and social media, and regulation. It provides details on how:
1) Rating wars occur between broadcasters like BBC and ITV as they compete for viewers by scheduling popular shows against each other.
2) New technologies and the rise of streaming have transformed television into an on-demand medium controlled by viewers rather than broadcasters, though this poses financial challenges.
3) Social media has enhanced television by allowing viewers to discuss shows online and access additional content, though it also influences how ratings are calculated.
4) The regulator Ofcom oversees television broadcasting through the Broadcasting Code and
Social media has significantly changed the media landscape. Consumers now have more media touchpoints that are growing exponentially. Navigating this complex landscape requires considering bought, owned, and earned media. Tools are needed to organize the different types of media and allocate budgets effectively based on objectives. Analyzing social network conversations provides insights into earned media and a feedback loop for bought and owned media. Extensive testing of new media combinations is also needed to fully evaluate opportunities in the current environment.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
Television news still has value to society despite declining viewership among younger audiences. It maintains relatively high levels of public trust compared to other news sources. While TV news is losing popularity due to increased choice online, its broad appeal helps define public debates by targeting a mass audience. However, television news is facing existential challenges as audiences fragment and shift towards personalized news consumption on digital platforms.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Ravi Singh shares insights from his experience in the public broadcasting industry, highlighting how the rise of internet and mobile platforms, as well as social media applications, have transformed the television and new media broadcast industry. He also discusses Knowledge Network's role as British Columbia's public broadcaster and how it has adapted to the digital revolution by making its content available anytime, anywhere on multiple platforms and devices.
BNN Pitch 2010 was a competition that took place between 2009 and 2010. The competition provided a platform for entrepreneurs to pitch their business ideas and seek funding. Contestants presented their business concepts and plans in the hopes of securing financial backing and support to help launch their ventures.
The document discusses how peer production and distribution of content will change the television industry. It notes that users will be able to produce, reproduce, and publish content themselves through peer networks, allowing large video files to be distributed to many viewers simultaneously at low cost by making use of existing infrastructure. Opinions on peer production are also mentioned.
The document discusses how peer production and distribution of content will change the television industry. It notes that users will be able to produce, reproduce, and publish content themselves through peer networks, allowing large video files to be distributed to many viewers simultaneously at low cost by making use of existing infrastructure and distributing costs among users.
The document discusses how peer production and distribution of content will change the television industry. It notes that peer production allows for expressing, producing, and re-producing content, as well as publishing opinions. Peer distribution enables low-cost ownership of content that can be uploaded and distributed to a large audience through peer-to-peer networks, making large video files available to many viewers simultaneously by utilizing existing infrastructure and distributing costs among users.
Interactive television aims to combine television viewing with two-way communication by letting viewers interact with what is on their screen and control or participate in its content. This could be done through the addition of a return data path to existing one-way broadcast networks or by utilizing newer two-way broadband networks. However, challenges remain in fully realizing this vision of interactive television due to technological and business model issues.
This document discusses using social media for a business assignment. It mentions frameworks by Porter and Barney and categorizes uses of social media for businesses as either external, such as communication, interaction, and prosumer engagement, or internal, such as social collaboration.
This proposal suggests conducting empirical research to help BNN make their television programs more interactive using social media. The proposal recommends creating a short online questionnaire for BNN's target audience of 15-35 year olds and promoting it on television and social media. The research would focus on how this group views making BNN television more interactive. It is estimated the research would take two years to develop, administer, analyze and report results. A financial proposal outlines costs of hiring junior, medior and senior researchers over the two year period. The proposal aims to provide recommendations to BNN on how to integrate interactivity based on their target audience's preferences.
This document provides a literature review on television, the internet, and social media to provide context for a research proposal on making BNN television programs more interactive. It discusses television as a social center of free time and meaning. It then reviews literature on how the internet has become an interactive and social technology that is changing business and social life. Finally, it discusses how social networks allow for interactivity and building social networks online, though excessive internet use may reduce concentration and deep reading. The proposal suggests researching BNN's target audience to understand how social media could make television programs more interactive.
Digital media strategies are important for broadcasters to engage audiences across platforms and generate new revenue. Social media is a key tool if used properly to drive engagement without overwhelming users. Content should be accessible across devices to meet user preferences. Polls and user-generated content can enhance engagement by involving the audience. Monetization comes from driving clicks from social media to view ads with content. Any strategy needs flexibility to adapt to changing technologies and consumption patterns.
This document discusses various media industries and concepts related to media institutions and audiences in the digital age. It covers topics such as convergence across media, case studies of Doctor Who and News Corporation, the changing nature of audiences from passive to active participants, and new forms of user-generated content on platforms like YouTube and MySpace. Key points addressed include how industries are converging as technologies combine and content is distributed across multiple media, and how digital technologies have transformed audiences and their relationships with media institutions.
This document discusses various media industries and concepts related to institutions, audiences, and convergence in media. It provides examples like Doctor Who, News Corporation, YouTube, and MySpace to illustrate these topics. Key points covered include how media industries are converging as technologies combine and content is distributed across multiple platforms, how this impacts traditional notions of audiences, and how large media companies have adapted to the digital environment through strategies like acquiring popular user-generated sites.
This document provides an overview of key concepts around ethics and legal constraints in the media sector, as part of a BTEC course on creative media production. It discusses representations in media and what can influence them, such as target audiences and political stances. Guidelines from organizations like Ofcom and IPSO that regulate media are examined, looking at how they establish rules around topics, language and accessibility. Laws governing privacy, secrecy and offensive content are also covered.
Sound print platform increases customer interaction with tv(yang sun)Frank Sun
This document discusses how the SoundPrint platform developed by IntoNow increases customer interaction with television. SoundPrint uses audio fingerprinting technology to identify television programs, including specific episodes, allowing users to check-in to and discuss shows with friends. This level of integration has changed marketing approaches, making advertising more implicit and measurable. The platform also has potential applications in other industries like automotive and accessibility for the blind. While growing customer interaction, competition in the social television space remains intense.
YouTube advertising can influence young customers' purchase intentions. The study evaluated factors that influence the value of YouTube advertising and their relationship to brand awareness and purchase intention. It hypothesized that entertainment, informativeness, customization positively impact ad value and brand awareness, influencing purchase behavior, while irritation negatively impacts ad value. The results showed entertainment, informativeness, customization strongly positively influence ad value, while irritation negatively relates. Ad value through YouTube positively affects both brand awareness and purchase intention.
Chapter One MediaSociety in a Digital WorldNote Read the summ.docxtiffanyd4
Chapter One: Media/Society in a Digital World
Note: Read the summary below and click on all supplemental links as part of this lecture;the videos and articles provided will assist with your understanding of this chapter.
Key Questions:
1. How can we understand the importance of media in relationship to socialization, structure and agency?
2. How can a sociological lens help us understand the relationship between media and social context?
3. What roles do structure and agency play in our understanding of media culture?
Themes:
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
1.2 Technology, Interactivity & Consumption
1.3 Cultural Experience & Socialization
1.4 Sociology: Social Relations, Structure & Agency
1.5 Model of Media
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
Before we examine and critique the role(s) of media in our social world(s), it is essential to identify and narrow our scope by defining terms; after all, "media" is a term used very loosely in contemporary culture. As Croteau & Hoynes (2019) explain in your textbook , the term "media" is the PLURAL of medium and is derived from medius,which is the Latin term for "middle."
A helpful way to think about these concepts is that mediumsfacilitate communication between (are in the middle of) a sender and receiver; for example, television is a medium that facilitates programming from producers/creators/networks to audiences. Other mediums include radio, print, film, and the internet, and notices that they are both digital and non-digital (print).
The term "media" is the plural of these mediums, but is often used incorrectly; although it doesn't sound like correct grammar, the proper way (within the field of Media Studies) to use "media" in a sentence is "media are" not "media is." When individuals, including politicians, members of non-profits, etc. say "media is" and fail to recognize that the concept of "media" actually encompasses many different mediums with various logics, there is an assumption that all mediums function the same, include the same message, and follow the same regulations and economic structure. For example, when "the media" is blamed for violent action or political outcomes, there is a misunderstanding that needs to be refined; are we talking about film? Television? News media? Are we talking about the digital edition of the news? Are we talking about the Tweets that come from that news organization? In other words, it is important to be specific about mediums when making claims about impact, and when referring to "media" it is important to remember that this is a plural term.
Now, the next step in introductory terminology is to identify which media are "interpersonal" and which mediums are considered "mass" - this course focuses on "mass" media. Some of you may have taken Communications courses that focus more on interpersonal communication, which is one-to-one, includes a single known receiver, and is very interactive (.
Research on Socially Enabled TV Advertisingsarah_cui
How many digital devices do you have? According to the 2014 Nielsen Digital Consumer Report, Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices. The proliferation of digital devices and platforms contributes to the media revolution and blurring traditional media definitions.
As a result, consumers’ media habits are changing. Nowadays, watching TV while simultaneously using a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide. A survey of 55,000 people by the research consultancy TNS shows that 56% of Americans engage in another digital activity when they are watching TV. The rapid adoption of a second screen has transformed the traditional TV watching experience. Instead of only watching TV, audiences now are enhancing their viewing experience by actively surfing the Web, engaging with social networks and shopping online while they are watching TV. Especially, this “multitasking” behavior is fostering a surge of real-time social media conversation between friends, fans and online communities.
Facing this new trend of media usage, advertisers want to introduce socially enabled TV advertising to communicate with their target audiences. In this way, audiences could be actively interacting with ads and co-creating advertising content. To get a better understanding of how audiences think about this new form of advertising, we conducted indepth interviews in this research.
The first part of this report closely examines audiences’ TV watching behaviors, social media uses and the ways that they engage with media. Then we give our analysis of primary data in detail and provide three key findings: Bonding Facilitator, Reciprocal Interaction and Hashtag Marketing. Finally, our recommendations will be offered about what could be done to further improve the engagement and the effectiveness of socially enabled TV advertising.
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
BNN Pitch 2010 was a competition that took place between 2009 and 2010. The competition provided a platform for entrepreneurs to pitch their business ideas and seek funding. Contestants presented their business concepts and plans in the hopes of securing financial backing and support to help launch their ventures.
The document discusses how peer production and distribution of content will change the television industry. It notes that users will be able to produce, reproduce, and publish content themselves through peer networks, allowing large video files to be distributed to many viewers simultaneously at low cost by making use of existing infrastructure. Opinions on peer production are also mentioned.
The document discusses how peer production and distribution of content will change the television industry. It notes that users will be able to produce, reproduce, and publish content themselves through peer networks, allowing large video files to be distributed to many viewers simultaneously at low cost by making use of existing infrastructure and distributing costs among users.
The document discusses how peer production and distribution of content will change the television industry. It notes that peer production allows for expressing, producing, and re-producing content, as well as publishing opinions. Peer distribution enables low-cost ownership of content that can be uploaded and distributed to a large audience through peer-to-peer networks, making large video files available to many viewers simultaneously by utilizing existing infrastructure and distributing costs among users.
Interactive television aims to combine television viewing with two-way communication by letting viewers interact with what is on their screen and control or participate in its content. This could be done through the addition of a return data path to existing one-way broadcast networks or by utilizing newer two-way broadband networks. However, challenges remain in fully realizing this vision of interactive television due to technological and business model issues.
This document discusses using social media for a business assignment. It mentions frameworks by Porter and Barney and categorizes uses of social media for businesses as either external, such as communication, interaction, and prosumer engagement, or internal, such as social collaboration.
This proposal suggests conducting empirical research to help BNN make their television programs more interactive using social media. The proposal recommends creating a short online questionnaire for BNN's target audience of 15-35 year olds and promoting it on television and social media. The research would focus on how this group views making BNN television more interactive. It is estimated the research would take two years to develop, administer, analyze and report results. A financial proposal outlines costs of hiring junior, medior and senior researchers over the two year period. The proposal aims to provide recommendations to BNN on how to integrate interactivity based on their target audience's preferences.
This document provides a literature review on television, the internet, and social media to provide context for a research proposal on making BNN television programs more interactive. It discusses television as a social center of free time and meaning. It then reviews literature on how the internet has become an interactive and social technology that is changing business and social life. Finally, it discusses how social networks allow for interactivity and building social networks online, though excessive internet use may reduce concentration and deep reading. The proposal suggests researching BNN's target audience to understand how social media could make television programs more interactive.
Digital media strategies are important for broadcasters to engage audiences across platforms and generate new revenue. Social media is a key tool if used properly to drive engagement without overwhelming users. Content should be accessible across devices to meet user preferences. Polls and user-generated content can enhance engagement by involving the audience. Monetization comes from driving clicks from social media to view ads with content. Any strategy needs flexibility to adapt to changing technologies and consumption patterns.
This document discusses various media industries and concepts related to media institutions and audiences in the digital age. It covers topics such as convergence across media, case studies of Doctor Who and News Corporation, the changing nature of audiences from passive to active participants, and new forms of user-generated content on platforms like YouTube and MySpace. Key points addressed include how industries are converging as technologies combine and content is distributed across multiple media, and how digital technologies have transformed audiences and their relationships with media institutions.
This document discusses various media industries and concepts related to institutions, audiences, and convergence in media. It provides examples like Doctor Who, News Corporation, YouTube, and MySpace to illustrate these topics. Key points covered include how media industries are converging as technologies combine and content is distributed across multiple platforms, how this impacts traditional notions of audiences, and how large media companies have adapted to the digital environment through strategies like acquiring popular user-generated sites.
This document provides an overview of key concepts around ethics and legal constraints in the media sector, as part of a BTEC course on creative media production. It discusses representations in media and what can influence them, such as target audiences and political stances. Guidelines from organizations like Ofcom and IPSO that regulate media are examined, looking at how they establish rules around topics, language and accessibility. Laws governing privacy, secrecy and offensive content are also covered.
Sound print platform increases customer interaction with tv(yang sun)Frank Sun
This document discusses how the SoundPrint platform developed by IntoNow increases customer interaction with television. SoundPrint uses audio fingerprinting technology to identify television programs, including specific episodes, allowing users to check-in to and discuss shows with friends. This level of integration has changed marketing approaches, making advertising more implicit and measurable. The platform also has potential applications in other industries like automotive and accessibility for the blind. While growing customer interaction, competition in the social television space remains intense.
YouTube advertising can influence young customers' purchase intentions. The study evaluated factors that influence the value of YouTube advertising and their relationship to brand awareness and purchase intention. It hypothesized that entertainment, informativeness, customization positively impact ad value and brand awareness, influencing purchase behavior, while irritation negatively impacts ad value. The results showed entertainment, informativeness, customization strongly positively influence ad value, while irritation negatively relates. Ad value through YouTube positively affects both brand awareness and purchase intention.
Chapter One MediaSociety in a Digital WorldNote Read the summ.docxtiffanyd4
Chapter One: Media/Society in a Digital World
Note: Read the summary below and click on all supplemental links as part of this lecture;the videos and articles provided will assist with your understanding of this chapter.
Key Questions:
1. How can we understand the importance of media in relationship to socialization, structure and agency?
2. How can a sociological lens help us understand the relationship between media and social context?
3. What roles do structure and agency play in our understanding of media culture?
Themes:
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
1.2 Technology, Interactivity & Consumption
1.3 Cultural Experience & Socialization
1.4 Sociology: Social Relations, Structure & Agency
1.5 Model of Media
1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media
Before we examine and critique the role(s) of media in our social world(s), it is essential to identify and narrow our scope by defining terms; after all, "media" is a term used very loosely in contemporary culture. As Croteau & Hoynes (2019) explain in your textbook , the term "media" is the PLURAL of medium and is derived from medius,which is the Latin term for "middle."
A helpful way to think about these concepts is that mediumsfacilitate communication between (are in the middle of) a sender and receiver; for example, television is a medium that facilitates programming from producers/creators/networks to audiences. Other mediums include radio, print, film, and the internet, and notices that they are both digital and non-digital (print).
The term "media" is the plural of these mediums, but is often used incorrectly; although it doesn't sound like correct grammar, the proper way (within the field of Media Studies) to use "media" in a sentence is "media are" not "media is." When individuals, including politicians, members of non-profits, etc. say "media is" and fail to recognize that the concept of "media" actually encompasses many different mediums with various logics, there is an assumption that all mediums function the same, include the same message, and follow the same regulations and economic structure. For example, when "the media" is blamed for violent action or political outcomes, there is a misunderstanding that needs to be refined; are we talking about film? Television? News media? Are we talking about the digital edition of the news? Are we talking about the Tweets that come from that news organization? In other words, it is important to be specific about mediums when making claims about impact, and when referring to "media" it is important to remember that this is a plural term.
Now, the next step in introductory terminology is to identify which media are "interpersonal" and which mediums are considered "mass" - this course focuses on "mass" media. Some of you may have taken Communications courses that focus more on interpersonal communication, which is one-to-one, includes a single known receiver, and is very interactive (.
Research on Socially Enabled TV Advertisingsarah_cui
How many digital devices do you have? According to the 2014 Nielsen Digital Consumer Report, Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices. The proliferation of digital devices and platforms contributes to the media revolution and blurring traditional media definitions.
As a result, consumers’ media habits are changing. Nowadays, watching TV while simultaneously using a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide. A survey of 55,000 people by the research consultancy TNS shows that 56% of Americans engage in another digital activity when they are watching TV. The rapid adoption of a second screen has transformed the traditional TV watching experience. Instead of only watching TV, audiences now are enhancing their viewing experience by actively surfing the Web, engaging with social networks and shopping online while they are watching TV. Especially, this “multitasking” behavior is fostering a surge of real-time social media conversation between friends, fans and online communities.
Facing this new trend of media usage, advertisers want to introduce socially enabled TV advertising to communicate with their target audiences. In this way, audiences could be actively interacting with ads and co-creating advertising content. To get a better understanding of how audiences think about this new form of advertising, we conducted indepth interviews in this research.
The first part of this report closely examines audiences’ TV watching behaviors, social media uses and the ways that they engage with media. Then we give our analysis of primary data in detail and provide three key findings: Bonding Facilitator, Reciprocal Interaction and Hashtag Marketing. Finally, our recommendations will be offered about what could be done to further improve the engagement and the effectiveness of socially enabled TV advertising.
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
This document discusses the rise of social TV and how TV networks and advertisers are capitalizing on viewers' use of multiple screens while watching TV. It provides examples of shows that have successfully integrated social media, such as Oprah's Lifeclass, American Idol, and Fashion Star. It also outlines some challenges in monetizing social TV interactions and measuring their impact.
Public Service Media and Social TV: Co-creating television comedy with the ne...University of Sydney
Past years have seen a rapid growth in the uses of social media alongside conventional broadcast media such as radio and television. Television shows and networks have increasingly incorporated social media into their programming, for example by promoting the use of Twitter hashtags to channel user interaction with televised content and by showing a selection of incoming hashtagged tweets during live shows; by establishing dedicated Facebook fan pages and Twitter accounts for shows, presenters, or even fictional characters; or by providing their own bespoke social networks and apps such as Fango and Zeebox, which themselves often offer some degree of interconnection with mainstream social media platforms (Harrington, Highfield and Bruns, 2012). Collectively, such initiatives have become known as “social TV”.
The document proposes that BNN invest in registrational interactivity research to understand how they can use social media and alter their TV programs to benefit both revenue and viewer happiness. The proposal recommends collecting data from BNN's Hyves network to better understand their target audience and have viewers contribute directly to programming. This would increase social interaction and happiness for viewers while expanding BNN's social network and improving programs and viewership over an 8 week research period.
The proposal suggests that BNN invest in registrational interactivity research to understand how to use social media and alter their TV programs. Data would be collected from BNN's Hyves network to better understand their target audience. Viewers would be engaged online to provide input that could influence BNN's programming, increasing happiness and the size of BNN's social network. A team of researchers would oversee the project over 8 weeks at an estimated total cost.
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1. Final paper Trends and
Strategies
A proposal for the question of BNN
Johnny Broeders
Student number: 33681
“How can we use social media to enrich
our TV programs?”
Johnny Broeders
Student Number: 336814
Trends and Strategies in the Creative Industries
1
2. Management summary
Social media have become an important factor in attracting audiences and consumers.
Therefore it is no surprise that BNN asked how they can use social media to enrich their TV
programs. The creation of User Generated Content is the most important factor of Social
Media and should therefore be put to use. Commercial brands are creating new methods to
involve their target groups and thereby following McLuhans advice to involve the audience.
Co-creation is a very interesting way to involve the audience who are using social media.
Youths love to create and share content. And if their created content on a BNN community is
shown on BNN during a show, the viewer ratings, image and relationship between viewers
and BNN may rise enormously. With that the number of members of BNN could rise
sufficiently. The theory of this concept is that User Generated Content has more authority
on a broadcasted show on TV than on a social medium. Reaching a mass media at once is
still a USP that television has over the internet and it would be very wise to use this unique
ability. To research the usefulness of a co-created show, I propose to do a survey first where
the willingness of the audience to produce content for the show can be measured and the
framing of such shows can be determined. If this has a positive outcome with which BNN is
pleased, a test can be executed to measure the effects of a co-created TV show.
2
3. Content
Introduction 2
Literature review 2
How BNN could implement Social Media, a theoretical 2
framework
What does BNN do at this moment in relation to 3
social media?
What are other stations doing? 3
Integration of social media and television, a
4
possibility?
4
Interaction; the solution lies in co-creation
First answer to the question of BNN 6
Proposal for empirical research 8
Financial proposal 8
Bibliography 10
Short critical reflection 11
3
4. Introduction
Hyves, Facebook, Twitter, Youtube who has not heard of these social media? Over 9 million
Dutchmen have a Hyves account and over 350 million people worldwide are on Facebook.
This last number is growing with an astounding 5 million users per week. (Buurman, 2010) It
is no wonder that Pepsi announced that it is stopping its’ television advertising during the
American Super Bowl, but starting a new social media campaign. (ITcommercie, 2010)
Imagine that you have a TV show in Holland that has a viewer rating that is equal to the
amount of users of a social media site. This would be unprecedented. But not only the
ratings are important when you think of a TV show, also the image of a TV show is of great
importance. Especially when youths are a television shows’ target group it is imperative to
adjust the shows presentation to the trends of today. And youths are using social media
excessively, let there be no mistake. In the United States in 2007, 96% of online tweens and
teens have reported using social networking technologies, while 71% connect weekly (Van
den Broek, 2007).
This is why some television programs for youths have been altered in the last 5 years or so
because they are used to producing content. TMF for example has drastically changed their
format in the last 5 years or so. Their hosts and guests of their talk shows often make use of
laptops to interact with the audience. Even while music videos are playing, their so called
VJ’s interact with the audience on screen via chat programs. Now also BNN has announced
that it wants to enrich their shows by using social media. In this paper I will first analyze the
problem, then I will give a conclusion of this analysis and finally I will offer a research
proposal with which the problem can be solved.
Statement of the problem
How can BNN use social media to enrich the TV-programs they broadcast?
Literature review
How BNN could implement Social Media, a theoretical framework
The definition of Social Media is according to Kaplan and Haenlein: ‘a group of Internet-
based applications that build on the ideological and technological foundations of web 2.0,
4
5. and that allow the creation and exchange of User Generated Content’ (Slideshare, 2009).
User Generated Content is as the definition implies, the main reason why Social Media
exists. Fittingly, the number one service Web 2.0. provides us is sharing photos and videos
(Slot & Frissen, 2007). Social media has two effects according to Benkler. The first effect is
that social networks have helped to reshape and improve our relationships with family and
friends. Secondly, new sorts of relationships are rising that have different goals because of
social networks (Benkler, 2006). Because of social psychology people have the incentive to
share content without expecting anything in return, other than social acceptance. “Social
production is a real fact, not a fad. It is the critical long term shift caused by the internet.
Social relations and exchange become significantly more important than they ever were as
an economic phenomenon” (TED, 2005).
Because creating and sharing can be seen as the main value of Social Media, it is therefore
logical that BNN lets their audience create and share things that has something to do with
their shows. And because BNN wants to enrich their shows and not only communicate with
their audience, it is important that BNN let their audience create something that adds
something considerably to their shows. Before I will propose how BNN should implement
social media, I will first make a short analysis of how BNN and other television stations are
using Social Media at this moment.
What does BNN do at this moment in relation to social media?
BNN makes a lot of use of social media on their own website, with displaying many videos on
which the audience can react. They also have a website with an overview of many BNN
communities on which people can do almost the same things as on Hyves. Most of the
communities are related to a show or one of the presenters of BNN. In their shows on TV
they sometimes try to interact with social media followers but this does not have a real
added value for their shows.
What are other stations doing?
One of the other youth stations in Holland is TMF, which mostly shows music videos but they
also show a lot of youth programs just like BNN. Their hosts and guests of their talk shows
often make use of laptops to interact with the audience. This means that the audience who
5
6. are on social media can be a part of the show, which is really great. And during music videos
the presenters of TMF chat on screen with the audience. I think this is a real enrichment to
their music videos.
In the United States some television stations have recently been experimenting with
integrating television with social media. Fox for example has started with broadcasting
‘Tweet-peats’ which means that the station is showing live tweets during an episode of a
soap-opera. Also BBC-viewers were given the opportunity on its website to select what
character they want to leave the show at the end of each episode. Furthermore, BBC’s
Strictly Come Dancing series gained more interaction with its viewing audience with the help
of the “Strictly Social” application. With posting ‘wow’, ‘boo’ or ‘gasp’ on the program’s
website, their opinions will be displayed in the live broadcasting of the show. "As far as we're
concerned now, social media is part of what people do every day and social viewing is part of
our wider strategy for entertainment," says Jo Twist, BBC multi-platform commissioner
(Callari, 2009). So, is TV integrating with social media and can this be a solution to BNN’s
problem?
Integration of social media and television, a possibility?
There is a lot of literature available about Social TV and how the future of television is
depicted as one of an integration between television and social media (Gross, Fetter, & Paul-
Stueve, 2008). First I want to discuss that if this technology will arise, it will take a very long
time before it is implemented and therefore it will not arise in the near future. Because of
this it is not yet important to the near future plans of BNN and their plans to enrich their TV
shows. Secondly I want to discuss that this future perspective may not be a valid one if you
look at the basic meaning of television to people.
It would of course be great if (interactive) television in the future will be integrated with
social media. In this way there does not have to be a transition from audiences behind the
computer and audiences behind the television. But I think a future wherein (interactive)
television is integrated with social media, will not come anytime soon and will not come
sudden. I think this change is a gradual process, or as Croteau and Hoynes put it: “Change
will be evolutionary, not revolutionary” (Croteau & Hoynes, 2003, p. 322). New media are
6
7. not only defined by technological advances, they are defined by society as a whole, with
technological advances on the one hand and social psychology and economics on the other
hand. Radio for example was not made to listen passively, but as an improvement or
replacement of the telegraph. The combination of economic possibilities, controlling rules by
the government and audiences’ acceptance of radio has selected how the new technological
possibilities of the radio were used. As Lister et al put it: “new media are not born in a
vacuum and, as media, would have no resources to draw upon if they were not in touch and
negotiating with the long traditions of process, purpose, and signification that older media
possess” (Lister, Dovey, Giddings, Grant, & Kelly, 2009, p. 48). Thus I expect a radical future
with social media integrations will not happen suddenly and is not of immediate importance
to BNN.
Secondly, the integration between television and social media may even never come.
Television is a passive medium and is integrated in society as such. Research has early on
showed that there are two kinds of motivation to use television: for time consuming
entertainment and information seeking (Rubin, 1983). This does not mean that people do
not have the incentive to post a message about a TV show, but not on TV itself I think. Look
for example at the experimentation of Fox, which showed ‘Tweed-Peats’ during a show. This
led to many complaints from the audience. It seemed to distract them from the
entertainment of the show (Callari, 2009).
Thus I think BNN must not look at any integration between social media and television (for
now), but they should use the communities they have to enrich their content on the
television shows themselves.
Interaction; the solution lies in co-creation
“What the entertainment business is having problems with; the commercial brands are
figuring out.” Says Peter Hirschberg during his presentation for TED (TED, 2007). I agree with
him on this point. Commercial brands are finding new ways of interactive communication
between their brands and consumers. Instead of bombarding consumers with advertising,
brands are implementing more individual communication and trying to attract people
through new ways such as experience marketing. Hirschberg gives the example of how Nike
7
8. Plus is connecting consumers to the brand. With Nike Plus you can send data of your running
exercise to Nike, who analyzes it for you. At the Nike website you can also set goals, join
challenges and connect with friends in the Nike Plus community (Nike). Although this is a
good example, I think there is another great example when looking at Nike. A few years ago
Nike has started a new way of making shoes: letting people create their shoes themselves!
This is a real innovative way of co-creation. Because of this, people are coming to Nike so
they do not have to go to them. Marshal McLuhan did not advise us for nothing to get
involved with the audience. People like to be heard, like to create things and like to share
their creations.
In relation to TV; people do not only want to watch TV shows anymore but they want to
participate and want to create their own content. Proof of this lies in the existence and
excessive use of social media sites like Youtube, Joost, Seesmic, MeonTV (Bloem, Van Doorn,
& Duivestein, 2008) and many others where people can create their own ‘shows’ and share
it with others. “Content is moving from shows to particals moving back and forward as a part
of social communications” says Hirschberg (TED, 2007). Broadcasters should use this new
flow of information and use their show as a centre where everything connects. Next I will
form a first answer to the question of BNN in relation to the theoretical framework I have
presented.
First answer to the question of BNN
At the moment BNN uses social media like Hyves and Twitter to communicate with their
audience. But if they really want social media to enrich their programs, they have to
combine their programs more with social media. I propose a form of co-creation, because I
think this is the way to create a new dimension of entertainment that could fit with social
media. For example BNN already uses some form of co-creation with their show: `Oh my
god’; people can upload their own movies which in they have to say the words: “Oh my god’
in the most elaborate ways, and the best movies will be used in an episode on the air.
BNN could for example ask their audience to vote on social media which has an outcome on
the show. To give a more concrete example BNN could ask the audience on social media
which presenter in Try before you die should do which task instead of doing it randomly.
They could also ask them to vote on which subjects should be discussed in Spuiten en
8
9. Slikken. This is a very simple form of co-creation. But this concept can also lead to a more
elaborate use. For example every week BNN chooses one lucky audience member on their
own social media communities who will be as a virtual guest on one of the talk shows. use
their own communities on the internet where. Or every week BNN lets people upload their
own movies and creates a show out of this. These are just a few examples of the co-creation
concept. This concept may have a few advantages that will up the viewer ratings of the
shows and let people be more connected to BNN which may lead to more members, which is
also very important.
When people know that they might be in the show, they may be more motivated to join the
social media of BNN and have more fun at creating their own content. And thereby they may
be more motivated to watch the show when it is first broadcasted. Because people want to
see the reactions on social media as soon as possible if they see that their created content
has been aired on national TV, which is still a big deal. National TV still gets more authority
then the User Generated Content that people can see on Youtube for example. This co-
creation concept therefore makes use of the unique selling position of television: reaching a
mass audience at once. This may be the only USP TV has, that internet does not have.
Because BNN´s core business is television and they want to attract as much viewers as
possible, it is very important to use the strength of the medium. Another advantage may be
that all the co-creations that are made on BNN controlled social media, can be used in the TV
shows, which can make producing content a lot cheaper for BNN. Negative points may be
that the surprise is ruined for viewers that via social media might know what is coming. It
may also be a lot of work to search for User Generated Content that is adequate for airing.
But I think the prospects of this idea weigh out the possible negative points.
So: how can BNN use social media to enrich the TV-programs they broadcast?
Answer: Let people themselves enrich the TV programs
9
10. Proposal for further empirical research
The main questions that should be further researched are:
1. Are BNN supporters on social media willing to create content for a show of BNN?
2. Will the use of User Generated Content in a show increase the viewer ratings and
image of BNN?
For the first question, I propose to do a survey on the communities that are controlled by
BNN. I choose the people on the communities as the research group because they are often
the audience of the shows of BNN and they are the users of social media. And also they are
most willing to fill in the surveys because it means that BNN in the near future will increase
the possibilities on social media. Therefore the non-compliant rate can be very low. Creating
a survey on the internet is also very cheap and less time consuming to execute. We will
assume that the survey itself will take a weeks’ time.
If the surveys show a positive a attitude, than the second question must be answered. I
propose a test that shows the effects of a co-created TV show. BNN then announces it will
show created content on the show and delivers the tools on social media (recording
themselves, uploading photos and videos etcetera) and during this process, the effects on
the participation on social media, the viewer ratings and the image of BNN will be measured.
How this co-created show must be filled in, will be discussed with BNN. We will assume that
the test itself will take a weeks’ time.
Financial proposal
To carry out the surveys on the internet, our company will provide for the creation of the
survey, the online tools and installation of these tools, the maintenance of the survey, the
analysis of the results and the reporting of the conclusion. For this we will have to take 5
weeks which comes to a total of 200 hours. Our rate per hour is €20,-.
Costs of the survey
Action Hours Costs
Creating Survey 40 €800,-
10
11. Online installation 40 €800,-
Maintenance of the survey 40 €800,-
Analyzing the results 40 €800,-
Reporting the survey 40 €800,-
Total 200 €4000,-
To carry out the test, our company will provide the tools that people can use to create their
own content on social media and we will measure the effects of the test. BNN must naturally
provide for the creation of the show.
Costs of the test
Action Hours Costs
Creating online tools 120 €2400,-
Maintenance of online tools 40 €800,-
Measuring the effects of the 40 €800,-
test
Total 200 €4000,-
11
12. Bibliography
Benkler, Y. (2006). The Wealth of networks. How social production transform markets and freedom.
Yale University Press.
Bloem, J., Van Doorn, M., & Duivestein, S. (2008). Me, the Media. Groningen: VINT.
Buurman, T. (2010, January 8). Radio Nederland Wereldomroep. Opgeroepen op January 11, 2010,
van Expats en emigranten volop actief op sociale media:
http://www.rnw.nl/nl/nederlands/article/expats-volop-actief-op-sociale-media
Callari, R. (2009, November 30). Inventorspot: serious fun for the inventor in all of us. Opgeroepen op
December 2009, van TV + Social Networking = Strictly Social:
http://inventorspot.com/articles/tv_social_networking_strictly_social_35107
Croteau, D., & Hoynes, W. (2003). Media Society. London: Pine Forge Press.
Gross, T., Fetter, M., & Paul-Stueve, T. (2008). Toward Advanced Social TV in a Cooperative Media
Space. International Journal of Computer-Human Interaction , 155-173.
ITcommercie, R. (2010, January 12). IT commercie. Opgeroepen op January 12, 2010, van
Nieuwsbericht: http://www.itcommercie.nl/nieuws/id3684-
Pepsi_vervangt_Super_Bowl_met_sociale_media.html
Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: a critical introduction,
second edition. London and New York: Routledge.
Nike. (sd). Opgeroepen op January 12, 2010, van Nike+:
http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/
Rubin, A. M. (1983). Television uses and gratifications: the interactions of viewing patterns and
motivations. Journal of Broadcasting , 37.
Slideshare. (2009, November). Opgeroepen op January 11, 2010, van Social Media Definition And
Classification: http://www.slideshare.net/guestef2b2f/social-media-definition-and-classification
Slot, M., & Frissen, V. (2007). Users In The 'Golden' Age Of The Information Society. Observatorio
Journal , pp. 201-224.
TED. (2005). Opgeroepen op December 2010, van Open-source economics: Yochai Benkler on
TED.com: http://blog.ted.com/2008/04/yochai_benkler_1.php
TED. (2007). Opgehaald van Peter Hirshberg_on_tv_and_the_web:
http://www.ted.com/talks/lang/eng/peter_hirshberg_on_tv_and_the_web.html
Van den Broek, M. (2007, June 26). Marketingfacts. Opgeroepen op January 12, 2010, van ’Vrijwel
alle jongeren actief op sociale netwerken’:
http://www.marketingfacts.nl/berichten/vrijwel_alle_jongeren_actief_op_sociale_netwerken/
12
13. Short critical reflection
The thing I found hardest of all was getting on the way. I have read and written a lot of
things about social media but to suddenly write a final proposal was much harder than I
anticipated. It took me a few full days to write the first outline of this proposal which had
driven me crazy. But once I got started properly I think I got the hang of it and I think that I
did a good job.
I found it also very hard to read and implement some of the literature, especially the books
of Benkler and Lister et al. I often think more hands on and already have the solution in my
mind. And when some theorists delve too deep in the material it is very hard to implement
the reading in a concrete proposal. I often think that these theorists sometimes forget that
they are on planet earth. Do not get me wrong, I find most of the theories very interesting
and I tried very hard to understand it all, but it was just sometimes very hard to relate the
theoretical material to the assignments. The books of Lister and Benkler did not give me
something to hold on to. This is why I sometimes fell back to the academic literature that I
already read, such as ‘Media Society’ or ‘Me the Media’. I also found some interesting
articles, some academic, some factual. I also used a few TED presentations as a source.
These I find very interesting. The presentation of Benkler on TED was more clear to me than
the whole of the book.
One thing I am not sure of is my empirical and financial proposal. I just thought about it as
logical as possible. I could not find a great example of research costs that were fitting to my
case, so I just thought about how long such researches would take and how much I would
charge for it. I hope I did a good job.
One thing I enjoyed making is the Pecha Kucha style presentation for the pitch. I like the fact
that I had to find some illustrations that add something to what I want to say. I think I did a
good job, but I hope that I do not have to give a presention because this is a weak point of
mine. I already presented our last Pecha Kucha style presentation and although everyone
said I was really good I think it is enough of my presenting for this module.
Alright, this leaves me only with thanking Matthijs Leendertse for his very interesting
lessons. And I am not just saying this. The only recommendations I have is that the
mandatory literature is replaced with some more readable books and that the students are
given MacBooks to use, as my old laptop failed with me a lot during this course. ;)
Johnny
13