This document defines and provides examples of different types of media ownership structures, including private, public service, multinational, independent, conglomerate, horizontal integration, vertical integration, cross media divergence, and synergy. Private ownership gives independence but risks lack of audience, while public service is more funded through public fees but must represent all views. Multinational ownership reaches multiple countries but is costly to expand. Conglomerates like Disney are very large and profitable. Horizontal integration shares funding and ownership across companies, while vertical integration maintains control under one owner with higher bankruptcy risks. Cross media uses multiple formats and synergy promotes collaboration between owners.

1. Task 1 Understand the structure and
ownership of the media sector. P1, M1, D1

2. Delete this bit when your done
Define the following and given an example of a
company that does this eg Apple for vertical
integration:
(This is part 1 of your “ownership of the media
sector” power point. Add these two power points
together then add it to your blog - after completing
this try and add more of these technical terms and
definition to your case study - this will gain you
merits and distinctions)
Also you should realistically be doing a full page of
writing AND DON’T CUT AND PASTE OFF
WIKIPEDIA

3. Types of ownership: private ownership
A private ownership is a radio show for example that is run by your self. A
advantage of a private ownership is that you can choose what you want on
your radio show, but by you choosing what you want on if you like 1970’s music
you might loose lots of views so your radio show will go down the drain and you
will loose your radio show due to your lack of viewers. Another disadvantage
could be you might have to sell advertising space to cover up if you go
bankrupt.

4. Types of ownership: public service
Public Service ownership means it serves the public such as the BBC, we own
this type of ownership because we pay are TV fee and radio fee so we pay to
listen to the BBC. An advantage of public service would be because it is more
funded because we fund it us as the public pay for them so they have more
money so they can make more risks on making a film or a new media company.
A disadvantage of public service would be, all of the public have to be
represented on what they want to listen to so you can not make any choices
only the public can.

5. Types of ownership: multinational
A multinational ownership is a company owned by many different
companies, in certain countries, or in more than one nation. An
advantage of a multinational ownership is it is based in more than
one country so they can get multiple viewers on there website. A
disadvantage of a multinational ownership could be if you want to
expand your company it will cost quite a lot of money to advertise in
different countries.
Describe it and give an example
What are the advantages and disadvantages of this type of ownership

6. Types of ownership: independent
A independent ownership is a radio show for example that is run by your self. A
advantage of a private ownership is that you can choose what you want on your radio
show, but by you choosing what you want on if you like 1970’s music you might loose
lots of views so your radio show will go down the drain and you will loose your radio
show due to your lack of viewers. Another disadvantage could be you might have to
sell advertising space to cover up if you go bankrupt.

7. Types of ownership: conglomerate
Conglomerate ownership is about how big a certain company is, so this type
of ownership could be a really small company or a really big company.
An example company of a conglomerate ownership could be Disney because
these are the second biggest company in the world and earn a lot of money
because of all of the animation creations such as frozen, Which made
millions because of the amount of views on this certain film.

8. Types of Companies:
Horizontal Integration
Horizontal Integration is when a certain TV program, for instance the X factor is
owned by three company’s that all provide information and funding which the X factor
need to create there TV show. The three company’s that fund the X factor is Simon
Cowell, ITV and Sony. These three company’s all have an important part in the X factor,
which is a TV channel and the music that is played on the X factor so the acts can sing
there song. A advantage of Horizontal Integration is that if the company go bankrupt it
wouldn’t cost each company a lot of money because it will be divided into all three
company’s. A disadvantage of Horizontal Integration is that every company has to
agree on what they want to put on there show, for example the judges on the X factor.

9. Types of Companies:
Vertical Integration
With vertical integration in is the complete opposite to horizontal
integration these types of company’s are only as one so they do
everything a good example of vertical integration would be Apple. The
apple company is one of the biggest company’s in the world and they
decide what new stuff is coming out and it is all under one persons
command, so they make the phones he laptops and everything by them
selves so all the money goes to one person in charge. A disadvantage of
this type of company could be that if the company does go bankrupt it all
comes down to one company to pay the full price if the company goes
bankrupt.

10. Cross Media divergence
Cross media divergence would be a product that use’s different types of media
and a good example of this would be the IPhone. For example the iPhone has a
lot of media products such as a camera, touch screen that makes the iPhone an
impressive product to most of the population in this world so Apple is one of the
biggest company’s in the world.

11. Synergy
Synergy ownership is when everybody works together to make a good TV or a
good radio show a example of this could be the X factor when more than one
company works together to make all company’s get a good benefit out of the
TV show so they are all making money. It can also promote other people’s
albums so the songs that are played at the X factor can promote the artist’s
albums or songs.

12. Describe the Structure and of Ownership of
Either The Film Industry or Music Industry
If looking at the film industry compare the American and UK industry. Explain
what types of companies they are (horizontal or vertical) Explain the benefits /
weaknesses of this
If looking at the music industry look at companies from the “big three” to an
independent as well as subsidiaries.
Look at who is involved and how it is structured
This site might help… http://
www.planetoftunes.com/industry/industry_structure.htm
Aim to do 500 words