- The document outlines a student's proposal for a new magazine called "Student Lifestyle Alternative" commissioned by the Northern Echo newspaper for an audience aged 16-25. - The proposed magazine would be a lifestyle publication targeted towards creative females aged 17-25 in the North East of England. - It would have colorful visual design with bright imagery and fonts to appeal to its young, female target audience. Revenue would come from sales, advertising, and distribution of 12,000 copies.

1. Student Lifestyle Alternative
Magazine
Chloe Dawson

2. “You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product can be in any style or genre but it
must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience
segment within the age 16 – 25 age
group.”
1

3. Initial ideas included skateboarding magazine, home décor magazine
And a party magazine.
This will appeal to the TA and I can include designing aspects
Having ideas for first flats
Moving away
Cooking
Parties
Social
Awareness
And finance

4. 2
Ensuring that the brief was met I stuck to
these key things
An age range of 17-25 year olds
B/C1
Medium to High quality
A gap in the market for a medium/high end
student magazine
It is also self financed through sales and
advertising

5. Is to fill a new gap
although this magazine is
aimed to a female
audience, this is not just a
women's lifestyle
magazine. This is for

6. Local Advertising,
The Northern Echo Customers,
Local Customers,
Local Content; Articles, Imagery
& People,
High Production,
Editorial Values

7. Females 70%
17-25
B/C2
North East
Creative
Sixth Form, College &
University
3

8. With the Secondary Target Audience I
will need to consider the Northern
Echo readers, in addition to this I will
have to make sure that others like
parents, younger children and older
adults are not offended.
This could be through thing like;
Taboo
Inappropriate Content
Nudity

10. This idea came from RESEARCH
Looking into magazines that the TA enjoy and like the
aesthetics of was very important to the final idea

12. Although this
is a women's
lifestyle
It is aimed at
a YOUNG,
FEMALE,
& FUN
Target
Audience
Active Imagery
Bright Mixed Colors
Bold Fonts
Creative
Young Model
Style
Modern

13. Imagery Based Layouts
Active
Young TA
Informative
Learning
Variety of fonts
Interesting
Modern
Breakout Boxes
Bright Colors

14. Good
Clear
Professional
Good ratio of
images to
content
Bad
Not visually
pleasing
Doesn’t appeal
to the TA
Too much text
on one side
Font isn’t
appealing to
TA

15. Good
Language
appropriate
Step by Step
method works
Students like
the layout
Fonts are
genre
appropriate
Picture: Text
ratio
Pastel colors
suitable
Bad
Very busy
Layout
Layout of steps
are confusing

16. 1st
DPS
2nd
DPS

17. DPS 2 was more liked by the TA and
therefore this will be taken forward
incorporating some of the ideas from
the 1st one.
I will also be making this the style of
the rest of the magazine so a lot of
the pages will look like this
throughout

18. is a play on words – and
The word ‘uni’ is used for the content of the
magazine.
The swoosh is to give the indication of
anything below the title
& the hidden ‘i’ is for style and ease of
reading

20. Front Cover
Bold
Bright
Clear
Professional
Window to future
self
Exciting
Fun
Busy
Active imagery
Black/White
Pastel Colors

21. Large Image
Bold
Bright
Clear
Professional
Fun
Relatable
Busy
Passive imagery
Pastel Colors
Contents Page

22. DPS
1
Signature star symbol
Pale pastel colors
Basic
title
and
font
This DPS is a debate between a tenant and a landlord, this will mainly
Consist of text rather than images. It will inform the reader about renting
A flat or apartment and going away to university.

23. DPS 2

24. DPS 3

25. Amount: 16 Pages
Page Size: A4
Paper Type: Matte(Textured), Thick.
Price:£2.50
Advert Content:1/3
Distribute:12,000 Copies

26. Personnel Hours
Journalists
Photographers
Models
Subeditors
Researchers
Graphic
Designer
19
24
24
6
3
23

27. Personnel Freelance Rate

28. Journalists
Photographers
Models
Subeditors
Researchers
Other
Personnel Total Costs
£760
£2400
£2400
£300
£45
£920
£6825

29. Printing Costs
£2,684.80
12,000 copies
Color
150 gram Uncoated
16 pages
Cover 250g uncoated
A4
Portrait
Saddle Stitched binding
Matte

30. Equipment Costs
Studio space Rental 12hrs
Travel 2hrs
Props
£190

31. £9699.80
Advert Income
1x Back cover Ad - £2000
1x Inside front Ad – £1800
1x Double page Spread Ad - £3000
2x Full page Ad - £1200
£9200

32. Cover Price
£2.50
Sales Estimate
12,000
Total
£39,200
Net Profit
£32205

33. “You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product can be in any style or genre but it
must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience
segment within the age 16 – 25 age
group.”
1