Talk by Charles Parker (BigML) at BigMine12 at KDD12. In machine learning, scale adds complexity. The most obvious consequence of scale is that data takes longer to process. At certain points, however, scale makes trivial operations costly, thus forcing us to re-evaluate algorithms in light of the complexity of those operations. Here, we will discuss one important way a general large scale machine learning setting may differ from the standard supervised classification setting and show some the results of some preliminary experiments highlighting this difference. The results suggest that there is potential for significant improvement beyond obvious solutions.