some of the wrong practices in VAS in developing nations and India and what will be the implications and possible solutions to protect the consumer interest.

1. Unethical VAS
Wrong practices ,Implications & right measures

2. VAS Companies are Stealing money from consumer Pocket
stealing money from
consumer pocket
The consumers is helpless
Customer services of Telecom
Operators
&
TRAI inefficient to plug these GAPS.
Instead of Protecting consumers
and interests the Managers are
Protecting Revenues

3. Back end Manipulation of What are these Wrong practices ???
Numbers and balance
deduction from consumer
recharge amount.
Micro charging,
Step pricing and Charging,
Low Exit options,
Enabling services from back end
Indian consumers are forced to
take subscription based services
( Almost all of such services)

4. Multiple reasons
Why this is happening ???
Low Revenue shares to VAS
companies by Operators.
Virtually no promotional
budgets with VAS companies to
establish brands and services.
Plenty of services and limited
promotional Channels
Promotions Controlled by
Telecom operators
Ignoring the wrong practices by
VAS companies

5. Who is getting Affected ???
End Consumers

6. Do not eat their hard earned bread

7. Consumers will stop using the
services due to these unethical
practices.
Wrongful deduction of Wallpapers
download will force them to exit of
out the GPRS /3G services on
phone.
Others will stop keeping balance on
Phone. They will recharge only
when necessary.
Implication
Consumers are Forced to EXIT out of VAS

8. High Churn
You can’t keep the
EXIT Door Closed for
Consumers.
They will churn and
churn faster from the
service and later the
network

9. Everyone’s revenues will Jump down Drastically
But that shouldn’t be the immediate concern
The concern is to protect the consumer interest

10. Revenues will Rise as well, but will take time
You will have to
Take The Right
Steps

11. Revenues will fall and
then Rise steeply once
the faith of the
consumers is restored.

12. Build Faith and Trust
Build Faith

13. Value VAS Companies as Partners, Telecom Operators
need to take care of partner as well
Right Revenue Shares to the
partner will solve 80% of
the problems
Will help VAS companies to
establish their brand and
services independently of
Operators

14. VAS Companies leverage Telecom Operator reach
to consumers
VAS Companies Pay for the
reach but don’t get paid for
Innovation, value additions,
Marketing, Brand building
and other important tools of
success.
Distribution/Reach for any
service cannot be treated so
costly.

15. VAS Companies should also
get more ethical and stop
putting load on revenue
giving consumers.
Stop Wrong practices
Win consumer back with
Innovation and Service
measures.

16. Together everyone can create a happy
customer experience

17. All this will
attract
consumer
back on VAS
services

18. https://www.facebook.com/groups/VASContent/
Chandan Mishra
Wireless Telecom professional
New Delhi - India
http://in.linkedin.com/in/chandanmishra
mishrachandank@hotmail.com
Let’s connect
Your thoughts are welcome

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