PARNAM KISAN SERVICES PRIVATE LTD. is an agribusiness venture headquartered in New Delhi with offices in India, UK, US, Spain, Russia, and Uzbekistan. Its mandate is to provide financial and value-added services focused on food and agriculture to support reforms and changes in the farm sector. Leveraging its understanding of Indian agriculture and expert advisors, it aims to serve as a reliable partner for farmers and financial institutions by providing holistic services to agriculture.

2. We wish to introduce you our company popularly known as
PARNAM KISAN SERVICES PRIVATE LTD.,
an agripreneurial venture, having its head quarters at New Delhi
and satellite offices in several other cities of India, UK, US, Spain
Russia, Uzbekistan, Denmark.
PARNAM KISAN’s mandate is to provide effective services and
solutions in financial transactions, value-adding services especially
focusing on the food and agri business which would go a long way
to bring about sustained reforms and changes in the farm sector..
With our unique advantage of grassroot understanding of the
agricultural sector of our country, and with the experienced expertise
of our panel of advisors we wish to act as a reliable pillar for both,
the farmer as well as the
financial institutions and provide holistic services to the agricultural sector.

4. Financial System
Banks / FI’s
RBI
MILKFED
Unions
Societies
MILK FARMERS
MilkSupply
CC / WC limits
Cash (Collection & Disbursement)
Physical Register
No Database
Only cash
Cash

5. 10 -100$
100$+
Top market
debit/credit
online
mass markets require low cost solutions
<20%
10$ -
<40%
Mass market
no cards
On/off-line
40%
Micro-
market
off-line
SegmentVolumeAmount
40.000 POS
360.000 POS
1,6 million POS
Acceptance
A model market of 80 million citizens

6. XYX-Co is should be secure multi-purpose IT platform for the
direct provision of consumer based services.
Services could cover different spheres of consumer life:
financial (credit, debit, savings, payment ect.)
insurance (medical, life, crop, business)
social (pensions, subsidies, e-vouchers)
administrative (personal ID, e-signature, voting)
Provision should be done by the service provider or through
agents and intermediary networks.
Using guaranteed value on the card, XYZ-Co should provides
low cost card to card services via a terminal or internet.

7. Requirements:
• Change in payments process
• Training and familiarization of staff to
use the terminal and maintain the same.
• Educating the individual about the new
payment process.
• Transaction security and if PIN is issued
maintenance and authority to use the
PIN

8. Proposed Solution:
SocietySociety
MilkMilk
SupplySupply
ParnamParnam KisanKisan’’ss SmartSmart
Chips SolutionChips Solution
Offline/OnlineOffline/Online
terminalterminal
Data upload toData upload to
ParnamParnam KisanKisan’’ss
serverserver
Payment file processedPayment file processed
by Bankby Bank
Direct credit intoDirect credit into
MilkmanMilkman’’ s banks bank
accountaccount
MilkmanMilkman
MilkMilk
procurementprocurement
RBIRBI
Reserve Bank
of India
Reserve BankReserve Bank
of Indiaof India
Any BankAny BankAny Bank
HDCCF
Bodies / centers of
Parnam Kisan Centers
HDCCFMILKFED
Bodies / centers ofBodies / centers of
ParnamParnam KisanKisan CentersCenters

9. Benefits
• Will eliminate cash handling over a period of time
• High flexibility and ease of use
• Security benefits by not handling Cash
• Lower costs and higher productivity by reducing
cash handling
• Easy access to funds to the farmers

10. Concept
500
100
400
deposit fundsdeposit fundsobtain fundsobtain funds
settlementsettlement
purchasepurchase
IssuerIssuer AcquirerAcquirer
client cardclient card merchant cardmerchant card
merchant account
transferred funds
client account
preauthorized funds
preauthorized funds

11. Microfinance Challenges:
INFRASTRUCTURE >>> bank access for poor clients in rural
& suburban areas is difficult as a result of missing branches
HIGHER COST >>> the cost in relation to value of micro-
loans & deposits is very high
WORKING HOURS >>> poor usually work longer hours,
have no time for the branch visits during the day
HIGHER RISK >>> poor people don’t have fixed assets, their
collaterals are the results of future work
EDUCATION >>> unbanked clients are banking illiterates
and require education before purchase services
TECHNOLOGY>>> inefficient non standardized manual
provision of services

12. Solution:
Direct secure customer access everywhere via
intermediaries (agents) infrastructure
Lowest cost of operation through off-line card to
card services (no variable cost)
Local merchants as sales agents with services
available at extended hours
Possibility to control dedicated fund usage
Sharing IT infrastructure and automation of
services/processes enabling scalability
Efficiency of infrastructure through services
extendibility (credit/savings/insurance, etc.)

13. Micro-Payment
Merchant acc.
payment
payment
Client account
obtain loan
Micro-loan
issuer recipientagent
Micro-loan
purchase
purchase

14. Micro-Loan
Micro-loan
Client account
obtain loan
Micro-loan
issuer recipientagent
Micro-loan Micro-loan
repayment
Micro-loan Micro-loan

15. Micro-Savings
Client account
savings
contracting
contract
issuer depositoragent
contract contract
depositing
deposit savings

16. Insurance
premium
contracting
contract
insurer recipientagent
contract contract
payment
premium premium

17. Conclusion
World is still cash dominated market
Real cash substitution could be only
driven by off-line card technology
Domestic payment card should:
be a medium which can be accepted
everywhere similar to a legal tender
provide cost of transaction always
cheaper than other means of payment
own visible value on the card
allow value transfer to other persons
be protected against any fraud and
counterfeiting

18. 18