Beam Telecom was looking to replace its existing distributed box based solution. The solution was not scalable and required a separate system to manage customer care, billing and collections. Month end billing was very complex, as huge efforts had to go in consolidating information from various systems for generating the bills. In addition, support from the existing vendor was a concern. Hence, Beam Telecom wanted to replace the system with a centralized solution which can handle packaging, billing, collections, customer care & self care. After detailed evaluation, SURE! A Magnaquest Product was finalized for its experience in handling the requirements of emerging operators, centralised architecture and ability to handle post paid and prepaid billing along with customer care.

1. As used in this document, SURE! is a Magnaquest Product. Please visit www.experiencesure.com for a detailed description of the end to end
Subscription Lifecycle Management suite. Please visit www.magnaquest .com for a detailed corporate profile.
About the Client
Beam Telecom is a leading cable Internet
provider in Andhra Pradesh, India with
highly diversified product offering, in-
cluding, Home Users, SMEs, Corporates
and also provides customised Internet &
Networking Solutions. Beam Telecom of-
fers internet services through Bi-Fi (Beam
Internet on Fiber), a solution designed
around Fiber Optics. Beam’s BiFi Fiber
Grid is a fully managed 7000 Km Optical
Ring designed to deliver High Speed and
Reliable connectivity. It plans to become
a triple play service provider by launching
Pay TV and VoIP
The Challenges
n Management Of Distributed IT Operations
n Scalable to support Growing Subscriber Base
n Standalone CRM & Converged Billing
n Functional Support for Customer Acquisition
n Quick Introduction of Plans that enables Competitor
Differentiation
n End to End Monitoring and Tracking for meeting
Customer SLA
n Dunning to Track Defaulters
n Accurate Bill Generation
n Management of Disparate Systems
n Device Management / Inventory Management
Abstract
Beam Telecom was looking to replace its existing distributed box based solution. The solution was
not scalable and required a separate system to manage customer care, billing and collections. Month
end billing was very complex, as huge efforts had to go in consolidating information from various
systems for generating the bills. In addition, support from the existing vendor was a concern. Hence,
Beam Telecom wanted to replace the system with a centralised solution which can handle packaging,
billing, collections, customer care & self care. After detailed evaluation, SURE! A Magnaquest Product
was finalised for its experience in handling the requirements of emerging operators, centralised
architecture and ability to handle post paid and prepaid billing along with customer care.
The Solution
A dedicated project team was formed comprising of experienced professionals from Magnaquest and
Beam Telecom to discuss the business rules and billing requirements. A detailed deployment plan
was chalked out with clearly identified schedule, roles and responsibilities for both Magnaquest and
Beam Telecom project teams and required infrastructure was set up for deploying the Magnaquest
Billing and CRM solution.
Magnaquest replaced the existing solution and enabled Beam Telecom in managing its operations
centrally. Now, Beam Telecom can define diverse service plans with time-based and volume-based
rate plans in centrally located servers and market them to the subscribers spread across different
regions. Now, they can even define multi-layered taxes, which include state tax and local tax
definitions.
A Centralized Solution for Triple Play Operations

2. Service innovation
n Value-added services like
Bandwidth on Demand for
providing high bandwidth
access in short intervals are
possible.
n Rate plans with peak, off-
peak, time and volume
based rating.
Franchisee/ Reseller
Management
n Order booking
n Credit limit enforcement
without PINs
Customer Care
automation
n 360o
view of Subscriber
information to the CSR,
which gives instant access to
the Package subscribed, CPE
owned, Invoice & Payment
history, Usage statistics,
Tickets, Enquiries made by
subscriber.
n Ticket prioritisation and
escalations for immediate
& effective resolution of
subscriber complaints
Subscriber delight
n Online service Ordering
n Online Payments available
n Online Discounts
n Regular Intimation on new
offers
n Less Activation Time
Value Proposition
n Unified Solution with
Centralized Monitoring
n Improved Service Activation
Turn Around
n Improved Revenue Assurance
n Better Customer Marketing
with Targeted Messaging
n Effective and Faster
Customer Service
Business Benefits
Features of the Solution
Operator / User 3600
View
n Packages Opted
n Payment History
n Invoices Due and Associated
Payments
n Complaints History and
Monitoring
n Service Enquiries
n Usage Meter (Unbilled
Usage)
End User Self Care
n Online Payments
n Usage Statistics
n Change in Password
n Changes in Plans
n Register Complaints
Messaging to Subscribers
n Activation Alerts
n Payment Remainders
n Promotions
n Password on Registration
n Change in Package
n Discount Offers as Browser
Notifications / SMS
n Intimation on Reconnection/
Disconnection
n Customer Compliant / Ticket
Registration through email
Return On Investment
While saving on operational expenditure, Beam Telecom is generating
more revenues by introducing innovative service offering, easy payment
methods, payment reminders, defaulter follow up, and plugging
revenue leakages in service usage. The productivity has increased as the
operations have become easier and simpler.

3. This publication contains general information only and is based on the experiences and research of SURE! practitioners. SURE! is not, by means of this publication,
rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor
should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you
should consult a qualified professional advisor. SURE!, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this
publication.
Copyright © 2013 SURE! A Magnaquest Product. All rights reserved.
Generic Functional Architecture Diagram for Converged Billing
Going Forward
n Field Force Automation: Empower field staff with hand held
devices to do remote transactions, like installations, collections
at subscriber premise.
n Contact Centre: Planning to launch integrated voice recognition
solution to improve customer care productivity and better
customer service
n Auto Alarm on network breakdown
n Prepaid cards for its future wireless service

4. Global Footprint
Malaysia
Magnaquest Solutions Sdn Bhd (566396-A)
mqmalaysia@magnaquest.com | +60 3 8318 2964
Magnaquest Technologies Limited
Plot No.1523 & 1524, Road No.12,
Banjara Hills, Hyderabad 500 034
Tel : +91 40 23320220 / 23320975
Fax : +91 40 23370037
mqindia@magnaquest.com
USA
Magnaquest Solutions Inc.
mqusa@magnaquest.com | +1 480 706 3444