This document discusses an app called One Call that aims to help users easily find and book local services. It allows both users and service providers to register on its platform. For users, the app provides a convenient way to search for and contact nearby electricians, plumbers, gardeners and other service professionals. For service providers, it helps them market their business and get more customers. The document discusses One Call's mission and analyzes its strengths, weaknesses, opportunities and threats. It also outlines target customer segments and how the app could provide value to both customers and collaborating service providers.

3. Managing daily household has
become a cumbersome job for
someone who is doing all the
work single-handedly. Running
for the electrician , calling
plumber numerous times ,
looking for a gardener , scrap
collector , masseuse and other
take a lot of time and
becomes very inconvenient.
The app committed to providing
quick and reliable service at
your doorstep.
The app aims at bridging the gap
between users and business by
helping users find relevant
providers of products and
services quickly, while helping
business listed in “One Call”
database to market their
offerings.

4. SITUATIONAL ANALYSIS

5. COMPANYOVERVIEW
ONE CALL’s Mission:
To provide fast, free, reliable
and comprehensive
information to our users and
connect buyers to sellers.

7. Weakness
Services not
present in all
countries
Lower penetration
in rural areas with
same efficiency
Strengths
Business owners can list
their businesses on the
database for free.
 Provides fast and reliable
response and details
 Possesses a well-built
network of businesses
One Call has location based
service for mobile internet
users

8. Threats
Some businesses
can provide false
identity by
disguising
Improved network
by the competitors
Newly Emerging
competitive local
search machines
Opportunities
 To collaborate with more
companies or service
providers
To provide more precise
information by filtering
requirements
Increase presence in
more cities

10. Any Housemaker
Working Women
Housewives

12. To help users avail services within minutes
conveniently.
Hassle-free bookings without the need to call
repeatedly
To enhance user experience.
Multiple platform service on a large scale
To help listed businesses market their offerings
effectively and the right customer on time.
To maximize visibility of service providers.

14.  Any house maker can use it. No age restraint as it is easy to
use and does not require any special knowledge to operate
 It can be used by both working and non-working women
 It will be useful mainly for the people leaving in urban areas
as the rural areas do not have specific service
providers,access to mobile internet and they lack the
knowledge to use technology
 The service providers can use this app for better customer
engagement with a pragmatic approach.It will be highly
useful for the local service providers since they shall be
assigned with more work and hence get a chance to earn
money by rendering their services
CUSTOMERS
TARGET MARKET

15. COLLABORATORS

16. COMPANY
COMPETITORS
The app is more of an aggregator, there is such no specified company that shall be
responsible for the efficient rendering of goods and services. Instead there shall be
many workers and shops that shall be responsible for it
Justdial is the biggest competitor

17. VALUE PROPOSITION
CUSTOMERVALUES

18. COLLABORATORSVALUES

20. SERVICES

22. PRICE

23. REFERRAL
CODES
INCENTIVES

24. COMMUNICATION
SOCIAL MEDIA
ADVERTISEMENTS
POSTERS

25. DISTRIBUTION

27. Small/medium enterprise
register with ONE Call
At your service verifies
the information provided
and put it up
SMEs are offered prime
services, sponsored
results for added fee
Customers ask for
information and
suggestions using app
Customers receive
results in close proximity
by auto detection of their
location by GPS(with
sponsored results
getting priority
Both the user and the
provider based on their
availability and their
contact details are
shared. User can track
the vendor also

29. DISCLAIMER
This presentation is created by Sai Varun, I.I.T Roorkee during a
Marketing Management internship under Professor. Sameer
Mathur, I.I.M Lucknow.