Slides share by Mr. Koh Eng Kiong @ IDC enterprise Mobility in KL

1. Enterprise Applications, Ready for
the Mobile Wave?
Koh Eng Kiong
Regional Director, ASEAN
Eng.kiong.koh@compuware.com

2. Predictions …

3. To – Amazing Facts…

4. Latest Facts…

5. Business Expectations Are High
“We want a tablet app that engages customers, and gets five
stars on the App Store, and it’s in your hands how we get there.”
Tracey Weber, managing director, Internet & mobile banking, Citibank
“I don’t even bother downloading
apps with less than 4 stars. ”
Bill S., iPhone and iPad user

6. End-Users’ Mobile Experience Expectations Are Often Not Met
More than 60% of mobile users had a problem in the past year when accessing a
website on their phone

7. Reality Check – Increasing Diversity & Complexity
3rd Part Services
Increasingly Diverse Mobile Browsers
Increasingly Diverse Mobile Platforms
The Application Delivery Chain
Data Center Cloud: Private and Public Users
Diverse Browsers &
Diverse Platform & Architectures Devices
Customers
C/C++
Employees

8. Users’ Expectations Are High – No Matter What
Device/Browser
Percentage Of End-Users Which Expect A Website To Load In 5
Seconds Or Less
100%
90%
80%
70%
60%
50%
89% 83%
40%
30% 59%
20%
10% Survey date = 2012 Survey date = 2011 Survey date = 2009
0%
Tablet Smartphone PC
Source: Compuware APM

9. Top 5 Tips
9

10. 1. Every User Counts
10

11. Tip #1:
End User’s Perspective for ALL user visits from any device
Where do my users come from?

12. Tip #1:
End User’s Perspective for ALL user visits from any device

13. Tip #1:
End User’s Perspective for ALL user visits from any device
Are users Satisfied,
Tolerating or Frustrated
What are the doing? Are they satisfied?

14. 2. Be prepared for Success
14

15. Make Sure You Are Prepared For Success
Your Service Should Perform As Expected During Peak Traffic Conditions

16. Tip #2: Be Prepared for success
Test from the end user perspective

17. Tip #2: Be Prepared for success
Test from the end user perspective

18. Tip #2: Be Prepared for success
Test from the end user perspective
External
Enterprise
Frontend
Server
App Server
End MQ
User Browser Mainframe
Third Party External
Native
App
External
18

19. 3. Ensure End-Users Can Access Your
Mobile Service 24/7
19

20. Ensure End-Users Can Access Your Service 24/7

21. 4. Embrace a “One Web” Application
Performance Management Approach
21

22. Embrace A “One Web” Application Performance
Management Approach
• Mobile websites and applications often share backend infrastructure and
services with existing web apps
iPad & Safari
iPhone & Safari iPhone App
Windows 7 & Chrome

23. 5. Benchmark Performance
23

25. Make Sure Your Site’s Performance Compares
Favorably To The Competitions’
Response Response
Time Availability Time Availability
www.affinbank.com.my 9.958 95.00% www.maybank2u.com.my 4.900 97.50%
www.aia.com.my 25.660 80.00% www.mlsg.metlife.com 19.326 90.00%
www.alliancebank.com.my 12.291 95.00% www.msig.com.my 7.747 95.00%
www.ambankgroup.com 12.525 97.50% www.muamalat.com.my 8.025 77.50%
www.celcom.com.my 12.976 87.50% www.mybsn.com.my 23.964 82.50%
www.cimbbank.com.my 9.498 87.50% www.nst.com.my 11.293 87.50%
www.digi.com.my 28.435 77.50% www.oskgroup.com 5.080 97.50%
www.eastspringinvestments.com.my 19.820 95.00% www.qbe.com.my 12.974 90.00%
www.greateasternlife.com 20.595 97.50% www.rhb.com.my 8.591 90.00%
www.hdbsib.com 9.900 100.00% www.sinchew.com.my 28.142 76.31%
www.hlb.com.my 9.625 100.00% www.smebank.com.my 16.514 77.50%
www.hsbc.com.my 18.092 75.00% www.time.com.my 11.200 97.44%
www.jaring.net.my 17.759 82.50% www.tm.com.my 17.242 85.00%
www.kfh.com.my 16.133 95.00% www.uniasiageneral.com.my 5.914 84.21%
www.kurnia.com 13.065 90.00%
www.maxis.com.my 21.698 90.00%

26. Summary
• Adopt your end-users' point of view
• Know your end-users
• Make sure you are prepared for
success
• Ensure end-users can access your
mobile service 24/7
• Make sure your mobile site’s
performance compares favorably to
the competitions’
• Embrace a “One Web” application
performance management approach

27. Thank you!
Visit our booth for the demo session
22