How Quality Content influences your marketing and create a consistent sales funnel and opportunities. Some B2B stats which will help you build your marketing strategy and content strategy. Content Marketing is integral part of B2B Business. Need to know how to grow and reach potential customers, connect with me.

1. A few B2B Stats
you must know

2. When you ask, it works.
91% of customer say they’d
give referrals; Yet only 11%
of salespeople ask for
referrals.
Start asking. People are more than willing to help

3. Win More
& Big Deals
Deal win rate exceeds 50% for two-
thirds of companies with a set & well
documented sales process and poor
sales management processes typically
results in a 17% increase in sales.

4. Roughly 83% of the
time you won’t even
meet the customer
and 71% of time you
won’t even talk to
them.
By the time, a
customer may call you
he has already made
his mind for possible
vendors
The modern B2B Buyer has its own Consideration loop,
and it doesn’t depend upon your sales team.

5. Average number of searches on
Google before engagement begins
Questions?
Who is doing these Searches ?
Not the GM or the VP
Definitely not the CEO or the CXO
Then Who?

6. Close to half of B2B
buyers are
millennials, nearly
double the number
from 2012.
I am not your
Target customer
We Are.
(Product Managers)

7. Content shared by
employee
advocates receive
over eight times
more
engagement than
content shared by
brands.

8. Word of mouth is the most powerful
influencer in purchasing decision,
beating other channels like a
company’s website and interaction
with the vendor.

9. of decision making
happens without
having to engage
with salesperson
70%
of people want to
talk to a sales
person about the
product
29%
of B2B buyers
admit to conducting
online research for
buying decision
94%
buyers admitted
they would prefer to
buy from sales
person who doesn’t
apply pressure
57%
How B2B sales happens

10. Why Digital content is important ?
of buyers select a vendor
who provided them with
ample content to help
navigate through each
stage of the buying
process
of buyers viewed at least 5
pieces of content from the
winning vendor
of customers feel more
positive about a
brand after consuming
content from it
95% 82% 68%
Very Important that sales person or practice heads keep on generating & sharing
content. Even when he is not writing it

11. That B2B buyers find 3 pieces of
content about your firm for each
piece of content your organization
has created. And what’s more, they
put huge trust in that information.
Decision makers are much more
responsive towards sales reps
when they include case studies,
industry articles and white
papers in their sales outreach.

12. The possibility of winning
a deal goes up when you
produce digital content.
62% of the B2B buyers
said they can make
their purchase
Selection decision
solely based on Digital
content.

13. Write long Articles
In the marketing industry,
the top-performing
articles are over 5,700
words in length. Articles
that are >3,000 words get
3x more traffic, 4x more
shares, and 3.5x more
backlinks than shorter
articles. (SEMrush, 2019)

14. Content
Marketing
Content marketing is a
strategic marketing approach
focused on creating and
distributing valuable,
relevant, and
consistent content to attract
and retain a clearly defined
audience — and, ultimately,
to drive profitable customer
action.

15. Content is Conversation opener
without any of the participants
feeling awkward about it

16. Drive more
content
towards more
conversion
openers

17. Thank You
Chandan Mishra
+919582176241