FINDING THE REASONS FOR  DECREASE IN WATEEN’S SALES
<ul><li>GROUP MEMBERS </li></ul><ul><li>M.ASIM   083161 </li></ul><ul><li>UMAIR AHMED   061253 </li></ul><ul><li>ABID HUSS...
 
 
MR. KASHIF  MANAGER OF WATEEN
 
INTRODUCTION
<ul><li>  The company   </li></ul><ul><ul><li>  It is a brand of very familiar ABU DABI Group which has good image in the ...
<ul><li>WIMAX  </li></ul><ul><ul><li>Wateen Telecom is the first company in the world to roll-out a WiMAX network at a cou...
<ul><li>Mission: </li></ul><ul><li>To provide affordable communication services that meets and exceeds customers' requirem...
<ul><li>Vision: </li></ul><ul><li>To introduce Wateen Telecom in the European and North American markets and provide the l...
<ul><li>PROBLEM DEFINITION  </li></ul><ul><li>Broad statement  </li></ul><ul><li>DECREASE IN WATEEN’S SALES   </li></ul>Du...
<ul><li>Objectives of Research: </li></ul><ul><li>To study the existing sales strategies of WATEEN. </li></ul><ul><li>To i...
<ul><li>Research Methodology   </li></ul>
<ul><li>Specific: </li></ul><ul><li>The researcher specific study is to find the reasons for decrease in wateen’s sales. <...
<ul><li>Target Population: </li></ul><ul><li>The target population is the users of Internet who frequently use the interne...
<ul><li>Data collection Instruments: </li></ul><ul><li>Data collection instruments would include questionnaire copy enclos...
<ul><li>S  Strength </li></ul><ul><li>W  Weakness </li></ul><ul><li>O  Opportunities </li></ul><ul><li>T  Threats </li></ul>
<ul><li>Strength: </li></ul><ul><li>Company Image: </li></ul><ul><li>Quality Conscious: </li></ul><ul><li>Good Relation wi...
<ul><li>Weakness: </li></ul><ul><li>Weak Distribution: They lack behind in targeting the rural areas and just concentratin...
<ul><li>Opportunities: </li></ul><ul><li>Increase Population: </li></ul><ul><li>Changing social trend: </li></ul><ul><li>E...
<ul><li>Threats: </li></ul><ul><li>Government Regulation:   They face problem if government employ taxes on them which for...
<ul><li>Limitations </li></ul><ul><li>Secondary Data: </li></ul><ul><li>The data available is outdated, not in detail, ina...
<ul><li>RESEARCH FINDINGS </li></ul>
<ul><li>Which internet service you use? </li></ul><ul><li>PTCL </li></ul><ul><li>Cyber net </li></ul><ul><li>LinkDotNet </...
 
<ul><li>Which type of internet service you use? </li></ul><ul><li>Dial up </li></ul><ul><li>DSL </li></ul><ul><li>WiMAX </...
 
<ul><li>Which DSL speed you use? </li></ul><ul><li>64 KBPS </li></ul><ul><li>128 KBPS </li></ul><ul><li>256 KBPS </li></ul...
 
<ul><li>How often do you use Internet? </li></ul><ul><li>Daily </li></ul><ul><li>Weekly </li></ul><ul><li>Occasionally </l...
 
<ul><li>How many hours you use Internet? </li></ul><ul><li>Hours </li></ul><ul><li>Daily  1  2  3  4  5 other  </li></ul>
 
<ul><li>If weekly  10 15 20 30 other </li></ul>
 
<ul><li>What is your family income? </li></ul><ul><li>Less than 15000 </li></ul><ul><li>15000-20000 </li></ul><ul><li>2000...
 
<ul><li>What are your monthly average expenses on internet? </li></ul><ul><li>500 </li></ul><ul><li>800 </li></ul><ul><li>...
 
<ul><li>Why do you prefer your internet connection? </li></ul><ul><li>Due to speed </li></ul><ul><li>Due to connectivity <...
 
<ul><li>Using internet what are the things you looking for please rate them </li></ul><ul><li>1 --- 5? </li></ul><ul><li>C...
 
<ul><li>Price  1  2  3  4  5  </li></ul>
 
<ul><li>Speed  1  2  3  4  5  </li></ul>
 
<ul><li>Quality 1  2  3  4  5 </li></ul>
 
<ul><li>If you get better service, at the same price would you switch your current connection? </li></ul>YES NO
 
<ul><li>If yes then on which basis you want to switch your connection? </li></ul><ul><li>price </li></ul><ul><li>connectiv...
 
<ul><li>CONCLUSION </li></ul>
<ul><li>Wateen still behaves as a monopoly so it has to change its attitude.    Wateen needs to invest in infrastructure ...
<ul><li>RECOMMENDATIONS  </li></ul>
<ul><li>They should provide connection with proper device which have no problem of disconnectivity.  </li></ul><ul><li>The...
<ul><li>Wateen needs innovative service offerings — currently it doesn’t even offer bundles or server which provides enter...
 
 
 
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watten reserach why its sale decline

  1. 2. FINDING THE REASONS FOR DECREASE IN WATEEN’S SALES
  2. 3. <ul><li>GROUP MEMBERS </li></ul><ul><li>M.ASIM 083161 </li></ul><ul><li>UMAIR AHMED 061253 </li></ul><ul><li>ABID HUSSAIN 083111 </li></ul><ul><li>WAHAB YUNUS 083115 </li></ul>
  3. 6. MR. KASHIF MANAGER OF WATEEN
  4. 8. INTRODUCTION
  5. 9. <ul><li> The company </li></ul><ul><ul><li> It is a brand of very familiar ABU DABI Group which has good image in the Pakistan market and also have a big share in the broad band services. </li></ul></ul><ul><ul><li> ABOUT WATEEN </li></ul></ul><ul><ul><li>Wateen Telecom is the Abu Dhabi Group's latest venture in Pakistan. After the successful launch of Warid Telecom in Pakistan, which has a subscriber base of over 10 million customers in 145 cities. </li></ul></ul>
  6. 10. <ul><li>WIMAX </li></ul><ul><ul><li>Wateen Telecom is the first company in the world to roll-out a WiMAX network at a country-wide scale. WiMAX is a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to wired broadband like cable and DSL. </li></ul></ul>
  7. 11. <ul><li>Mission: </li></ul><ul><li>To provide affordable communication services that meets and exceeds customers' requirements </li></ul><ul><li>To deliver high-quality, flexible and innovative solutions that are cost effective and conducive </li></ul><ul><li>To provide complete customer satisfaction on time, every time </li></ul>
  8. 12. <ul><li>Vision: </li></ul><ul><li>To introduce Wateen Telecom in the European and North American markets and provide the leading telecommunications international voice services through a world-class cutting-edge network to deliver a broad range of reliable, affordable and quality customer-centric services. </li></ul>
  9. 13. <ul><li>PROBLEM DEFINITION </li></ul><ul><li>Broad statement </li></ul><ul><li>DECREASE IN WATEEN’S SALES </li></ul>Due to speed Due to Quality Due to price Due to connectivity Components
  10. 14. <ul><li>Objectives of Research: </li></ul><ul><li>To study the existing sales strategies of WATEEN. </li></ul><ul><li>To identify the factors affecting sales of WATEEN. </li></ul><ul><li>To suggest the ways through which the sales can be increased. </li></ul><ul><li>To find the insight of the customers. </li></ul><ul><li>To determine overall customer satisfaction level of Wateen </li></ul><ul><li>To determine their reason for switching to WiMAX  How satisfied are the customers with different features of Wateen WiMAX such as speed, connectivity, price and customer service </li></ul>
  11. 15. <ul><li>Research Methodology </li></ul>
  12. 16. <ul><li>Specific: </li></ul><ul><li>The researcher specific study is to find the reasons for decrease in wateen’s sales. </li></ul><ul><li>Nature of study: </li></ul><ul><li>The nature of this research is descriptive. </li></ul><ul><li>Source of data: </li></ul><ul><li>The data will be collected from both primary and secondary sources. The secondary sources will be review of literature, case studies and articles. The primary sources will be face to face interviews with walk in customers and by distributing questionnaire. </li></ul>
  13. 17. <ul><li>Target Population: </li></ul><ul><li>The target population is the users of Internet who frequently use the internet service which include Dial up, DSL and WIMAX etc </li></ul><ul><li>Sample size: </li></ul><ul><li>The researcher has selected sample size of 80 users. </li></ul><ul><li>Sampling procedure: </li></ul><ul><li>The sampling procedure that will be used is random sampling under the head of probability sampling. </li></ul>
  14. 18. <ul><li>Data collection Instruments: </li></ul><ul><li>Data collection instruments would include questionnaire copy enclosed in Appendix , face to face interviews with users and other secondary instruments. </li></ul>
  15. 19. <ul><li>S Strength </li></ul><ul><li>W Weakness </li></ul><ul><li>O Opportunities </li></ul><ul><li>T Threats </li></ul>
  16. 20. <ul><li>Strength: </li></ul><ul><li>Company Image: </li></ul><ul><li>Quality Conscious: </li></ul><ul><li>Good Relation with Govt </li></ul><ul><li>Large No. of diversity businesses: </li></ul><ul><li>Sponsorships: </li></ul><ul><li>Effective advertisement campaigns </li></ul><ul><li>Qualified employees </li></ul><ul><li>Advance Technology used </li></ul><ul><li>Changing lifestyle </li></ul>
  17. 21. <ul><li>Weakness: </li></ul><ul><li>Weak Distribution: They lack behind in targeting the rural areas and just concentrating in the urban areas </li></ul><ul><li>Due to high rate of taxes our price are higher </li></ul><ul><li>Lots of competitors in the market. </li></ul><ul><li>High cost of production </li></ul>
  18. 22. <ul><li>Opportunities: </li></ul><ul><li>Increase Population: </li></ul><ul><li>Changing social trend: </li></ul><ul><li>Expansion of distribution net work </li></ul><ul><li>Introduction of new products </li></ul><ul><li>Capturing of rural areas </li></ul>
  19. 23. <ul><li>Threats: </li></ul><ul><li>Government Regulation: They face problem if government employ taxes on them which force them to raise the price of their product. </li></ul><ul><li>Competitors </li></ul><ul><li>Less awareness of the product </li></ul>
  20. 24. <ul><li>Limitations </li></ul><ul><li>Secondary Data: </li></ul><ul><li>The data available is outdated, not in detail, inaccurate and was very less. </li></ul><ul><li>Primary Data: </li></ul><ul><li>some difficulties were faced while collecting data both from users and researchers respective like less time, refusal in response and biasness </li></ul>
  21. 25. <ul><li>RESEARCH FINDINGS </li></ul>
  22. 26. <ul><li>Which internet service you use? </li></ul><ul><li>PTCL </li></ul><ul><li>Cyber net </li></ul><ul><li>LinkDotNet </li></ul><ul><li>World Call </li></ul><ul><li>Other </li></ul>
  23. 28. <ul><li>Which type of internet service you use? </li></ul><ul><li>Dial up </li></ul><ul><li>DSL </li></ul><ul><li>WiMAX </li></ul><ul><li>No service </li></ul>
  24. 30. <ul><li>Which DSL speed you use? </li></ul><ul><li>64 KBPS </li></ul><ul><li>128 KBPS </li></ul><ul><li>256 KBPS </li></ul><ul><li>512 KBPS </li></ul><ul><li>Other </li></ul>
  25. 32. <ul><li>How often do you use Internet? </li></ul><ul><li>Daily </li></ul><ul><li>Weekly </li></ul><ul><li>Occasionally </li></ul><ul><li>Other </li></ul>
  26. 34. <ul><li>How many hours you use Internet? </li></ul><ul><li>Hours </li></ul><ul><li>Daily 1 2 3 4 5 other </li></ul>
  27. 36. <ul><li>If weekly 10 15 20 30 other </li></ul>
  28. 38. <ul><li>What is your family income? </li></ul><ul><li>Less than 15000 </li></ul><ul><li>15000-20000 </li></ul><ul><li>20000-30000 </li></ul><ul><li>30000-above </li></ul>
  29. 40. <ul><li>What are your monthly average expenses on internet? </li></ul><ul><li>500 </li></ul><ul><li>800 </li></ul><ul><li>1200 </li></ul><ul><li>other </li></ul>
  30. 42. <ul><li>Why do you prefer your internet connection? </li></ul><ul><li>Due to speed </li></ul><ul><li>Due to connectivity </li></ul><ul><li>Due to price </li></ul><ul><li>Other </li></ul>
  31. 44. <ul><li>Using internet what are the things you looking for please rate them </li></ul><ul><li>1 --- 5? </li></ul><ul><li>Connectivity 1 2 3 4 5 </li></ul>
  32. 46. <ul><li>Price 1 2 3 4 5 </li></ul>
  33. 48. <ul><li>Speed 1 2 3 4 5 </li></ul>
  34. 50. <ul><li>Quality 1 2 3 4 5 </li></ul>
  35. 52. <ul><li>If you get better service, at the same price would you switch your current connection? </li></ul>YES NO
  36. 54. <ul><li>If yes then on which basis you want to switch your connection? </li></ul><ul><li>price </li></ul><ul><li>connectivity </li></ul><ul><li>speed </li></ul><ul><li>other </li></ul>
  37. 56. <ul><li>CONCLUSION </li></ul>
  38. 57. <ul><li>Wateen still behaves as a monopoly so it has to change its attitude.  Wateen needs to invest in infrastructure (more routers etc) to solve connectivity problems.  Needs to train its customer service representatives.  At a minimum, avoiding billing errors and providing competent and courteous service to its customers is essential if Wateen wants to show that it is transforming itself to a competitive company which cares for its customers. </li></ul>
  39. 58. <ul><li>RECOMMENDATIONS </li></ul>
  40. 59. <ul><li>They should provide connection with proper device which have no problem of disconnectivity. </li></ul><ul><li>They should continually remain in touch with customers. </li></ul><ul><li>They should set the price keeping in view the income level of their customers. </li></ul><ul><li>They should provide different packages for different users like for students on discount rates. </li></ul><ul><li>They should provide more speed as much possible because almost 50% customers want to change their connection to get better speed. </li></ul>
  41. 60. <ul><li>Wateen needs innovative service offerings — currently it doesn’t even offer bundles or server which provides entertainment channels. </li></ul><ul><li>As Wateen is using Warid towers so due to load of cellular services the the signals of Wateen got weak. So they need to separate there towers so improve there performance. </li></ul><ul><li>The router provided by Wateen should be of good quality, or more than one router should be given by them so the signal problem should be resolved. </li></ul><ul><li>People are not satisfied with the call centers and the customer service. The response from call centres should be positive and valid which results in satisfied customers. For its success Wateen will have to do more than just depend upon its wireless connectivity feature </li></ul>

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