The document discusses the changing landscape of education with the rise of web 2.0 technologies. It notes that there is now a gap between academics and external relations due to changes in students and the web. Web 2.0 allows for greater reach of influencers and more opportunities for easy content creation and sharing, conversations, transparency, personalization and accessibility. Both students and parents/schools are looking for more course management, communication, collaborative projects and resources through new technologies like blogs, social networks and mobile learning. Education needs innovators to help institutions adapt to these changes in moving to a new, more social media-focused model of education.