The document discusses the importance of Facebook presence for fashion brands. It notes that while users initially spent time communicating with friends on Facebook, brands now look for new engagement methods beyond daily conversations. It states that Facebook presence is now as important as a website for fashion brands. The document provides an example of Bergdorf Goodman which integrated apps from Polyvore and Instagram into its Facebook page, and suggests Facebook allows integration with other social platforms and offers opportunities to create applications. In conclusion, it lists several Indian lingerie brands and their Facebook page likes as of November 2013.