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Understanding The Sampling
Design
(Part-II)
By
Dr. Shaloo Saini
Assistant Professor, MKCE
(CT Group of Institutions, Jalandhar, Punjab
Sampling Techniques
Determining the sampling technique to
be employed in the research study is
an important component of sampling
design. The researcher has to decide
the probability or non probability
sampling techniques to be adopted for
sample selection. This decision is
based on the objectives of the study,
time, cost and level of accuracy
desired.
Classification of Sampling
Techniques
The sampling techniques can be
classified as:
Sampling
Techniques
Probability
Simple Random
Sampling
Complex
Random
Sampling
Systematic
Sampling
Stratified
Sampling
Multistage
Sampling
Cluster
Sampling
Sequential
Sampling
Sampling with
Probability
Proportional to
Size
Non Probability
Quota Sampling
Judgement
Sampling
Convenience
Sampling
Snow Ball
Sampling
Probability Sampling
Techniques
 The Probability sampling techniques
are those in which every element of
the population have equal chance of
being selected as the sample for the
research study.
 The Probability Sampling techniques
can be categorised as Simple
Random Sampling and Complex
Random Sampling.
Types of Probability Sampling
Techniques
 Simple Random Sampling: Simple Random Sampling is
one in which each element of the population has an equal
and independent chance of selection. It can be drawn using
Random Number Table or Lottery Method. The Simple
Random sampling can be done in two different ways i.e. ‘with
replacement’ or ‘without replacement.’
 Complex Random Sampling: Complex Random Sampling is
one in which a mixture of probability and non probability
sampling methods are adopted. These sampling methods are
superior to Simple Random sampling since these methods
have more statistical and practical efficiency. The various
types of Complex Random sampling techniques are
systematic, stratified, cluster, multistage, sequential, and
sampling with probability proportional to size.
1. Systematic Sampling
 It is very versatile and simple form of
probability sampling.
 In this method every nth item within a
defined population is selected in the
sample.
 It involves beginning with a random start
of an element in the range of 1to n.
 The sample ratio vis-a vis the total
number of entries is worked out and after
a random start every nth item is chosen.
 For Example every 20th person in the list
or every 10th house could be chosen as
a part of the sample.
2. Stratified Sampling
 This method of Sampling is used in the situation where
the population can be easily divided into group or strata
which are distinctly different from each other, but the
elements within a group are homogeneous with respect
to some characteristics.
 For example students of college can be divided into
strata on the basis of gender, courses offered, age etc.
 In this the population is first divided into strata and then
a simple random sample is taken from each stratum.
 Stratified Sampling is of two types:
1. Proportionate Stratified Sampling: In this sampling
equal number of units are selected from each strata.
2. Disproportionate Stratified Sampling: In this sampling
unequal number of units are selected from each strata
due to the variations in the size of strata itself.
3. Sequential Sampling
 It is a complex form of Sampling.
 It involves drawing samples in sequence but data
collection and analysis is done at each stage.
 The size of the sample is not fixed in advance
but a decision rule is stated before the sampling
begin.
 At each stage after analysis has been done, the
decision rule is checked to see if further sampling
is to be continued or not.
 For example, sample of consumers is drawn to
study their preference for domestic or foreign
brands in AC’s. In this the sampling is continued
till the time sufficient data is collected to establish
their preference.
4.Cluster Sampling
 In Cluster Sampling group of elements that are
heterogeneous in nature within group, are
chosen randomly.
 Unlike stratified sampling where group are
homogeneous and few elements are randomly
chosen from each group, in cluster sampling the
group with intra group heterogeneity are
developed and all the elements within the group
become a part of a sample.
 Thus in cluster sampling the total population is
divided into a number of relatively small sub
divisions which are themselves clusters of still
smaller units and then some of their clusters are
randomly selected for inclusion in the overall
sample.
5.Multi Stage Sampling
 Multi Stage Sampling is a further development of
the principle of Cluster Sampling.
 This sampling is applied in big inquiries
extending to a considerable large geographical
area for example the entire country.
 For example to interview the Principals of the
Private schools. The first stage is to select the
large primary sampling units such as states in
the country, Then certain districts may be
selected and all the Private School Principals
from that districts will be interviewed.
 This may be a two stage sampling design with
the ultimate sampling units being cluster of the
districts.
6. Sampling with Probability
Proportional to Size
 In case where the cluster sampling units do not
have the same number of elements. It is
considered appropriate to use a random
selection process where the probability of each
cluster being included in the sample is
proportional to the size of the cluster,
 Firstly list the number of elements in each cluster
irrespective of the method of ordering the cluster.
 Then systematically select the appropriate
number of elements from each cluster either by
simple or systematic random sampling .
 The result of this sampling are equivalent to
those of simple random sampling and this
method is less cumbersome and also relatively
less expensive.
Non Probability Sampling
Technique
 In the Non Probability Sampling
Technique each element of the
population does not have equal chance
of being selected as sample.
 The elements for the sample are
deliberately selected by the researcher,
and his choice concerning the items
remains supreme.
 There are various methods of Non
Probability Sampling like Quota,
Judgement, Convenience and Snow Ball
sampling.
1. Quota Sampling
 In this sampling technique groups are
created which are homogeneous within
and a quota is fixed for each group.
 This method is used where the
researcher needs certain group to be
adequately represented.
 A quota is fixed for each group and
sample units are drawn from the group.
 This method is similar to stratified
sampling with the difference that the
sample is selected according to the will
of the researcher and not randomly.
2. Judgement Sampling
 Judgement sampling is a purposive
sampling where those respondents are
deliberately made a part of sample which
meet research purpose based on
researchers own judgement.
 This method is suitable when only a
limited number of people have access to
knowledge or information required for
research.
 This method does not allow for
generalization to a specific population
since it does not represent a population
3. Convenience Sampling
 This is most common, convenient and
economic non probability sampling
method without any restrictions.
 The sample is selected as per the
convenience of the researcher.
 The respondent is selected because of
their being at the right place at right time.
 For example taking interview of the
customers at the newly opened mall.
 This method lacks in precision,
objectivity and proper representation of
population.
4. Snow Ball Sampling
 In snow ball sampling a set of
respondents are selected initially and
interviewed and they further recommend
the names of the people as respondents.
 This technique is like setting the ball in
motion whereby referrals are obtained
from referrals thus creating snow ball
effect which keeps on increasing in size
as it rolls down.
 This technique has the advantage of
locating right people with the desired
characteristics at a low cost.
Summary
Determining the sampling technique to be
employed in the research study is an
important component of sampling design. The
researcher has to decide the probability or
non probability sampling techniques to be
adopted for sample selection. This decision is
based on the objectives of the study, time,
cost and level of accuracy desired. In
Probability Sampling Technique each element
of the population has equal chance of being
selected as sample and in Non Probability
Sampling Technique the selection of
respondents as sample depends upon the
choice and convenience of the researcher.
References
Bajpai N. (2015). Research design formulations. In Business
research methods (pp. 49). Nodia: Pearson Education.
Cooper, D. R., Schindler, P. S., & Sharma, J. K. (2012).
Measurement scales. In Business Research
Methods (8th ed., pp. 341). New Delhi: Mc. Graw Hill
Education (India).
Gupta S.K. & Rangi P.(2017). Research Designs In Research
Methodology (4th ed., pp3.5).Punjab: Kalyani
Publishers(India).
Kerlinger F. N.(1986) Foundations of Behavioural Research.
(3rd ed.,pp.279). New York: Holt, Rine Heart&
Winston.
Kothari C. R. & Garg G.(2019). Research Designs. In
Research Methodology Methods and Techniques( 4th
ed., pp.29-38) New Delhi: New Age International
Publishers(India).
Thank You
This Power Point Presentation has been
made while referring to the research
books written by eminent, renowned and
expert authors as mentioned in the
references section. The purpose of this
Presentation is to help the research
students in developing an insight about
the Sampling Design(Part-II). I hope the
students will find this presentation useful
for them.
All the Best
Dr. Shaloo Saini

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Understanding The Sampling Design (Part-II)

  • 1. Understanding The Sampling Design (Part-II) By Dr. Shaloo Saini Assistant Professor, MKCE (CT Group of Institutions, Jalandhar, Punjab
  • 2. Sampling Techniques Determining the sampling technique to be employed in the research study is an important component of sampling design. The researcher has to decide the probability or non probability sampling techniques to be adopted for sample selection. This decision is based on the objectives of the study, time, cost and level of accuracy desired.
  • 3. Classification of Sampling Techniques The sampling techniques can be classified as: Sampling Techniques Probability Simple Random Sampling Complex Random Sampling Systematic Sampling Stratified Sampling Multistage Sampling Cluster Sampling Sequential Sampling Sampling with Probability Proportional to Size Non Probability Quota Sampling Judgement Sampling Convenience Sampling Snow Ball Sampling
  • 4. Probability Sampling Techniques  The Probability sampling techniques are those in which every element of the population have equal chance of being selected as the sample for the research study.  The Probability Sampling techniques can be categorised as Simple Random Sampling and Complex Random Sampling.
  • 5. Types of Probability Sampling Techniques  Simple Random Sampling: Simple Random Sampling is one in which each element of the population has an equal and independent chance of selection. It can be drawn using Random Number Table or Lottery Method. The Simple Random sampling can be done in two different ways i.e. ‘with replacement’ or ‘without replacement.’  Complex Random Sampling: Complex Random Sampling is one in which a mixture of probability and non probability sampling methods are adopted. These sampling methods are superior to Simple Random sampling since these methods have more statistical and practical efficiency. The various types of Complex Random sampling techniques are systematic, stratified, cluster, multistage, sequential, and sampling with probability proportional to size.
  • 6. 1. Systematic Sampling  It is very versatile and simple form of probability sampling.  In this method every nth item within a defined population is selected in the sample.  It involves beginning with a random start of an element in the range of 1to n.  The sample ratio vis-a vis the total number of entries is worked out and after a random start every nth item is chosen.  For Example every 20th person in the list or every 10th house could be chosen as a part of the sample.
  • 7. 2. Stratified Sampling  This method of Sampling is used in the situation where the population can be easily divided into group or strata which are distinctly different from each other, but the elements within a group are homogeneous with respect to some characteristics.  For example students of college can be divided into strata on the basis of gender, courses offered, age etc.  In this the population is first divided into strata and then a simple random sample is taken from each stratum.  Stratified Sampling is of two types: 1. Proportionate Stratified Sampling: In this sampling equal number of units are selected from each strata. 2. Disproportionate Stratified Sampling: In this sampling unequal number of units are selected from each strata due to the variations in the size of strata itself.
  • 8. 3. Sequential Sampling  It is a complex form of Sampling.  It involves drawing samples in sequence but data collection and analysis is done at each stage.  The size of the sample is not fixed in advance but a decision rule is stated before the sampling begin.  At each stage after analysis has been done, the decision rule is checked to see if further sampling is to be continued or not.  For example, sample of consumers is drawn to study their preference for domestic or foreign brands in AC’s. In this the sampling is continued till the time sufficient data is collected to establish their preference.
  • 9. 4.Cluster Sampling  In Cluster Sampling group of elements that are heterogeneous in nature within group, are chosen randomly.  Unlike stratified sampling where group are homogeneous and few elements are randomly chosen from each group, in cluster sampling the group with intra group heterogeneity are developed and all the elements within the group become a part of a sample.  Thus in cluster sampling the total population is divided into a number of relatively small sub divisions which are themselves clusters of still smaller units and then some of their clusters are randomly selected for inclusion in the overall sample.
  • 10. 5.Multi Stage Sampling  Multi Stage Sampling is a further development of the principle of Cluster Sampling.  This sampling is applied in big inquiries extending to a considerable large geographical area for example the entire country.  For example to interview the Principals of the Private schools. The first stage is to select the large primary sampling units such as states in the country, Then certain districts may be selected and all the Private School Principals from that districts will be interviewed.  This may be a two stage sampling design with the ultimate sampling units being cluster of the districts.
  • 11. 6. Sampling with Probability Proportional to Size  In case where the cluster sampling units do not have the same number of elements. It is considered appropriate to use a random selection process where the probability of each cluster being included in the sample is proportional to the size of the cluster,  Firstly list the number of elements in each cluster irrespective of the method of ordering the cluster.  Then systematically select the appropriate number of elements from each cluster either by simple or systematic random sampling .  The result of this sampling are equivalent to those of simple random sampling and this method is less cumbersome and also relatively less expensive.
  • 12. Non Probability Sampling Technique  In the Non Probability Sampling Technique each element of the population does not have equal chance of being selected as sample.  The elements for the sample are deliberately selected by the researcher, and his choice concerning the items remains supreme.  There are various methods of Non Probability Sampling like Quota, Judgement, Convenience and Snow Ball sampling.
  • 13. 1. Quota Sampling  In this sampling technique groups are created which are homogeneous within and a quota is fixed for each group.  This method is used where the researcher needs certain group to be adequately represented.  A quota is fixed for each group and sample units are drawn from the group.  This method is similar to stratified sampling with the difference that the sample is selected according to the will of the researcher and not randomly.
  • 14. 2. Judgement Sampling  Judgement sampling is a purposive sampling where those respondents are deliberately made a part of sample which meet research purpose based on researchers own judgement.  This method is suitable when only a limited number of people have access to knowledge or information required for research.  This method does not allow for generalization to a specific population since it does not represent a population
  • 15. 3. Convenience Sampling  This is most common, convenient and economic non probability sampling method without any restrictions.  The sample is selected as per the convenience of the researcher.  The respondent is selected because of their being at the right place at right time.  For example taking interview of the customers at the newly opened mall.  This method lacks in precision, objectivity and proper representation of population.
  • 16. 4. Snow Ball Sampling  In snow ball sampling a set of respondents are selected initially and interviewed and they further recommend the names of the people as respondents.  This technique is like setting the ball in motion whereby referrals are obtained from referrals thus creating snow ball effect which keeps on increasing in size as it rolls down.  This technique has the advantage of locating right people with the desired characteristics at a low cost.
  • 17. Summary Determining the sampling technique to be employed in the research study is an important component of sampling design. The researcher has to decide the probability or non probability sampling techniques to be adopted for sample selection. This decision is based on the objectives of the study, time, cost and level of accuracy desired. In Probability Sampling Technique each element of the population has equal chance of being selected as sample and in Non Probability Sampling Technique the selection of respondents as sample depends upon the choice and convenience of the researcher.
  • 18. References Bajpai N. (2015). Research design formulations. In Business research methods (pp. 49). Nodia: Pearson Education. Cooper, D. R., Schindler, P. S., & Sharma, J. K. (2012). Measurement scales. In Business Research Methods (8th ed., pp. 341). New Delhi: Mc. Graw Hill Education (India). Gupta S.K. & Rangi P.(2017). Research Designs In Research Methodology (4th ed., pp3.5).Punjab: Kalyani Publishers(India). Kerlinger F. N.(1986) Foundations of Behavioural Research. (3rd ed.,pp.279). New York: Holt, Rine Heart& Winston. Kothari C. R. & Garg G.(2019). Research Designs. In Research Methodology Methods and Techniques( 4th ed., pp.29-38) New Delhi: New Age International Publishers(India).
  • 19. Thank You This Power Point Presentation has been made while referring to the research books written by eminent, renowned and expert authors as mentioned in the references section. The purpose of this Presentation is to help the research students in developing an insight about the Sampling Design(Part-II). I hope the students will find this presentation useful for them. All the Best Dr. Shaloo Saini