If you have questions about how SEO has been used in the past, or would like to know more about the "how/why" of search engine optimization, check out our slides! If you have any questions, feel free to contact us with any questions at: info@sproutdigital.us and we'll do our best to get you the answers you need, for your small business to succeed in all your digital ventures! Sprout Digital is a division of The Columbian Publishing Company, a privately held newspaper publisher in Vancouver, WA - dedicated to help small businesses grow their presence online, through search engine optimization, web design/development, and offer development time in hourly segments. Contact us today for more information at info@sproutdigital.us
3 Secrets To Building A Real Estate Team (that won't drive you crazy)HomesPro from Homes.com
I often get asked questions about real estate teams. I can tell you from personal experience that having a team, to lean on for advice and guidance instead of navigating the real estate waters as a Lone Ranger, is a huge benefit. Not to mention the fact that being on a supportive team allows you to focus on what you do best without being overly competitive.
During my webinar, I will walk you through these challenging questions:
How do you create a job description?
How should you compensate your team?
How do you track successes?
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more.
This ppt provides an overview of tactical solutions for AJAX optimization and SEO that I presented at SMX East in 2009. I presented this the same day Google launched Google Web Kit. This is one option, there are others as well.
3 Secrets To Building A Real Estate Team (that won't drive you crazy)HomesPro from Homes.com
I often get asked questions about real estate teams. I can tell you from personal experience that having a team, to lean on for advice and guidance instead of navigating the real estate waters as a Lone Ranger, is a huge benefit. Not to mention the fact that being on a supportive team allows you to focus on what you do best without being overly competitive.
During my webinar, I will walk you through these challenging questions:
How do you create a job description?
How should you compensate your team?
How do you track successes?
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more.
This ppt provides an overview of tactical solutions for AJAX optimization and SEO that I presented at SMX East in 2009. I presented this the same day Google launched Google Web Kit. This is one option, there are others as well.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com.
Holiday Marketing: Get Your Business and Website Holiday ReadyDeluxe Corporation
Here comes the online Holiday shoppers! You know the ones; they’re looking for a great deal, a last minute special, a “black Friday” bargain. Trust us, they’ll be searching and when they do, you want to show up. In this webinar we’ll be sharing some awesome traffic building tips, like: crafting the perfect email marketing campaign, utilizing SEO, and using social media to attract customer to your website. Listen to the recorded webinar at http://www3.deluxe.com/part-i-business-web-ready-amplified
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
SEO and the Not Com Revolution of the New gTLD Domain NamesBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they're done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name extensions the same. But what is really happening in the real world?
Are these new domain extensions ranking well? Should you move your sites to a new keyword-rich new gTLD? We'll discuss these questions, look at some actual real-world data and research, and look at how to acquire great domains at "insider prices".
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com.
Holiday Marketing: Get Your Business and Website Holiday ReadyDeluxe Corporation
Here comes the online Holiday shoppers! You know the ones; they’re looking for a great deal, a last minute special, a “black Friday” bargain. Trust us, they’ll be searching and when they do, you want to show up. In this webinar we’ll be sharing some awesome traffic building tips, like: crafting the perfect email marketing campaign, utilizing SEO, and using social media to attract customer to your website. Listen to the recorded webinar at http://www3.deluxe.com/part-i-business-web-ready-amplified
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
SEO and the Not Com Revolution of the New gTLD Domain NamesBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they're done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name extensions the same. But what is really happening in the real world?
Are these new domain extensions ranking well? Should you move your sites to a new keyword-rich new gTLD? We'll discuss these questions, look at some actual real-world data and research, and look at how to acquire great domains at "insider prices".
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
My presentation at SES London 2012 on The Business of SEO covering the business development of SEO and proposals/pitching. How to estimate worth of traffic and rankings in SEO.
In this seminar we’ll go all in on what makes up a great SEO strategy so that you can start moving up in the ranks for 2019. To make it easy, we will highlight 10 top tactics/tricks to increase rank and break them apart for you.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
Search Engine Optimisation Basics (SEO) for Business Owners & Corporateshanger7
Supported by the Australian Government and the NBN Initiative we have been training local Sydney & Wollongong businesses in the high level basics of Search Engine Optimisation and general web marketing. From feedback from attendees our overview points have almost immediately achieved rankings boosts for their website in almost any type of niche or industry.
For more information visit us at http://www.aftershock.com.au or http://www.aftershockit.com.au
Architecting Your Site For Search Engine Performance: And We Ain't Talkin' Ju...Dottie Hodges
Effective strategies for SEO from strategic planning, keyword research, effective architecture and navigation and content, on and off page factors, and care and feeding of an SEO effort over time. Not to mention Dottie's fabulous boots.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
WE IT PEOPLE LTD team manage your web designing, digital marketing and SEO to list you in the top search list at the social network to expand your business.
WE IT PEOPLE LTD teams are also into Wireless Networking, CCTV Surveillance, Clouds AWS and access control system etc.
We have simple, special and powerful customer appointment software tool, to maintain client data base like the history of visit, upcoming appointment, contact details etc.
We are having Best IT teams for tailor made solutions to customer either its web designing, Digital Marketing SEO, IT Networking, Cloud or CCTV surveillance.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
3. About Us:
Established in early 2014
50+ Clients in first year
Services:
• Search Engine Optimization
• Website Design/Development
• Mobile/Responsive Design
• Visibility Management
• Audits /Consulting
Visit us @sproutdigital.us
25. Keywords
What are they?
Basic keyword research?
Localized keywords
How are localized keywords different?
26. Top Level SEO Locations
Title Tags, Header Tags, Meta Descriptions
Content, content, content
Backlinks
Open Site Explorer
Page Rank
Authority
How you measure up
36. What are Keywords?
Words or strings of words used
to find stuff on the Internet
Perform Basic Keyword
Research
Localized keywords differ from
National keywords
38. What are “Title Tags”?
According to MOZ.com:
“The Title element of a website is
meant to be an accurate and concise
description of a page’s content.
This element is critical to both user
experience and SEO.”
52. Speakers:
Nick LaBrant
Digital Sales Web Specialist
nick.labrant@columbian.com
Twitter: @nicklabrant
Randy Holland
SEO Specialist
randy.holland@columbian.com
Established in 2014, Sprout Digital has been able to help 50+ local customers through Website Designs, Search Engine Optimization, Mobile websites, Visibility management, and individual training for our customers. Feel free to visit us on sproutdigital.us for more information!
In the handout you received when you came in – you’ll see there is a lot of information, but as we have (estimate of audience #) people here, and (estimate) different businesses – each with a unique platform or language their site is written in, and individual online goals for your company/organization… we have a column on each page for writing notes – and if you have any questions that might be particular to your business or industry, feel free to bring them up during our question and answer period during the last bit of the presentation. If we run on time, we’ll have about 30 minutes for a live demo and a Q&A session. Without further ado…
What is SEO and why is it so important? (ask someone in the audience)
Search Engine Optimization can be described as “getting your website to raise in search engines results, through the process of applying proper techniques – which we’re going to explain further along in this presentation. But why is SEO important?
The internet was a vast place, full of empty pockets of space that provided the same level of imagination and endless possibilities as the American Pioneers settling the Wild West. Information could be shared from computer to computer over long distances, and soon that amount of data had to be categorized. The first search engines looked to the past, and found that organization during this massive expansion was not only necessary – but vital to the success of the internet.
With the sheer amount of data spreading like wildfire, companies started to organize information into ‘searchable’ databases – allowing end-users to input ‘search terms’ and get us to our online destination more efficiently, not unlike the invention of the locomotive. The first search ‘engines’ offered results, but position was based on how much you could pay – with paid links being shown first and foremost.
Ad-based and members-only search engines started to fail, as people didn’t trust the results they were given – or couldn’t find the information that they needed beyond ‘sponsored content’.
In 1998, Google launches it’s previously private search engine for Stanford University to the public, with an ‘ad-free’ interface – clean and simple – and gathers widespread approval for their method of ranking websites based on how many links they have pointed at them – described as “PageRank”. This is the first step taken by a search engine that would allow any sort of optimization beyond paying for a sticky position at the top of search engine results.
Precedence is set, and search engines are forced to adapt or go extinct. I don’t really want to pick on AOL very much here – but you’ll notice how much information is shown on the page – including weather, latest news, ads, and a lot of visual stimulation. So many distractions live on this page, that you almost miss the fact that AOL’s search feature is actually “Enhanced by Google”.
Some search engines rebuilt themselves in ‘Google’s image’, cleaned up their act – and developed content around their search engines – using Google’s algorithms to establish themselves as either “News” or “Answer” sites – really, trying anything they could to stand out from the crowd.
By the time that other search engines joined the party with ‘organic/natural’ results – Google had gathered a lion’s share of the market – with nearly 80% of all searches globally occurring on their servers.
So, if settling the Internet was like the wild west, the race to the top of search engine results is not unlike the Gold Rush. The amount of searches happening daily in your industry is mind-boggling, and your competitors are working to make sure they get to the top before you – and if they are already on the top, they are working to stay there. (Just think, if there are ten positions on the first page of search results – there are ten more on the second page, who are trying to get to the top… and for each one that breaks into the top ten, another slips to the second page. Kind of a digital ‘king-of-the-hill’.)
Through the years, SEO practitioners have studied ways to make websites rank well in search engines – and have placed those methods into three separate camps:
Black Hat, White Hat and Gray Hat – these three groups were named after the cowboys in old spaghetti westerns – and how you could easily distinguish the ‘good guy’ based on the color of his hat. Although this doesn’t always apply, the names stuck – and we’re left with these three groups to categorize potential efforts in the digital arena.
Starting with White Hat – you can probably guess that this is everything that could be considered ‘good’ practices in search engine optimization. All of the techniques that we’re about to show you fall into this category – but it helps to explain the other two ‘hats’.
Black Hats deal with tactics that have been shown to get your website to the top very quickly, but – as with anything in life, cheaters never prosper – and search engines have ways of dealing with these techniques… Penalties and Deindexing are handed out by search engines to deal with websites that don’t follow the rules and try to ‘cheat’ the system. Examples of Black Hat Techniques are: spam links, worthless backlinks, tricking users into clicking your website, excessive keyword use, and anything that should trigger your common-sense.
Between good and bad, there’s a gray area – with a LOT of techniques that haven’t been proven to be good or bad, and although (at this time) you probably won’t be penalized for these methods – they aren’t a ‘best practice’. We really try to avoid any tactic that hasn’t been proven as ‘White Hat’ – although there are a few that you could say are really, really light gray – right on the border of white – but not officially white hat yet. Usually, SEO tactics are Black and White – but there are some methods that aren’t proven to fall into one of those two extremes.
If you stick with the White Hat techniques, you’ll likely be fine.
So – as we’re going to get into some of the specific techniques now, you can pick up your report – and although there is a lot of information in these few pages, Randy is going to be showing you what pieces to focus on at the beginning of the campaign. Some of it might be overwhelming, but note that there are over 200 factors that could apply to your SEO – although many times only a percentage of those 200 factors apply to your particular industry or website.
To show you some of the separate pieces that can go into your SEO campaign – here are about fifty of the most common SEO factors. I couldn’t fit any more on the page, as the text was getting too small – and it would be too hard to read from the back of the room.
These are the pieces that are the most common, and will effect each one of your websites. Without further ado, I’ll turn it over to Randy Holland – who will be showing you some of these techniques.