A young business leader - nonprofit enthusiast - BMXer - future world record holder. These are many ways in which Nathan can be described.
Ultimately, he is an aspiring businessman who desires to build up his surrounding community by utilizing his talents, expertise and time.
The document provides a summary of the candidate's skills and experience in graphic design, marketing, project management, and working with outside vendors. It lists experience in print design, branding, packaging, web design, presentations, advertising campaigns, ensuring visual standards, and meeting deadlines and budgets. Industry experience includes printing, entertainment, real estate, hospitality, non-profit, interior and exterior design, direct mail, signage, and point-of-sale design. Examples of work include logo design, postcards, brochures, banners, displays, and websites for various clients.
The document is a letter of recommendation for Ruth Messing from Theresa Falzone, her former supervisor at Signature Media. It summarizes that Ruth worked as a graphic designer at Signature Media from 2003 to 2014 until the company downsized. It describes her strong work ethic and solid design skills, and notes that she was highly creative, met all deadlines, and often did more than asked. Theresa recommends Ruth as a dedicated team player.
Don Rohr has proven to be a valuable partner for Sprint's NASCAR sponsorship programs. He understands how to create mutually beneficial partnerships that provide measurable results for both Sprint and their partners. Rohr takes the time to understand Sprint's business and metrics to develop ideas that align. His background in entertainment, motorsports, technology, and trends allow him to offer a fresh and innovative approach. Those who have worked with Rohr emphasize his strong rapport, uncommon insights, networking skills, and can-do attitude. He is praised as an innovative thinker focused on growing NASCAR and developing strategic business partnerships.
Alan Bradley is the Managing Director of Zine, a digital media company based in the UK. He is passionate about helping others succeed and is known for his enthusiasm, people skills, and ability to generate ideas. Bradley is truly passionate about Zine's position in the global digital media market and focuses on delivering connected digital experiences that raise clients' profiles and increase brand engagement.
Kaitlyn Marino introduces herself as the new local store marketer for Texas Roadhouse in Harrisonburg, VA. She reached out to Walmart Distribution Center to partner with them and offer opportunities like customized gift cards that provide 10% off orders over $1000. She proposes a holiday luncheon for Walmart employees at Texas Roadhouse and a competition among Walmart departments to order gift cards for incentives and win prizes.
Domers by Design focused on developing a new marketing strategy to attract more fans to the Notre Dame Baseball program. They began by creating mission and vision statements, then conducted SWOT and PEST analyses to identify strengths, weaknesses, opportunities, and threats. Their main goals were to increase attendance, create a loyal fanbase, and develop enthusiasm for the program. They segmented the market into key groups like Little Leaguers and students looking for an entertaining experience, and built strategies targeted at each group to connect them with the team and brand of Notre Dame baseball.
Lovejoy seller's real estate guide - jennySumanta Rooj
This document is a seller's guide from Lovejoy Real Estate agents Jenny and Charles Turner that provides information about their real estate team and services. It includes their contact information, profiles of their real estate agents, details of their Extraordinary Service Guarantee for home sellers, an introduction and overview of the guide's contents, and maps of Portland neighborhoods and SW Washington areas they serve. The guide aims to help home sellers understand the team's expertise and process for marketing and selling homes.
A young business leader - nonprofit enthusiast - BMXer - future world record holder. These are many ways in which Nathan can be described.
Ultimately, he is an aspiring businessman who desires to build up his surrounding community by utilizing his talents, expertise and time.
The document provides a summary of the candidate's skills and experience in graphic design, marketing, project management, and working with outside vendors. It lists experience in print design, branding, packaging, web design, presentations, advertising campaigns, ensuring visual standards, and meeting deadlines and budgets. Industry experience includes printing, entertainment, real estate, hospitality, non-profit, interior and exterior design, direct mail, signage, and point-of-sale design. Examples of work include logo design, postcards, brochures, banners, displays, and websites for various clients.
The document is a letter of recommendation for Ruth Messing from Theresa Falzone, her former supervisor at Signature Media. It summarizes that Ruth worked as a graphic designer at Signature Media from 2003 to 2014 until the company downsized. It describes her strong work ethic and solid design skills, and notes that she was highly creative, met all deadlines, and often did more than asked. Theresa recommends Ruth as a dedicated team player.
Don Rohr has proven to be a valuable partner for Sprint's NASCAR sponsorship programs. He understands how to create mutually beneficial partnerships that provide measurable results for both Sprint and their partners. Rohr takes the time to understand Sprint's business and metrics to develop ideas that align. His background in entertainment, motorsports, technology, and trends allow him to offer a fresh and innovative approach. Those who have worked with Rohr emphasize his strong rapport, uncommon insights, networking skills, and can-do attitude. He is praised as an innovative thinker focused on growing NASCAR and developing strategic business partnerships.
Alan Bradley is the Managing Director of Zine, a digital media company based in the UK. He is passionate about helping others succeed and is known for his enthusiasm, people skills, and ability to generate ideas. Bradley is truly passionate about Zine's position in the global digital media market and focuses on delivering connected digital experiences that raise clients' profiles and increase brand engagement.
Kaitlyn Marino introduces herself as the new local store marketer for Texas Roadhouse in Harrisonburg, VA. She reached out to Walmart Distribution Center to partner with them and offer opportunities like customized gift cards that provide 10% off orders over $1000. She proposes a holiday luncheon for Walmart employees at Texas Roadhouse and a competition among Walmart departments to order gift cards for incentives and win prizes.
Domers by Design focused on developing a new marketing strategy to attract more fans to the Notre Dame Baseball program. They began by creating mission and vision statements, then conducted SWOT and PEST analyses to identify strengths, weaknesses, opportunities, and threats. Their main goals were to increase attendance, create a loyal fanbase, and develop enthusiasm for the program. They segmented the market into key groups like Little Leaguers and students looking for an entertaining experience, and built strategies targeted at each group to connect them with the team and brand of Notre Dame baseball.
Lovejoy seller's real estate guide - jennySumanta Rooj
This document is a seller's guide from Lovejoy Real Estate agents Jenny and Charles Turner that provides information about their real estate team and services. It includes their contact information, profiles of their real estate agents, details of their Extraordinary Service Guarantee for home sellers, an introduction and overview of the guide's contents, and maps of Portland neighborhoods and SW Washington areas they serve. The guide aims to help home sellers understand the team's expertise and process for marketing and selling homes.
1) Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
2) PR protects a company, organization, or individual's reputation and helps connect them intelligently and expressively to their target audiences.
3) Effective public relations relies on knowing your product, publics, choosing the right message for each audience, and using PR tools like media relations and storytelling wisely.
The document discusses plans for a public relations campaign to address the problem of child obesity. It aims to highlight the issue, analyze public opinion, and use persuasion techniques to influence behavior change. The campaign would use models like the planned behavior model to encourage attitudes and intentions like healthy living. Messages about health risks of obesity could promote behavior change. Evaluation of persuasion theories would explore the most effective approaches.
Public relations involves managing an organization's communications and relationships with the public to build goodwill. Early practitioners like Ivy Lee emphasized a two-way approach of sharing accurate information. Edward Bernays is considered the founder of modern public relations and promoted the idea of "crystallizing public opinion." While PR aims to maintain a positive public image, "spin" refers to selectively emphasizing certain facts to persuade audiences, which some see as deceptive. Skilled spin doctors closely monitor news and public sentiment to control messaging and timing of announcements favoring their clients.
This document defines and provides examples of 7 common propaganda techniques:
1. Name Calling - Labeling something or someone negatively
2. Glittering Generalities - Labeling something positively
3. Transfer - Associating positive symbols to change emotions
4. Testimonials - Using endorsements from respected figures to gain approval
5. Plain Folks - Relating to the audience to gain their approval
6. Card Stacking - Selectively choosing facts to distort information
7. Bandwagon - Persuading others to conform to the popular view
The document encourages thinking of examples for each technique from the novel Animal Farm.
This document discusses various aspects of propaganda including definitions, origins, types, techniques and theories. It begins by defining propaganda as information spread intentionally to help or harm a person, group or nation. It originates from the Catholic Church in the 1600s. The three main types are black, white and grey propaganda depending on the truthfulness of the information. It also discusses several propaganda techniques like name-calling, glittering generalities and bandwagon. Key theorists discussed include Lasswell and his campaign strategy theory, Lippmann's public opinion formation theory, and Herman and Chomsky's five filters model of modern propaganda.
This document outlines several common propaganda techniques, including name-calling, glittering generalities, transfer, testimonials, plain folks, bandwagon, and card stacking. It provides examples of each technique, such as drug ads skimming over side effects, using a celebrity endorsement, labeling foods as low-fat to appear healthy, using patriotic symbols to transfer values, politicians appearing as plain folks, and promoting bond purchases by showing widespread support. The overall document categorizes and illustrates different methods propagandists use to promote ideas, candidates, or products without critical examination.
This document discusses the concepts of persuasion and public opinion. It notes that persuasion shapes our emotional responses to brands and individuals and persuades us to adopt attitudes and behaviors. Persuasion is strategic and can be used to affect attitudes, influence large groups of people, shift public opinion, and change behavior. The style and methods used depend on the target audience as persuasion messages come in many forms.
How PR Can Help You To Win More BusinessSara Paine
This document provides an overview of public relations (PR) and how it can help businesses. It discusses that PR can help increase awareness, change attitudes, and project a positive image to ultimately help drive sales. While PR cannot directly increase sales, it can generate goodwill, interest, and awareness which can help businesses through the marketing funnel. The document also outlines seven key things to know about PR, including that it is not a quick fix, can be difficult to measure, and will rarely get businesses direct front page coverage. It concludes by discussing different levels of PR support a business may need.
Writing For Public Relations: On Advertising is a class supplement. The deck provides ten critical thoughts in advertising along with complementing thoughts from some of the greatest creatives in the industry.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The document outlines learning objectives about how the Nazis targeted certain groups for persecution between 1933-1939. It discusses how the Nazis targeted people with disabilities and the mentally ill for sterilization and "euthanasia." It also examines how the Nazis passed increasingly severe anti-Semitic laws during this period that restricted Jews' freedoms and rights. These laws affected Jews socially, politically, and economically and included the Nuremberg Laws of 1935.
The document discusses propaganda and censorship used by the Nazis. It begins by outlining the learning objectives which are to explain the purpose of propaganda, identify and describe the different forms used by the Nazis, and evaluate their effectiveness. It then provides details on the various methods of Nazi propaganda, including posters, newspapers, rallies, books, radio, and films. Joseph Goebbels was the Reich Minister of Propaganda who controlled all media and aspects of propaganda to influence public opinion in support of Nazi ideology and control the German population.
Writing For Public Relations: PR. The deck provides an overview of skill sets and concepts that students will need to learn to excel in public relations today and tomorrow. It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The deck will also be used as part of conceptual definition of public relations at richardrbecker.com in an article titled Reconciling Definitions: PR Is Not A Communication Process (Feb. 19, 2013). Enjoy.
The document summarizes James Grunig's four models of public relations: 1) The press agentry model uses one-way communication and persuasion to influence audiences. 2) The public information model also uses one-way communication to distribute information about the organization. 3) The two-way asymmetric model uses two-way communication to research publics and persuade them to align with the organization's interests. 4) The two-way symmetric model promotes mutual understanding between an organization and its stakeholders through two-way communication and negotiation.
This document provides an overview of several theories related to public relations and communication including: systems theory which discusses how organizations and their environments depend on each other; situational theory which examines how problem recognition, constraint recognition, and involvement impact engagement; social exchange theory which explores how individuals choose strategies based on perceived costs and benefits; diffusion of innovation which explains how new ideas and behaviors are adopted; uses and gratifications theory which considers how and why people use media; and social learning theory which discusses how people learn from examples in mass media and from other people.
This document provides an overview of key concepts in public relations theory, including the basic elements of communication, persuasion vs manipulation, how PR works to attract and direct an audience, and theories about how media and communication influence audiences. It discusses factors like the source and message credibility, the role of opinion leaders, agenda setting and framing, and models for diffusing new ideas and motivating audiences through increasing awareness, ability, and opportunity. The document aims to educate PR professionals on applying communication theory concepts.
PR- PUBLIC OPINION, ATTITUDES AND PERSUASIONLena Argosino
This document discusses key factors that influence and shape public opinion, including environmental factors, attitudes, values, mass media, interest groups, government, opinion leaders, and public opinion polling. It explains that public opinion is constantly evolving as people's opinions are formed and revised on various public issues, figures, and organizations. Opinion leaders and different groups play important roles in framing issues and attempting to sway public opinion.
Public relations involves planned efforts to build and maintain mutual understanding between an organization and its publics. It helps shape the organization's corporate image through controlled and uncontrolled media. An effective corporate image benefits an organization by stimulating sales, establishing goodwill, and promoting favorable relations with stakeholders. A corporate image is formed through internal efforts like advertising, branding, and employee behavior, as well as external factors outside an organization's control like industry reputation and press coverage. As part of its marketing activities, an organization must consider its target audience and devise an appropriate marketing mix of product, price, placement, and promotion.
Workspaces are not a one size fits all approach — every space has unique needs and requirements that require more than a cookie-cutter solution.Take a look at our slideshow for office design ideas and let us help you create your ideal office workstation layout.
The document provides an overview of the history and development of corporate communication as a field. It discusses key figures like Paul Garrett and Arthur Page who helped establish best practices. Early corporate communication focused on public relations within major companies. Over time, responsibilities expanded to include advertising, marketing, and issues management. The document also examines the roles, skills, and professional responsibilities involved in corporate communication today.
Public relations is the management function of establishing mutually beneficial relationships between an organization and the publics on whom its success or failure depends. It involves evaluating public opinions, defining policies and procedures, executing communication programs, and fostering positive relationships. The objective of public relations is to influence stakeholder perspectives through activities like speaking engagements, awards, press relations, and employee communications. Its scope includes political, community, employee, and financial relations.
The document provides an overview of social media best practices and tools from a public relations agency. It discusses understanding social media and how to use it to share messages, build relationships and awareness. It also outlines social media tools like websites, blogs, keywords and networks. The document recommends boosting engagement through video, images and podcasts. It stresses the importance of research and creating a social media calendar to plan content.
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
Presented at the 5th International Conference on Disability and Rehabilitation in Riyadh, Saudi Arabia. The event was hosted by King Salman Center for Disability and Rehabilitation.
1) Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
2) PR protects a company, organization, or individual's reputation and helps connect them intelligently and expressively to their target audiences.
3) Effective public relations relies on knowing your product, publics, choosing the right message for each audience, and using PR tools like media relations and storytelling wisely.
The document discusses plans for a public relations campaign to address the problem of child obesity. It aims to highlight the issue, analyze public opinion, and use persuasion techniques to influence behavior change. The campaign would use models like the planned behavior model to encourage attitudes and intentions like healthy living. Messages about health risks of obesity could promote behavior change. Evaluation of persuasion theories would explore the most effective approaches.
Public relations involves managing an organization's communications and relationships with the public to build goodwill. Early practitioners like Ivy Lee emphasized a two-way approach of sharing accurate information. Edward Bernays is considered the founder of modern public relations and promoted the idea of "crystallizing public opinion." While PR aims to maintain a positive public image, "spin" refers to selectively emphasizing certain facts to persuade audiences, which some see as deceptive. Skilled spin doctors closely monitor news and public sentiment to control messaging and timing of announcements favoring their clients.
This document defines and provides examples of 7 common propaganda techniques:
1. Name Calling - Labeling something or someone negatively
2. Glittering Generalities - Labeling something positively
3. Transfer - Associating positive symbols to change emotions
4. Testimonials - Using endorsements from respected figures to gain approval
5. Plain Folks - Relating to the audience to gain their approval
6. Card Stacking - Selectively choosing facts to distort information
7. Bandwagon - Persuading others to conform to the popular view
The document encourages thinking of examples for each technique from the novel Animal Farm.
This document discusses various aspects of propaganda including definitions, origins, types, techniques and theories. It begins by defining propaganda as information spread intentionally to help or harm a person, group or nation. It originates from the Catholic Church in the 1600s. The three main types are black, white and grey propaganda depending on the truthfulness of the information. It also discusses several propaganda techniques like name-calling, glittering generalities and bandwagon. Key theorists discussed include Lasswell and his campaign strategy theory, Lippmann's public opinion formation theory, and Herman and Chomsky's five filters model of modern propaganda.
This document outlines several common propaganda techniques, including name-calling, glittering generalities, transfer, testimonials, plain folks, bandwagon, and card stacking. It provides examples of each technique, such as drug ads skimming over side effects, using a celebrity endorsement, labeling foods as low-fat to appear healthy, using patriotic symbols to transfer values, politicians appearing as plain folks, and promoting bond purchases by showing widespread support. The overall document categorizes and illustrates different methods propagandists use to promote ideas, candidates, or products without critical examination.
This document discusses the concepts of persuasion and public opinion. It notes that persuasion shapes our emotional responses to brands and individuals and persuades us to adopt attitudes and behaviors. Persuasion is strategic and can be used to affect attitudes, influence large groups of people, shift public opinion, and change behavior. The style and methods used depend on the target audience as persuasion messages come in many forms.
How PR Can Help You To Win More BusinessSara Paine
This document provides an overview of public relations (PR) and how it can help businesses. It discusses that PR can help increase awareness, change attitudes, and project a positive image to ultimately help drive sales. While PR cannot directly increase sales, it can generate goodwill, interest, and awareness which can help businesses through the marketing funnel. The document also outlines seven key things to know about PR, including that it is not a quick fix, can be difficult to measure, and will rarely get businesses direct front page coverage. It concludes by discussing different levels of PR support a business may need.
Writing For Public Relations: On Advertising is a class supplement. The deck provides ten critical thoughts in advertising along with complementing thoughts from some of the greatest creatives in the industry.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The document outlines learning objectives about how the Nazis targeted certain groups for persecution between 1933-1939. It discusses how the Nazis targeted people with disabilities and the mentally ill for sterilization and "euthanasia." It also examines how the Nazis passed increasingly severe anti-Semitic laws during this period that restricted Jews' freedoms and rights. These laws affected Jews socially, politically, and economically and included the Nuremberg Laws of 1935.
The document discusses propaganda and censorship used by the Nazis. It begins by outlining the learning objectives which are to explain the purpose of propaganda, identify and describe the different forms used by the Nazis, and evaluate their effectiveness. It then provides details on the various methods of Nazi propaganda, including posters, newspapers, rallies, books, radio, and films. Joseph Goebbels was the Reich Minister of Propaganda who controlled all media and aspects of propaganda to influence public opinion in support of Nazi ideology and control the German population.
Writing For Public Relations: PR. The deck provides an overview of skill sets and concepts that students will need to learn to excel in public relations today and tomorrow. It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The deck will also be used as part of conceptual definition of public relations at richardrbecker.com in an article titled Reconciling Definitions: PR Is Not A Communication Process (Feb. 19, 2013). Enjoy.
The document summarizes James Grunig's four models of public relations: 1) The press agentry model uses one-way communication and persuasion to influence audiences. 2) The public information model also uses one-way communication to distribute information about the organization. 3) The two-way asymmetric model uses two-way communication to research publics and persuade them to align with the organization's interests. 4) The two-way symmetric model promotes mutual understanding between an organization and its stakeholders through two-way communication and negotiation.
This document provides an overview of several theories related to public relations and communication including: systems theory which discusses how organizations and their environments depend on each other; situational theory which examines how problem recognition, constraint recognition, and involvement impact engagement; social exchange theory which explores how individuals choose strategies based on perceived costs and benefits; diffusion of innovation which explains how new ideas and behaviors are adopted; uses and gratifications theory which considers how and why people use media; and social learning theory which discusses how people learn from examples in mass media and from other people.
This document provides an overview of key concepts in public relations theory, including the basic elements of communication, persuasion vs manipulation, how PR works to attract and direct an audience, and theories about how media and communication influence audiences. It discusses factors like the source and message credibility, the role of opinion leaders, agenda setting and framing, and models for diffusing new ideas and motivating audiences through increasing awareness, ability, and opportunity. The document aims to educate PR professionals on applying communication theory concepts.
PR- PUBLIC OPINION, ATTITUDES AND PERSUASIONLena Argosino
This document discusses key factors that influence and shape public opinion, including environmental factors, attitudes, values, mass media, interest groups, government, opinion leaders, and public opinion polling. It explains that public opinion is constantly evolving as people's opinions are formed and revised on various public issues, figures, and organizations. Opinion leaders and different groups play important roles in framing issues and attempting to sway public opinion.
Public relations involves planned efforts to build and maintain mutual understanding between an organization and its publics. It helps shape the organization's corporate image through controlled and uncontrolled media. An effective corporate image benefits an organization by stimulating sales, establishing goodwill, and promoting favorable relations with stakeholders. A corporate image is formed through internal efforts like advertising, branding, and employee behavior, as well as external factors outside an organization's control like industry reputation and press coverage. As part of its marketing activities, an organization must consider its target audience and devise an appropriate marketing mix of product, price, placement, and promotion.
Workspaces are not a one size fits all approach — every space has unique needs and requirements that require more than a cookie-cutter solution.Take a look at our slideshow for office design ideas and let us help you create your ideal office workstation layout.
The document provides an overview of the history and development of corporate communication as a field. It discusses key figures like Paul Garrett and Arthur Page who helped establish best practices. Early corporate communication focused on public relations within major companies. Over time, responsibilities expanded to include advertising, marketing, and issues management. The document also examines the roles, skills, and professional responsibilities involved in corporate communication today.
Public relations is the management function of establishing mutually beneficial relationships between an organization and the publics on whom its success or failure depends. It involves evaluating public opinions, defining policies and procedures, executing communication programs, and fostering positive relationships. The objective of public relations is to influence stakeholder perspectives through activities like speaking engagements, awards, press relations, and employee communications. Its scope includes political, community, employee, and financial relations.
The document provides an overview of social media best practices and tools from a public relations agency. It discusses understanding social media and how to use it to share messages, build relationships and awareness. It also outlines social media tools like websites, blogs, keywords and networks. The document recommends boosting engagement through video, images and podcasts. It stresses the importance of research and creating a social media calendar to plan content.
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
Presented at the 5th International Conference on Disability and Rehabilitation in Riyadh, Saudi Arabia. The event was hosted by King Salman Center for Disability and Rehabilitation.
What is Social Media & why should you join? - for businessLaundrylicious
What is social media, and why should I join in? Can my small business really generate profits with social media? How can I generate word-of-mouth through social media?
The document discusses how businesses can use social media like LinkedIn, Facebook, and Twitter to generate profits and attract customers. It explains that social media allows businesses to connect with their target audiences and get recommendations through their customers' networks. The document provides tips on how businesses can get recommendations on each social media platform, including asking for recommendations on LinkedIn, promoting their Facebook page to gain more fans, and getting retweets on Twitter to expand their potential reach. It advocates for participating in social media by listening to customers and sharing valuable content as part of a two-phase social media strategy and implementation plan.
A short "beta" set of ideas on how to work better with LinkedIn professionally with a few tips and suggestions on better practices to consider following and expanding on.
Sara Roberts, Senior Director of Marketing Solutions at Merkle Inc, presented a workshop on Personal Branding for SheSays Denver on 4/4/2016.
Branding is about more than just advertising products - every person also has a personal brand. The best way to advocate for yourself in your career is to cultivate a sharp personal brand and value proposition - what makes you stand out? I lead a workshop leveraging this deck. I covered the why and the how of developing a personal brand and creating a brand objective. These slides can help hone in on the unique skills you bring to the table, making you a strong self-advocate.
Social media marketing involves three stages: connecting with your audience through platforms like LinkedIn and Twitter, broadcasting your message, and engaging in conversations. It is important to listen to your audience and engage with them over time to build word-of-mouth reputation. While social media requires time and commitment, the goal is to raise your professional profile through traditional relationship-building and reputation management. Measurement of results is also important to understand the impact of social media marketing efforts.
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
This document provides guidance on marketing a small business over a 90 day period. It discusses choosing social media platforms, additional marketing avenues like websites and blogs, and setting big goals and objectives that are measurable. Specific tactics are listed for each major social media platform. Tools are recommended for design, websites, booking, and payments. The document concludes with calls to action and information on how to follow the author for more business tips and tools.
This document discusses how inbound marketing can help businesses generate more leads and sales in today's digital landscape. It notes that people now block traditional marketing and get information online instead through search engines, social media, blogs, etc. The key is for companies to match their marketing approach with how prospects now learn about and shop for products. Specifically, the document recommends that businesses change from one-way sales messaging to becoming an interactive resource center; generate traffic and leads through content marketing, social media, online ads and other inbound tactics; and focus on conversions by answering questions that build trust in the brand.
This document provides a summary of sessions and events that took place at the Digiday Career Fair. It describes that there were 17 employers with tables to meet job seekers, 11 speakers gave presentations on various career-related topics, and 592 job applications were submitted. It also lists some of the session titles presented on topics like personal branding, networking, turning liberal arts degrees into tech jobs, resume writing, and interviewing skills. The summary conveys the key purpose and activities of the career fair event.
Zone 5 is a marketing and communications firm that provides various services including social media, public relations, branding, and design. The presentation discusses how to harness social media to meet business goals and build a personal brand. It provides examples of companies that have been successful meeting business goals through creative content, strong customer service, and conversation on social channels. Well-known personal brands like Richard Branson are also examined. The presentation outlines segmenting networks and different content types for various social media platforms like LinkedIn, Twitter, and blogs. It explores these platforms in more depth and provides tips for using them to establish thought leadership and promote a personal or company brand.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)
The importance of social media in business todayTiffany St James
The document discusses the importance of social media for businesses and how the social media landscape has changed dramatically since 2007. It notes that social media has overtaken search as the dominant online activity and recommends that businesses focus on engaging with customers on social media through strategies that build trust and peer recommendations rather than just broadcasting messages. Businesses are advised to listen to customers online, have social media policies and guidance for staff, and get involved in digital conversations to build their brands and gain customer insights.
Social Selling Done Right: Strategies for Creating a Social Selling CultureLinkedIn Sales Solutions
Today’s salesforce is ditching the phones and leveraging social media to find prospects and close deals. While Social Selling continues to drive higher revenue and increase pipeline, most organizations still do not have a social media strategy for their sales organization. Although companies understand why Social Selling is important, they don’t know how to make the change. It’s time for these organizations to implement a Social Selling culture before they get left behind.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
The document provides tips for using social media to fuel a successful job search. It discusses using platforms like Twitter, LinkedIn and Facebook to build your social resume, network with professionals in your industry, and engage with potential employers. Specific tips include highlighting volunteer work and professional memberships, maintaining a professional online presence, requesting recommendations, and following companies you want to work for on their social media pages. The document also notes that recruiters and hiring managers are actively searching social media for candidates.
This document provides tips for students on using social media effectively. It recommends researching people on Google and social media to learn about their interests and find common ground before contacting them. Students should establish an online presence by regularly posting and engaging with others on platforms like Twitter, Facebook, and LinkedIn. The goal is to position oneself as a leader and build connections over time so that potential partners or employers will find a positive online reputation when searching.
Similar to Understanding Public Relations & Social (20)
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
2. About Gabriel PR
• A Public Relations & Communications Agency
• In business since 2007
• 7 years of PR & Communications experience
• Targets: Small business, Marketing agencies, Corporate communicators
• The Team: marketing professionals, graphic designers,
copywriters/editors, translators, media relations specialists, PR
coordinators, field agents and account managers
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
3. What is Social Media?
• Not like traditional media--no
gatekeepers
• Not a DIRECT sales tool
• A place to listen, learn and share
information
• A place to communicate WHY you do
what you do instead of WHAT you do.
• A positioning tool
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
4. What is Public Relations?
• Not JUST media relations and getting
media coverage
• Public Relations is the measurement,
management and evaluation of your
communications to cultivate long-term
and mutually beneficial relationships with
your public.
• A function that manages the
relationships that you have with your
public
• Your public are the audiences that
surround you: customers, media,
employees, etc.
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
5. Public Relations Tools
• Media Relations
• Social Media
• Promotions
• Brand Communications
• Corporate Social Responsibility
• Crisis Communications
• Investor Relations
• Multicultural Communications
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
6. Social Media Tools
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
7. Social Media & PR for B2C
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
8. Social Media & PR for B2B
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
9. Social B2C Keys
• Engage with your audiences I.e.
responding to comments, asking
questions, polls, etc.
• Listen to what’s being said:
complaints, praises
• Share information: tips, tricks,
advice, news, best practices
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
10. Social B2B Keys
• Research, research, research!
• Connect with prospects
• Collect business and personal
info
• Find a friend of a friend
• Seek out common interests to
find a reason to connect
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
11. PR for B2C
• Stay connected!
• Monitor
• Communicate
• Evaluate
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
12. PR for B2B
• Research, research, research!
• Networking/social networking
• Media relations
• Reputation management -
always do a good job, you
never know who other people
know
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
13. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca