This document outlines several common propaganda techniques, including name-calling, glittering generalities, transfer, testimonials, plain folks, bandwagon, and card stacking. It provides examples of each technique, such as drug ads skimming over side effects, using a celebrity endorsement, labeling foods as low-fat to appear healthy, using patriotic symbols to transfer values, politicians appearing as plain folks, and promoting bond purchases by showing widespread support. The overall document categorizes and illustrates different methods propagandists use to promote ideas, candidates, or products without critical examination.

2. NAME-CALLING
“Bad names” are given to
persons, groups, races, policies,
beliefs, etc. in order to make
persons condemn without
examining the evidence.

4. GLITTERING GENERALITIES
Contain “virtue words” to identify a
program, characterize a candidate,
etc. in order to make a person
accept or approve without
examining evidence.

5. MCDONALD’S

6. TRANSFER
The attempt to carry over the
authority, sanction, and prestige of
something we respect to something
the propagandist would have us
accept.

8. TESTIMONIAL
Personal testimony in support of what
the propagandist wants his
audience to accept unquestioningly.

10. PLAIN FOLKS
Attempt to appear to be just an
average person.

12. BANDWAGON
The appeal to the herd instinct or the
desire to follow the crowd.

14. CARD STACKING
A collective term for all sorts of
deception such as lies, half-lies,
distortion, slanted selection of
evidence, etc.

15. MAC

16. WHAT TYPES OF PROPOGANDA?
Drug manufacturers do this frequently in ads in
which they skim over the possible harmful side
effects of their products. Facts are Selected
and presented which most effectively
strengthen and authenticate the point of view
of the propagandist.
(Card Stacking)

17. Jane Russell: "I am delighted with Springboard
products and have felt much better since I
started using them.”
(Testimonial)
Food products will quickly label their foods as
low fat hinting that they are more
healthy, when, in fact, the product might be
high in calories.
(Glittering Generalities)

18. During the 2000 campaign, Vice President Al Gore
used the colors, stars and stripes of the flag for
his logo.
(Transfer)
Bill Clinton eats at McDonalds.
(Plain Folks)
World War II posters encouraged others to buy
bonds by showing how many other people had
bought one.
(Band Wagon)