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Social media 101

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Gabriel Press & Relationships (Gabriel PR)
Gabriel Press & Relationships (Gabriel PR)

The document provides an overview of social media best practices and tools from a public relations agency. It discusses understanding social media and how to use it to share messages, build relationships and awareness. It also outlines social media tools like websites, blogs, keywords and networks. The document recommends boosting engagement through video, images and podcasts. It stresses the importance of research and creating a social media calendar to plan content.

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Social Media 101 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
About Gabriel PR A Public Relations & Communications Agency • In business since 2007 • Specialties: Online Marketing, Branding & Communications, Media Relations • Industries: Coaching/mentoring, publishing, fashion/beauty, health/fitness, financial services, film & television, 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 tradeshows/events, nonwww.gabrielpr.ca profit • | 416.907.2560 |
About Sandra Gabriel • • • • • From Montreal, Quebec GO HABS! Studying & practicing PR/Communications for 9 years Writer/Journalist Public Relations Certificate Ryerson University, Class of 2004 BA, Applied Communication, Royal Roads University, Class of 2008 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
• • • • Understanding Social Media? Social Media overview and best practices. Social Media Tools & Resources: Have your pen and notepad handy! Boosting Social Media Creating Your Social Media Calendar 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Understanding Social Media • • • • • • • Forget everything you know about social media Sharing messages and content Make connections and build relationships Raise your brand awareness Create your own tv or radio show, magazine, newspaper etc. Grow your following Affordable advertising 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Social Media Best Practices • Know what you’re looking for • Get to know the people you want to be social with and open conversation with them • Give before you receive • Be transparent, especially personal brands • Be consistent in your communication but don't be afraid to shake it up…Social media “shaker uppers” coming up! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Social Media Tools & Resources Have your pen and notepad handy! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Website/Blog • • • • It’s you! Online  A place for people to learn more about you A place for people to connect with you A place to share your stories 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Eyes & Ears For listening and learning. Do your research!! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Know Your Keywords • • • • What terms do people use to search for a business like yours Choose up to 3 main keywords Use tags, categories, hashtags wherever possible Tool: Google keyword search 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Know Your Networks • • • • Facebook, Twitter, LinkedIn The best one to use is the one you’re going to use No time? Make time! Social Media Marketing in 10 minutes a day or less? Stay tuned ;-) 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Lists and Groups • • Seek out groups and forums that discuss subjects related to your business. Create your own segmented lists or groups 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Boosting Social Media The social media “shaker uppers” 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Video/Images • • • • Use handheld or tablet Quick 2-5 minute videos Share video on YouTube or Vimeo Share images on Instagram, Pinterest, Facebook 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Podcast • • • Create audio shows with interviews Create your own radio show on BlogTalkRadio.com Share on iTunes 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
How to achieve social media marketing success in 10 minutes a day or less! • • • • • Like something Share something Comment on something Follow someone Make friends • Sidebar: Connect with journalists on Twitter & LinkedIn 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Creating Your Social Media Calendar 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
What to research? • • • • • • • • • Customer Influencers Media Sources Events Competitors Potential connections/partners Online/social media groups and forums Content - video, audio, blogs, articles and white papers on the product/service 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Nov 2014 Mon Tue Wed Thur Fri Planning Dec 2014 Mon Tue Wed Thur Jan 2014 Fri Mon Tue News release production Blog productio n Blog production Wed Thur News release launch Blog Blog Fri
Summary • • • • Know what you’re looking for Do your research Know the best tools for you Plan ahead 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Questio ns 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
Contact Us 416.907.2560 www.gabrielpr.ca gabrielpr@gabrielpr.ca LinkedIn: http://ca.linkedin.com/in/sandragabriel Facebook: http://www.facebook.com/TheGabrielPR Twitter: @cafegabriel YouTube: http://www.youtube.com/user/TheCafeGabriel 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

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Social media 101

  • 1. Social Media 101 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 2. About Gabriel PR A Public Relations & Communications Agency • In business since 2007 • Specialties: Online Marketing, Branding & Communications, Media Relations • Industries: Coaching/mentoring, publishing, fashion/beauty, health/fitness, financial services, film & television, 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 tradeshows/events, nonwww.gabrielpr.ca profit • | 416.907.2560 |
  • 3. About Sandra Gabriel • • • • • From Montreal, Quebec GO HABS! Studying & practicing PR/Communications for 9 years Writer/Journalist Public Relations Certificate Ryerson University, Class of 2004 BA, Applied Communication, Royal Roads University, Class of 2008 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 4. • • • • Understanding Social Media? Social Media overview and best practices. Social Media Tools & Resources: Have your pen and notepad handy! Boosting Social Media Creating Your Social Media Calendar 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 5. Understanding Social Media • • • • • • • Forget everything you know about social media Sharing messages and content Make connections and build relationships Raise your brand awareness Create your own tv or radio show, magazine, newspaper etc. Grow your following Affordable advertising 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 6. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 7. Social Media Best Practices • Know what you’re looking for • Get to know the people you want to be social with and open conversation with them • Give before you receive • Be transparent, especially personal brands • Be consistent in your communication but don't be afraid to shake it up…Social media “shaker uppers” coming up! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 8. Social Media Tools & Resources Have your pen and notepad handy! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 9. Website/Blog • • • • It’s you! Online  A place for people to learn more about you A place for people to connect with you A place to share your stories 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 10. Eyes & Ears For listening and learning. Do your research!! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 11. Know Your Keywords • • • • What terms do people use to search for a business like yours Choose up to 3 main keywords Use tags, categories, hashtags wherever possible Tool: Google keyword search 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 12. Know Your Networks • • • • Facebook, Twitter, LinkedIn The best one to use is the one you’re going to use No time? Make time! Social Media Marketing in 10 minutes a day or less? Stay tuned ;-) 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 13. Lists and Groups • • Seek out groups and forums that discuss subjects related to your business. Create your own segmented lists or groups 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 14. Boosting Social Media The social media “shaker uppers” 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 15. Video/Images • • • • Use handheld or tablet Quick 2-5 minute videos Share video on YouTube or Vimeo Share images on Instagram, Pinterest, Facebook 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 16. Podcast • • • Create audio shows with interviews Create your own radio show on BlogTalkRadio.com Share on iTunes 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 17. How to achieve social media marketing success in 10 minutes a day or less! • • • • • Like something Share something Comment on something Follow someone Make friends • Sidebar: Connect with journalists on Twitter & LinkedIn 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 18. Creating Your Social Media Calendar 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 19. What to research? • • • • • • • • • Customer Influencers Media Sources Events Competitors Potential connections/partners Online/social media groups and forums Content - video, audio, blogs, articles and white papers on the product/service 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 20. Nov 2014 Mon Tue Wed Thur Fri Planning Dec 2014 Mon Tue Wed Thur Jan 2014 Fri Mon Tue News release production Blog productio n Blog production Wed Thur News release launch Blog Blog Fri
  • 21. Summary • • • • Know what you’re looking for Do your research Know the best tools for you Plan ahead 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 22. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 23. Questio ns 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 24. Contact Us 416.907.2560 www.gabrielpr.ca gabrielpr@gabrielpr.ca LinkedIn: http://ca.linkedin.com/in/sandragabriel Facebook: http://www.facebook.com/TheGabrielPR Twitter: @cafegabriel YouTube: http://www.youtube.com/user/TheCafeGabriel 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca
  • 25. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca