Domers by Design focused on developing a new marketing strategy to attract more fans to the Notre Dame Baseball program. They began by creating mission and vision statements, then conducted SWOT and PEST analyses to identify strengths, weaknesses, opportunities, and threats. Their main goals were to increase attendance, create a loyal fanbase, and develop enthusiasm for the program. They segmented the market into key groups like Little Leaguers and students looking for an entertaining experience, and built strategies targeted at each group to connect them with the team and brand of Notre Dame baseball.