How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...Sarah Hall
What do Freddie Starr Ate My Hamster, David Mellor’s Chelsea strip, The Thick of It and Edina Monsoon have in common? Well, all these and more have contributed to PR miseducation. Here is my deck for Leeds Trinity’s Journalism and Media Week 2018 in which I discuss all things fact and fiction and demonstrate what we see about public relations has little in common with what the role entails today.
Social strategist aren’t thinking strategically!Jay Deragon
Today’s leaders must embrace social media but f irst t hey must learn relevant implicat ions t hat
ef f ect st rat egic t hinking. Most are act ively part icipat ion in social media but f ew are t hinking
st rat egically about t heir part icipat ion and t he relevant implicat ions.
Int egrat ing social t ools int o your web sit e wit hout t hinking and planning a sound st rat egy f or t he
ent ire organizat ion ref lect s a lack of t hinking which means you’ll end up doing t he wrong t hings.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.
John loaned a large sum of money to his friend who promised to repay it within two months. Four months have now passed with no repayment or response from his friend. John is facing financial troubles without the repayment. He discovers that his neighbor also lent money to the same friend, which was instead used to pay a gambling debt. When John confronts his friend, he finds him embracing his neighbor's wife, damaging his reputation in the community.
At the end of the lesson, you should be able to:
-compare responses to shared moral dilemmas of baby boomers and millennials
-state qualities of the filinnials
-differentiate ethics from religion
-appreciate the role of religion in globalized world
This volume—the product of decades of hard-won insights from philanthropist Mario Morino and more than a dozen social-sector experts and practitioners—offers practical advice for all social-sector executives and board members who are hungry to achieve more for those they serve.If you’re a leader in search of reliable information to help you make tough decisions . . . if you care deeply about how e ffective your organization is in achieving its mission . . . if you are ready for a leap of reason that will allow your organization to become even better at doing what it does . . . then this monograph will get your organization started on the path of greater rigor and impact. The need for the successful management approaches highlighted in this volume will only increase in the decade ahead. As growing federal and state budget pressures force impossible— even Solomonic—choices, nonprofi ts will increasingly have to show results. Public and private funders will migrate away from organizations with stirring stories alone, toward well-managed organizations that can demonstrate meaningful, lasting impact. This approachable volume will help spark refl ection within your organization about how best to turn your collective passion into even more change in the lives of those who rely on you.
Millennials: Shifting the Workplace & the Total Retail ExperienceConsumer Clarity
This document discusses how retailers can be effective with the millennial generation both as customers and employees. It provides insights into understanding millennials by debunking common myths. As customers, millennials demand transparency, authenticity and customized experiences from retailers. As employees, they are looking for employers they can trust who provide meaningful work and opportunities to make a difference. The document recommends retailers implement strategies to recruit, manage and retain millennial talent, and create millennial-ready customer experiences and workplaces.
How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...Sarah Hall
What do Freddie Starr Ate My Hamster, David Mellor’s Chelsea strip, The Thick of It and Edina Monsoon have in common? Well, all these and more have contributed to PR miseducation. Here is my deck for Leeds Trinity’s Journalism and Media Week 2018 in which I discuss all things fact and fiction and demonstrate what we see about public relations has little in common with what the role entails today.
Social strategist aren’t thinking strategically!Jay Deragon
Today’s leaders must embrace social media but f irst t hey must learn relevant implicat ions t hat
ef f ect st rat egic t hinking. Most are act ively part icipat ion in social media but f ew are t hinking
st rat egically about t heir part icipat ion and t he relevant implicat ions.
Int egrat ing social t ools int o your web sit e wit hout t hinking and planning a sound st rat egy f or t he
ent ire organizat ion ref lect s a lack of t hinking which means you’ll end up doing t he wrong t hings.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.
John loaned a large sum of money to his friend who promised to repay it within two months. Four months have now passed with no repayment or response from his friend. John is facing financial troubles without the repayment. He discovers that his neighbor also lent money to the same friend, which was instead used to pay a gambling debt. When John confronts his friend, he finds him embracing his neighbor's wife, damaging his reputation in the community.
At the end of the lesson, you should be able to:
-compare responses to shared moral dilemmas of baby boomers and millennials
-state qualities of the filinnials
-differentiate ethics from religion
-appreciate the role of religion in globalized world
This volume—the product of decades of hard-won insights from philanthropist Mario Morino and more than a dozen social-sector experts and practitioners—offers practical advice for all social-sector executives and board members who are hungry to achieve more for those they serve.If you’re a leader in search of reliable information to help you make tough decisions . . . if you care deeply about how e ffective your organization is in achieving its mission . . . if you are ready for a leap of reason that will allow your organization to become even better at doing what it does . . . then this monograph will get your organization started on the path of greater rigor and impact. The need for the successful management approaches highlighted in this volume will only increase in the decade ahead. As growing federal and state budget pressures force impossible— even Solomonic—choices, nonprofi ts will increasingly have to show results. Public and private funders will migrate away from organizations with stirring stories alone, toward well-managed organizations that can demonstrate meaningful, lasting impact. This approachable volume will help spark refl ection within your organization about how best to turn your collective passion into even more change in the lives of those who rely on you.
Millennials: Shifting the Workplace & the Total Retail ExperienceConsumer Clarity
This document discusses how retailers can be effective with the millennial generation both as customers and employees. It provides insights into understanding millennials by debunking common myths. As customers, millennials demand transparency, authenticity and customized experiences from retailers. As employees, they are looking for employers they can trust who provide meaningful work and opportunities to make a difference. The document recommends retailers implement strategies to recruit, manage and retain millennial talent, and create millennial-ready customer experiences and workplaces.
SOCIAL MEDIA TRENDS AND THE IMPACT ON HRDelphiaLLC
Organizations have steadily started to integrate social technologies in to recruitment, development and engagement practices. Using social media inside organizations will be increasingly important this year and going forward. HR departments must start creating a social media strategy, including social media practices, policies and guidelines, to leverage current communities and evaluate new ones that are bound to emerge faster than ever before. Joe shares the big picture of social media trends to help you re-tool how you source, develop and engage employees.
Participants will come to understand social media trends to create a social media strategy for HR practices around recruiting, development and engagement.
Learning Objectives include:
The role of social media in contemporary HR practices
Social media trends and their impact on HR
Core concepts for social media policies/guidelines for employees
HR technology, new approaches to recruiting, development and engagement using social media
ABOUT THE SPEAKER
Joe Rotella joined Delphia Consulting in 2002 following a brilliant career in software design and development with Lucent Technologies and Bell Laboratories. While at Bell Labs, Joe earned the coveted Distinguished Member of Technical Staff (DMTS) designation. Joe served as Delphia’s Chief Technical Officer (CTO) for 11 years before transitioning to become its Chief Marketing Officer in 2014. Joe’s also served on HRACO’s board and teaches the Strategic Management module of the SHRM Learning System in HRACO’s PHR/SHPR Preparatory program.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
In a time of stagnant distrust of institutions, your social media presence provides a means to connect with the people who seek your expertise and trust your brand.
Public relations is an important tool for business success that involves two-way communication between an entity and its customers/public. It aims to manage reputation and create goodwill. Key functions include media relations, crisis management, and building positive relationships. While advertising focuses on sales, public relations promotes the whole organization. An effective public relations strategy enhances prestige and presents a favorable image to stakeholders.
The document discusses Grunig and Hunt's four models of public relations: press agentry, public information, one-way asymmetrical, and two-way symmetrical. It provides definitions of each model, discusses their history, factors of influence, critiques, benefits and downsides, and examples of organizations that use each model and when. The presentation seeks to analyze the models and provide practical examples to broaden understanding of when each could be applied by PR practitioners.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Public relations (PR) manages the release and spread of publicity about a firm or individual to the public to influence their opinions, attitudes or behaviours.
PR aims to build and maintain relationships with stakeholders and those who influence the target audience, to enhance the public reputation.
Public relations professionals are storytellers and image shapers who create a positive narrative for their clients by working closely with journalists and other media. This allows them to manage and generate positive publicity for their clients to enhance their reputations. Public relations are controlled internally as a strategy, but publicity is controlled and distributed externally.
PR has been a profession since the dawn of the 20th century, but the roots of the idea of widely influencing public opinion and action can be found and during the movement to abolish slavery in England 100 years before that.
Because of these beginnings, one of the underlying assumptions of PR is that it should be socially responsible and go beyond organisational goals to play a constructive role in society.
Depending on the situation, PR will have a particular tone – whether it is showing empathy and understanding, storytelling and creativity, or more persuasive messaging. Messages are tailored to the relevant target audience/s.
PR applies to all organisations from small businesses to corporations to governments or activists. They could be from the private, public or third sector. The third sector is an umbrella term for voluntary and community organisations such as social enterprises.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Uluslararası İtibar Yönetimi Konferansı 2012- Medya ve İtibar Yönetimi- Ayten...İtibar Yönetimi Enstitüsü
Cumhurbaşkanlığı himayelerinde, İtibar Yönetimi Enstitüsü ve Kadir Has Üniversitesi işbirliğiyle 17–19 Ekim 2012 tarihlerinde İstanbul’da Uluslararası İtibar Yönetimi Konferansı düzenlenmiştir. http://tr.reputationconference.org/
International PR & Information Technology Jamal Nassar 2013Jamal Nassar
This document provides information about an upcoming training on International PR & Information Technology to be held in Kuala Lumpur, Malaysia from August 24-28, 2013. It is led by trainer Jamal Nassar and will cover topics such as the history and definitions of PR, current issues in the industry, functions and components of PR, and global PR practices. The document also shares definitions of PR, the roles of internal and external PR, a brief history of the field, and trends in the PR industry in 2012.
This document summarizes a webinar about communicating corporate social responsibility through social media. It discusses strategies for using social media to promote responsible business practices and engage stakeholders. Specific platforms like Twitter, Facebook, and LinkedIn are examined for their suitability for issues-based messaging. Case studies of companies effectively aligning their social media presence with causes are provided. Tools for content creation, community engagement, and measuring results are recommended. The webinar aims to provide best practices for mission-driven businesses to strategically leverage social media.
This document provides a summary of key trends predicted for the public relations industry in 2012. Some of the major trends discussed include:
- Organizations empowering business leaders and subject matter experts to get more involved in digital platforms and social media.
- Continued convergence of branding/marketing and reputation management functions within organizations.
- The need for PR professionals to get more comfortable with analytics to work closely with marketing.
- Global communication and engagement will define organizations as it becomes easier for any individual to influence large groups.
- The rise of the "Influence Professional" role to track influence across communication channels using new data and analytics skills.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Cluetrain and beyond for corporate communications and public relationsStuart Bruce
More than 10 years on what are the current implications of The Cluetrain Manifesto for corporate communications and public relations? Created for a lecture to post-graduate MA communications, public relations, marketing and business students at Leeds Metropolitan University.
Building Communities Before You Need ThemSteve Radick
This document provides guidance on building brand communities before they are needed. It emphasizes that communities are built through genuine engagement and shared values rather than marketing tactics. The key steps outlined are to identify goals and audiences, define your brand's personality, appoint a community manager, educate stakeholders, add value through conversation on issues, join other communities, take interactions offline, advance industry conversations, go above and beyond, measure outcomes not just outputs, adapt based on feedback, and maintain humility. The overall message is that successful communities are earned through patience and membership in the community, not bought through promotional tactics.
4 Key Components to Winning CSR This 2017 (Webinar) CyberGrants
CyberGrants expects 2017 to be a true turning point. With the new administration, we’re seeing a rising interest in social, economical, and environmental issues from both public and private companies!
Having a strategy to support your employees and what they’re passionate about is important. So how can you support their passions and your business interests in 2017? And why should you care?
CyberGrants has been collaborating with companies to dramatically increase employee engagement, implement customized CSR initiatives and assist in grantmaking that impacts communities around the world. We’ll cover:
Storytelling: How to creatively connect and tell stories about your programs and goals.
Collaboration: From change management to collaboration, how to make the move.
Transparency: Learn to build a community your employees can trust.
Inclusion: How this concept will dramatically impact your workplace.
Mike Schaffer is the Director of Social Media at iostudio, an advertising agency with offices in Washington DC and Nashville. He has a background in sports, restaurant, and entertainment PR. He is a prolific blogger and is ranked highly among PR professionals on Twitter. iostudio offers a full range of in-house services including branding, design, advertising, web development, social media management, video/photography, and public relations. The document then provides perspectives from various social media professionals on what social media is and isn't, a brief history of Facebook, why social media metrics are important, an overview of Facebook Insights, and contact information for Mike Schaffer.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
What is corporate communication why it used and where it is.
all aspect of corporate communication with its management perspective to communication perspective. Public relations media relations internal external communication of corporate..
The document provides an overview of the topics that will be covered in Week One of a course on transforming communities through project design and public relations for social campaigns. The week will include an introduction to the course requirements, an understanding of public relations, and discussions on PR campaigns and transforming communities. It defines public relations and discusses its role from both a managerial and communicative perspective. It also outlines some classic definitions of PR, explores PR in different contexts such as non-profit and government sectors, and discusses elements of successful PR campaigns including research, planning, execution and evaluation.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SOCIAL MEDIA TRENDS AND THE IMPACT ON HRDelphiaLLC
Organizations have steadily started to integrate social technologies in to recruitment, development and engagement practices. Using social media inside organizations will be increasingly important this year and going forward. HR departments must start creating a social media strategy, including social media practices, policies and guidelines, to leverage current communities and evaluate new ones that are bound to emerge faster than ever before. Joe shares the big picture of social media trends to help you re-tool how you source, develop and engage employees.
Participants will come to understand social media trends to create a social media strategy for HR practices around recruiting, development and engagement.
Learning Objectives include:
The role of social media in contemporary HR practices
Social media trends and their impact on HR
Core concepts for social media policies/guidelines for employees
HR technology, new approaches to recruiting, development and engagement using social media
ABOUT THE SPEAKER
Joe Rotella joined Delphia Consulting in 2002 following a brilliant career in software design and development with Lucent Technologies and Bell Laboratories. While at Bell Labs, Joe earned the coveted Distinguished Member of Technical Staff (DMTS) designation. Joe served as Delphia’s Chief Technical Officer (CTO) for 11 years before transitioning to become its Chief Marketing Officer in 2014. Joe’s also served on HRACO’s board and teaches the Strategic Management module of the SHRM Learning System in HRACO’s PHR/SHPR Preparatory program.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
In a time of stagnant distrust of institutions, your social media presence provides a means to connect with the people who seek your expertise and trust your brand.
Public relations is an important tool for business success that involves two-way communication between an entity and its customers/public. It aims to manage reputation and create goodwill. Key functions include media relations, crisis management, and building positive relationships. While advertising focuses on sales, public relations promotes the whole organization. An effective public relations strategy enhances prestige and presents a favorable image to stakeholders.
The document discusses Grunig and Hunt's four models of public relations: press agentry, public information, one-way asymmetrical, and two-way symmetrical. It provides definitions of each model, discusses their history, factors of influence, critiques, benefits and downsides, and examples of organizations that use each model and when. The presentation seeks to analyze the models and provide practical examples to broaden understanding of when each could be applied by PR practitioners.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Public relations (PR) manages the release and spread of publicity about a firm or individual to the public to influence their opinions, attitudes or behaviours.
PR aims to build and maintain relationships with stakeholders and those who influence the target audience, to enhance the public reputation.
Public relations professionals are storytellers and image shapers who create a positive narrative for their clients by working closely with journalists and other media. This allows them to manage and generate positive publicity for their clients to enhance their reputations. Public relations are controlled internally as a strategy, but publicity is controlled and distributed externally.
PR has been a profession since the dawn of the 20th century, but the roots of the idea of widely influencing public opinion and action can be found and during the movement to abolish slavery in England 100 years before that.
Because of these beginnings, one of the underlying assumptions of PR is that it should be socially responsible and go beyond organisational goals to play a constructive role in society.
Depending on the situation, PR will have a particular tone – whether it is showing empathy and understanding, storytelling and creativity, or more persuasive messaging. Messages are tailored to the relevant target audience/s.
PR applies to all organisations from small businesses to corporations to governments or activists. They could be from the private, public or third sector. The third sector is an umbrella term for voluntary and community organisations such as social enterprises.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Uluslararası İtibar Yönetimi Konferansı 2012- Medya ve İtibar Yönetimi- Ayten...İtibar Yönetimi Enstitüsü
Cumhurbaşkanlığı himayelerinde, İtibar Yönetimi Enstitüsü ve Kadir Has Üniversitesi işbirliğiyle 17–19 Ekim 2012 tarihlerinde İstanbul’da Uluslararası İtibar Yönetimi Konferansı düzenlenmiştir. http://tr.reputationconference.org/
International PR & Information Technology Jamal Nassar 2013Jamal Nassar
This document provides information about an upcoming training on International PR & Information Technology to be held in Kuala Lumpur, Malaysia from August 24-28, 2013. It is led by trainer Jamal Nassar and will cover topics such as the history and definitions of PR, current issues in the industry, functions and components of PR, and global PR practices. The document also shares definitions of PR, the roles of internal and external PR, a brief history of the field, and trends in the PR industry in 2012.
This document summarizes a webinar about communicating corporate social responsibility through social media. It discusses strategies for using social media to promote responsible business practices and engage stakeholders. Specific platforms like Twitter, Facebook, and LinkedIn are examined for their suitability for issues-based messaging. Case studies of companies effectively aligning their social media presence with causes are provided. Tools for content creation, community engagement, and measuring results are recommended. The webinar aims to provide best practices for mission-driven businesses to strategically leverage social media.
This document provides a summary of key trends predicted for the public relations industry in 2012. Some of the major trends discussed include:
- Organizations empowering business leaders and subject matter experts to get more involved in digital platforms and social media.
- Continued convergence of branding/marketing and reputation management functions within organizations.
- The need for PR professionals to get more comfortable with analytics to work closely with marketing.
- Global communication and engagement will define organizations as it becomes easier for any individual to influence large groups.
- The rise of the "Influence Professional" role to track influence across communication channels using new data and analytics skills.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Cluetrain and beyond for corporate communications and public relationsStuart Bruce
More than 10 years on what are the current implications of The Cluetrain Manifesto for corporate communications and public relations? Created for a lecture to post-graduate MA communications, public relations, marketing and business students at Leeds Metropolitan University.
Building Communities Before You Need ThemSteve Radick
This document provides guidance on building brand communities before they are needed. It emphasizes that communities are built through genuine engagement and shared values rather than marketing tactics. The key steps outlined are to identify goals and audiences, define your brand's personality, appoint a community manager, educate stakeholders, add value through conversation on issues, join other communities, take interactions offline, advance industry conversations, go above and beyond, measure outcomes not just outputs, adapt based on feedback, and maintain humility. The overall message is that successful communities are earned through patience and membership in the community, not bought through promotional tactics.
4 Key Components to Winning CSR This 2017 (Webinar) CyberGrants
CyberGrants expects 2017 to be a true turning point. With the new administration, we’re seeing a rising interest in social, economical, and environmental issues from both public and private companies!
Having a strategy to support your employees and what they’re passionate about is important. So how can you support their passions and your business interests in 2017? And why should you care?
CyberGrants has been collaborating with companies to dramatically increase employee engagement, implement customized CSR initiatives and assist in grantmaking that impacts communities around the world. We’ll cover:
Storytelling: How to creatively connect and tell stories about your programs and goals.
Collaboration: From change management to collaboration, how to make the move.
Transparency: Learn to build a community your employees can trust.
Inclusion: How this concept will dramatically impact your workplace.
Mike Schaffer is the Director of Social Media at iostudio, an advertising agency with offices in Washington DC and Nashville. He has a background in sports, restaurant, and entertainment PR. He is a prolific blogger and is ranked highly among PR professionals on Twitter. iostudio offers a full range of in-house services including branding, design, advertising, web development, social media management, video/photography, and public relations. The document then provides perspectives from various social media professionals on what social media is and isn't, a brief history of Facebook, why social media metrics are important, an overview of Facebook Insights, and contact information for Mike Schaffer.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
What is corporate communication why it used and where it is.
all aspect of corporate communication with its management perspective to communication perspective. Public relations media relations internal external communication of corporate..
The document provides an overview of the topics that will be covered in Week One of a course on transforming communities through project design and public relations for social campaigns. The week will include an introduction to the course requirements, an understanding of public relations, and discussions on PR campaigns and transforming communities. It defines public relations and discusses its role from both a managerial and communicative perspective. It also outlines some classic definitions of PR, explores PR in different contexts such as non-profit and government sectors, and discusses elements of successful PR campaigns including research, planning, execution and evaluation.
Similar to Meizar Assiry (ijey) - A Public Affairs Practitioner's Perspective on Digital Business Communications (20)
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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2. AGENDA
2
Introduction
Public Relations vs Public Affairs
Digital Media vs Social Media
Good (and Bad) Practices
Skills to Develop
Conclusion
6. 4
1
3
2
PRESS AGENTRY/ PUBLICITY
Seek attention for their
organizations in almost any possible
wayPUBLIC INFORMATION
Journalists in-residence who
disseminate accurate, but
usually only favorable,
information
TWO-WAY
ASYMMETRICAL
Conduct scientific research to
determine how to persuade
publics
TWO-WAY SYMMETRICAL
Use research and dialogue to
bring about symbiotic changes in
ideas, attitudes, and behaviors of
both parties
GRUNIG’S MODEL OF PUBLIC RELATIONS
6
7. 7
PUBLIC RELATIONS PUBLIC AFFAIRS
• The discipline which looks after reputation,
with the aim of earning understanding
and support and influencing opinion
and behavior.
• It is the planned and sustained effort to
establish and maintain goodwill and
mutual understanding between an
organization and its publics.
Chartered Institute of Public Relations UK
• The corporate function that deals with the
non-market arena.
• ‘Social license’ to operate can be
questioned and revoked.
• Requires skills in assessing issues, their
development and emergence and in
working with a building coalitions with
stakeholders.
John Mahon, Chair of International Business Policy and Strategy and Professor of
Management at the Maine Business School, University of Maine
8. PUBLIC RELATIONS
8
“Poison”Ivy Lee
“Declaration of Principles” (1906), the first press release on
Pennsylvania Railroad, 50 deaths.
“LudlowMassacre”
In Colorado (1914) . Rockefeller’s mine tragedy, 12 children
died. Blame-shifting to United Miners of America
G. Farben/Naziscandal
Ivy advised Nazi’s “minister of propaganda” to be more open
to foreign world and media (1930s)
9. PUBLIC RELATIONS
9
“Propaganda” by Edward Bernays (1928)
Public relations is not a gimmick but a necessity
Torches of Freedom/Easter Parade (1929) of
Lucky Strikes
Cigarettes are soothing to the throat and slimming to
the waistline
Nazi Propaganda (1920s-1930s)
• Joseph Goebbels, Nazi’s minister of propaganda,
admires Bernays’ ideas
• Used his book as source to create “Fuhrer cult”
around Adolf Hitler
10. PUBLIC AFFAIRS
10
1970s: CEOs dissatisfaction with PR that focuses
on media relations and publicity.
“Managing Public Relations” (1984) by James
Grunig & Todd Hunt observes Public Affairs
Stakeholders Theory by Ed Freeman (1983)
Howard Chase’s Issues Management (1977)
11. SO, WHAT IS STRATEGIC?
11
SUSTAINABLE BUSINESS
THE BIG PICTURE
REPUTATION
LONG TERM IMPACT
12. PUBLIC AFFAIRS IS STRATEGIC?
• Research-based
• Contributes to corporation’s decision-making process
• Aims to build relationships and good business
reputations
• Reputation = Achievement + Communications
12
17. DIGITAL MEDIA
▰ DIGITAL Ways
▻ Your overall business model, the way you make money,
the way you deliver a value proposition overall
▻ New way to interact with customers to take your value
proposition and bring it to market
▻ A different way of operating within a company, and
within a broader ecosystem to make those products and
services happen
David Edelman, former Marketing and Sales Practice Partner at McKinsey & Company, 2016
17
18. DIGITAL MEDIA
▰ Digital media enable companies to introduce
and market products in more targeted and
personalized ways
▰ Psychographic, demographic, and geographic
18
19. SOCIAL MEDIA
▰ SOCIAL MEDIA Channels
▻ Twitter, Instagram, Facebook, LinkedIn, etc.
▻ Social media “levels us” with Prabowo, Fadli Zon,
Susi Pudjiastuti, Go-Jek, Indosat, etc.
▻ Two-Way Symmetrical model of communications
is even more possible to be applied
19
21. 21
• 86 percent of executives in Australia,
New Zealand and Asia believe having a
social CEO is positive for a company’s
reputation
Sources: Hootsuite, Weber
Shandwick
• 76 percent believe it enhances
credibility in the market
• Three out of four consumers say a
CEO’s presence on social makes a
brand more trustworthy
• Companies with CEOs active
on social media are perceived
23 percent more positively
than companies with inactive
CEOs
Barriers:
• Lack of time
• Competing priorities
• Lack of expertise
• Uncertainty caused by past failures
• Lack of evidence of ROI
• Legal discouragement
22. DIGITAL MEDIA: GOOD & BAD PRACTICES
22
• Shares lost more than $7 billion in value
• Elon gave up his chairman position at Tesla for 3 years
• Tesla shares fell over $2 billion
• Pay SEC $20 million to resolve the case
30. 30
LOVE READING POLITICAL,BUSINESS,
AND CURRENT AFFAIRS NEWS
WRITING IN INDONESIAN AND
ENGLISH FOR BUSINESS
SMART SOCIALMEDIA UTILIZATION
SMART SEARCH ENGINE UTILIZATION
BE CREATIVE
WITH WORDS
BE PATIENT AND
PERSISTENT
31. 31
BE A
TEAM PLAYER
BE A
GOODLISTENER
LOVE HUMAN BEINGS,
PROFESSIONALLY
NOT AFRAID TO ASK QUESTIONS
KNOW YOUR LIMITATIONS AND
MAKE EFFORTS
OPEN TO
CRITICISM
33. CONCLUSION
33
Digital is more on the mindset of doing things.
Digital enables businesses to communicate more in two-way
symmetrical model with stakeholders
Digital enables business communications to be more targeted
and personalized
34. “THANK YOU
34
MEIZAR AHMAD ASSIRY
Social Media Specialist and Marketing Officer
at Kiroyan Partners
Meizar Ahmad Assiry
@meizar
Meizar Ahmad Assiry
@ijey
meizarology.blogspot.com
meizar10@gmail.com
08569191093