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Understanding Generation Alpha- Infographic
This document outlines key characteristics of Generation Alpha, those born between 2010-2024. It notes that over 2.7 million Generation Alphas are born globally each week, with top baby names including Olivia, Ava, Amelia, Noah and Oliver. As the children of Millennial parents, Generation Alphas are growing up with emerging technologies like smart speakers, 5G, autonomous vehicles and quantum computing. The future for Generation Alphas includes a global population that may reach 9.8 billion people, with India and China as the most populous countries and China having the largest economy.
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- 1. mccrindle.com | generationalpha.comSource:UN, OECD, McCrindle | cbMcCrindle 2020 Driverless train operator Sustainability officer Cybersecurity specialist UX manager Blockchain developer Data designer Virtual reality engineer Sleep technician Life simplifier Urban farmer Space tourism agent AI specialist Robotics mechanic Drone pilot Wellbeing manager Myspace Street directory Pager MP3 player Blackberry Fax machine Landline phone CD/DVD GPS unit Car key - ignition Textbooks Desktop computer Credit cards Wallet Analogue watch iPad Instagram Google glassSiri 3D printers GoPro HERO3 Apple watch Tesla Powerwall Fortnite Smart speakers AirPods 5G Biometrics Autonomous vehicles Quantum computing Aerial ridesharing 2010 B O R N 2 0 1 0 - 2 0 2 4 20202011 2012 2013 2014 2021 2022 2023 20242016 2017 2018 20192015 N E W J O B S I N C O M I N G T E C H N O L O G Y T I M E L I N E O U T G O I N G T E C H N O L O G Y M I L E S T O N E S First alphas born 500 million 1 billion 1.6 billion 2.2 billion G E N E R A T I O N A L P H A Olivia Ava Amelia Noah Oliver William 1 2 3 Generation Alphas born globally each week Upagers Multi-modals 2,740,000 W H AT S H A P E D T H E M Millennial parents (Generation Y) Born 1980-1994 — aged 26-40 T H E I R F U T U R E Older siblings to Generation Beta Born 2025-2039 University graduates 1 IN 2 Business context CONTINUOUS VOLATILITY Education outcomes ADAPTABILITY Training MICRO-CREDENTIALS Workplace focus WELLBEING Global population 9.8 BILLION Global median age 36.1 Largest population INDIA Largest economy CHINA O L D E S T A L P H A S A R E 1 0 Y O U N G E S T A L P H A S T U R N 2 5 T O P B A B Y N A M E SW E E K LY B I R T H S T O P C O U N T R I E S O F B I R T HL A B E L S A B O U T G E N E R AT I O N A L P H A Global population 7.8 BILLION University graduates 1 IN 3 Global median age 30.9 Business context FREQUENT DISRUPTION Education outcomes EMPLOYABILITY Training QUALIFICATIONS Workplace focus DIVERSITY Largest population CHINA Largest population growth by continent ASIA Largest economy UNITED STATES Largest population growth by continent AFRICA N O W T H E N 1 2 3 Generation glass India China IndonesiaGlobal Gen The Alphas 2 0 2 0 2 0 5 0
- 2. BUILDER SCATEGORY BABYBO O MER S GEN ERATION X GEN ERATION Y GEN ERATION Z GENERATION α Directing Coordinating Guiding Empowering InspiringControlling L l l lL L L L L ll l For a detailed report: generationalpha.com For more on the generations: mccrindle.com To book a speaker for your next event: mccrindlespeakers.com Social markers Slang terms Name origin Iconic cars Iconic toys Music devices Screen content Leadership styles Audio cassette 1962 Walkman 1979 iPod 2001 Spotify 2008 Smart speakers Now Record player LP, 1948 Moon landing 1969 Stock market crash 1987 September 11 2001 GFC 2008 Trump / Brexit 2016 World War II 1939-1945 Ford Mustang 1964 Holden Commodore 1978 Toyota Prius 1997 Tesla Model S 2012 Autonomous vehicles 2020s Model T Ford Final, 1927 Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates TV VCR Internet Device StreamingCinema We prefer proper English if you please Rad Ace As if Wicked Dude Whassup? Doh Bling Funky Foshizz yass queen bae fam slay lit insta GOAT flexextra yeet Way out Peace Be cool Groovy Born: < 1946 Age: 75+ Born: 1946-1964 Age: 56-74 Born: 1965-1979 Age: 41-55 Born: 1980-1994 Age: 26-40 Born: 1995-2009 Age: 11-25 Born: 2010-2024 Age: under 11 The generation that built the economy, infrastructure and society after the Depression and WW2. The post-war baby boom that created an economic boom. Ironically named after Douglas Coupland’s anti- label moniker - “just call us X”. Note: spans 15 years. The letter that followed X, also known as Millennials. Following from Y, the end of an era and the end of a millennium. Coined by McCrindle to define the start of a whole new era. Follows scientific naming (Greek alphabet).