McCrindle 2025 | Source: McCrindle, ABS
22
23
Australia’s Population Map
City
Sydney
Melbourne
Brisbane
Perth
Adelaide
Gold Coast
Newcastle
ACT/Canberra
Sunshine Coast
Wollongong
Geelong
Hobart
Townsville
Cairns
Toowoomba
Darwin
Ballarat
Bendigo
Albury - Wodonga
Launceston
Mackay
Bunbury
Rockhampton
Bundaberg
Coffs Harbour
Hervey Bay
Wagga Wagga
Shepparton
Mildura
Port Macquarie
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
‘ 000
5,667
5,497
2,855
2,459
1,492
767
542
518
428
323
316
256
192
166
154
154
122
107
103
93
90
84
84
80
77
64
58
56
55
53
Top 30 Population
27.8M 1.8%
Growth rate p.a.
10.6M
Households
38.3
Median age
2.5
Average size
Total population
NSW
8.6m
1.4%
NT
0.3m
0.7% QLD
5.7m
2.0%
VIC
7.2m
2.1%
WA
3.1m
2.5%
SA
1.9m
1.2%
TAS
0.6m
0.3%
ACT
0.5m
1.5%
State population proportion
NSW
VIC
QLD
WA
SA
TAS
NT
31%
26%
21%
11%
7%
2%
ACT 2%
1%
less than 1
1 to 10
10 or more
Births ‘000 Total Fertility Rate
2008
2000 2004
240
285
270
255
315
300
1.5
2.0
1.9
1.6
1.7
1.8
2020
2016
2012
Employment
Life
Unemployment rate
4.1%
Total employed
15m
Full time
Part time
Unemployed
0.6M
4.5M
10M
Life expectancy
at birth
M 81.1 F 85.1
Median age of
parents
M 33.8 F 31.9
Median age of
marriage
M 32.9 F 31.2
Total Fertility rate
Australia 1.5
OECD 1.58
People per km2
‘35 ‘45 ‘55 ‘65 ‘75 ‘85 ‘95 ‘05 ‘15 ‘25
1930 1940 1950 1960 1970 1980 1990 2000 2010 2020
1940 1960 1980 2000 2020
0
00
00
00
00
BB X Y Z α
B
Population by year of birth
Population by year of birth
Builders
National leaders
Lyons M Menzies H Gtn M Whit Fraser Hawke Keating Howard Rudd Gill Abt Turnb
Liberal/National
Morris Albanese
Labor
Curtin Chifley
Population
Nixon
Eisenhower Ford Reagan G Bush GW Bush Trump T
Roosevelt
AUS 5 million 10 million 15 million 20 million 25 million
World
AUS
US
3 billion
2 billion 4 billion 5 billion 7 billion 8 billion
6 billion
Truman JFK Johnson Carter Clinton Obama Biden
Democrat
100k
50k
0
150k
200k
300k
250k
350k
AGE 80+
Baby
Boomers
Population
4.9m - 18%
% of workforce
Today: 12% | 2035: 0%
AGE 61-79
Gen X
Population
4.9m - 18%
% of workforce
Today: 28% | 2035: 20%
AGE 46-60
Gen Y (Millennials)
Population
5.8m - 21%
% of workforce
Today: 33% | 2035: 31%
AGE 31-45
Gen Z
Population
5.4m - 20%
% of workforce
Today: 27% | 2035: 32%
AGE 16-30
Gen
Alpha
Gen
Beta
Population
4.9m - 18%
% of workforce
Today: 0% | 2035: 17%
Republican
AGE 16
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Population
1.2m - 5%
% of workforce
Today: 0% | 2035: 0%
Australia’s Generational Profile
Menzies Holt McMahon
Record birth
numbers - 315,147
War babies
Highest birth
rate ever recorded —
3.5 births/woman
The “echo boom”
— reflected the
fertility years of
the Boomers
Birth numbers
reach 276,361
— not beaten
until 2007
Post WWII
baby boom
Lowest birth
rate ever
recorded - 1.5

Australia Population Map

  • 1.
    McCrindle 2025 |Source: McCrindle, ABS 22 23 Australia’s Population Map City Sydney Melbourne Brisbane Perth Adelaide Gold Coast Newcastle ACT/Canberra Sunshine Coast Wollongong Geelong Hobart Townsville Cairns Toowoomba Darwin Ballarat Bendigo Albury - Wodonga Launceston Mackay Bunbury Rockhampton Bundaberg Coffs Harbour Hervey Bay Wagga Wagga Shepparton Mildura Port Macquarie # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 ‘ 000 5,667 5,497 2,855 2,459 1,492 767 542 518 428 323 316 256 192 166 154 154 122 107 103 93 90 84 84 80 77 64 58 56 55 53 Top 30 Population 27.8M 1.8% Growth rate p.a. 10.6M Households 38.3 Median age 2.5 Average size Total population NSW 8.6m 1.4% NT 0.3m 0.7% QLD 5.7m 2.0% VIC 7.2m 2.1% WA 3.1m 2.5% SA 1.9m 1.2% TAS 0.6m 0.3% ACT 0.5m 1.5% State population proportion NSW VIC QLD WA SA TAS NT 31% 26% 21% 11% 7% 2% ACT 2% 1% less than 1 1 to 10 10 or more Births ‘000 Total Fertility Rate 2008 2000 2004 240 285 270 255 315 300 1.5 2.0 1.9 1.6 1.7 1.8 2020 2016 2012 Employment Life Unemployment rate 4.1% Total employed 15m Full time Part time Unemployed 0.6M 4.5M 10M Life expectancy at birth M 81.1 F 85.1 Median age of parents M 33.8 F 31.9 Median age of marriage M 32.9 F 31.2 Total Fertility rate Australia 1.5 OECD 1.58 People per km2
  • 2.
    ‘35 ‘45 ‘55‘65 ‘75 ‘85 ‘95 ‘05 ‘15 ‘25 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 1940 1960 1980 2000 2020 0 00 00 00 00 BB X Y Z α B Population by year of birth Population by year of birth Builders National leaders Lyons M Menzies H Gtn M Whit Fraser Hawke Keating Howard Rudd Gill Abt Turnb Liberal/National Morris Albanese Labor Curtin Chifley Population Nixon Eisenhower Ford Reagan G Bush GW Bush Trump T Roosevelt AUS 5 million 10 million 15 million 20 million 25 million World AUS US 3 billion 2 billion 4 billion 5 billion 7 billion 8 billion 6 billion Truman JFK Johnson Carter Clinton Obama Biden Democrat 100k 50k 0 150k 200k 300k 250k 350k AGE 80+ Baby Boomers Population 4.9m - 18% % of workforce Today: 12% | 2035: 0% AGE 61-79 Gen X Population 4.9m - 18% % of workforce Today: 28% | 2035: 20% AGE 46-60 Gen Y (Millennials) Population 5.8m - 21% % of workforce Today: 33% | 2035: 31% AGE 31-45 Gen Z Population 5.4m - 20% % of workforce Today: 27% | 2035: 32% AGE 16-30 Gen Alpha Gen Beta Population 4.9m - 18% % of workforce Today: 0% | 2035: 17% Republican AGE 16 For more resources go to: mccrindle.com To book a speaker for your next event go to: mccrindlespeakers.com +61 2 8824 3422 info@mccrindle.com Population 1.2m - 5% % of workforce Today: 0% | 2035: 0% Australia’s Generational Profile Menzies Holt McMahon Record birth numbers - 315,147 War babies Highest birth rate ever recorded — 3.5 births/woman The “echo boom” — reflected the fertility years of the Boomers Birth numbers reach 276,361 — not beaten until 2007 Post WWII baby boom Lowest birth rate ever recorded - 1.5