This infographic breaks down key insights for parents on Generation Alphas characteristics, digital habits, the benefits and challenges of screen use, their online vs offline activity and optimism for the future.

1. Sources:
Parenting Generation Alpha Report, McCrindle, 2024
Baby Names Australia Report, McCrindle, 2024
Generations Defined Report, McCrindle, 2023
Parenting
Generation Alpha
Born 2010-2024
Global population
2.1 Billion
Digital Social Global Mobile Visual
CHARACTERISTICS
MOST POPULAR BABY NAMES
PARENTING IN A DIGITAL ERA
THE INFORMATION OVERLOAD
Yet, despite this
GEN ALPHA’S ONLINE VS OFFLINE ACTIVITY
WHERE SCREEN USE IS HAPPENING
Parents strongly/
somewhat agree
that screens:
The average time spent each week
watching TV or on an individual
device
The average time spent each week
doing face-to-face activities with
parents
THE DIGITAL DELAY
have delayed or are delaying their child owning a
device for as long as possible
OPTIMISTIC FOR THE FUTURE
are hopeful about the world
Generation Alpha will inherit
Parents are most
worried about:
In an environment where children feel safe,
valued and have a sense of love and
belonging, providing them with challenges
and supportive encouragement are two
simple ways to nurture their resilience and
positively influence their mental health.
– GENERATION ALPHA BOOK
Provide entertainment
Help with learning
Help connect their child
with others
68%
54%
31%
59%
58%
52%
Their child developing a
reliance on a screen or device
The impact on their child’s
behaviour
Exposure to inappropriate
content
THE BENEFITS AND CHALLENGES OF SCREEN USE
12 hours
25 minutes
12 hours
5 minutes
42%
73%
26% 24%
Travelling to a
destination
While eating a
meal at home
In a waiting room
(i.e. at the doctor’s)
have delayed or are delaying their child setting up social media
accounts for as long as possible
Strongly/somewhat agree
1
2 3 1
2 3
William
Boys Girls
Oliver
Jack
Olivia
Charlotte
Amelia
Where parents go for advice
Inner circle
65%
Online platforms
including social media
54%
Global experts
and forums
38%
71%
50%
Feel overwhelmed by the amount and variety of advice they can access
44%
Feel more equipped with parenting information than their own parents
66%
1
2 3
1
2
3
1
2
3
1
2
3
ONLINE OFFLINE
Strongly/somewhat agree
Strongly/somewhat agree
Every time/often
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