Daiana's talk from BrightonSEO September 2018

1. Daiana Damacus
/in/daianadamacus
Webcertain
Putting the social in social
search engines

2. What is a social search engine?
“An enhanced version of a search engine that
combines traditional algorithm-driven technology
with online community filtering to produce highly
personalized results.”
whatis.techtarget.com

3. Fab!
...
WTH does that mean?

5. | 5
Search within a social platform

6. | 6
A social platform turned social search engine

7. | 7
NOT a social search engine

8. | 8
The reason I’m here #1

9. | 9
The reason I’m here #2

10. | 10
The reason I’m here #3

11. What is a social search engine?
An enhanced version of a search engine that
combines traditional algorithm-driven technology
with [user-generated content] to produce highly
[diversified] results.
11

12. Naver

13. Café
13

14. Blog

15. Post

16. KnowledgeiN

18. Naver Café

19. Naver Café
Naver Blog

20. Naver Café
Naver Blog
Naver KnowledgeiN

21. Naver Café
Naver Blog
Naver KnowledgeiN
Naver Post

22. |
Blog
Priority #1
How to use them
22

23. |
How to use them
23
Blog
Priority #1
Companies need to
register

24. |
How to use them
24
Blog
Priority #1
Companies need to
register
Post 1/week avrg.

25. |
How to use them
25
Blog
Priority #1
Companies need to
register
Post 1/week avrg.
It’s really just blogging

26. |
Post
Priority #2
How to use them
26

27. |
How to use them
27
Post
Priority #2
Goal: Top 100

28. |
How to use them
28
Post
Priority #2
Goal: Top 100
Profiles look more
social

29. |
How to use them
29
Post
Priority #2
Goal: Top 100
Profiles look more social
A different ‘blog’

30. |
How to use them
30
Café
Scariest social ever

31. |
How to use them
31
Café
Scariest social ever
Any kind of content

32. |
How to use them
32
Café
Scariest social ever
Any kind of content
Community

33. |
How to use them
33
Café
Scariest social ever
Any kind of content
Community
Lots of time and
resources

34. |
How to use them
34
KnowledgeiN
Q&A

35. |
How to use them
35
KnowledgeiN
Q&A
Outreach, brand
awareness & research

36. Baidu

39. Encyclopaedia

40. Post-It

41. Knows

42. |
How to use them
42
Encyclopaedia
Baidu’s Wikipedia

43. |
How to use them
43
Encyclopaedia
Baidu’s Wikipedia
General knowledge

44. |
How to use them
44
Encyclopaedia
Baidu’s Wikipedia
General knowledge
Links to authors’
content

45. |
How to use them
45
Post-It
Forum

46. |
How to use them
46
Post-It
Forum
Ads

47. |
How to use them
47
Post-It
Forum
Ads
Research, outreach,
brand awareness

48. |
How to use them
48
Knows
Q&A

49. |
How to use them
49
Knows
Q&A
Experience

50. |
How to use them
50
Knows
Q&A
Experience
Content types

51. 51

52. |
Lesson 1
Content /
social media
in

53. |
Lesson 1 Lesson 2
Content /
social media
in
Not
everything
is as it
seems

54. |
Lesson 1 Lesson 2 Lesson 3
Content /
social media
in
Not
everything
is as it
seems
Time and
resources

55. | 55
Want to know more?

56. Questions?
daiana.damacus@webcertain.com
in/daianadamacus