A website migration can be one of the most stressful situations that an SEO will encounter. There are so many things to consider and so many potential issues that it can be daunting.
These slides are from a webinar hosted by SiteVisibility in which Marcos Alvarez (Senior SEO Analyst at SiteVisibility & BrightonSEO trainer) and Rachel Pearson (Digital Marketing Manager at SiteVisibility and Founder of Brighton Digital Women) run through each of the aspects that you'll need to consider from an SEO perspective when working on a web migration.
They discuss the different types of migrations and provide a road map of all the activities that should take place before, during and after the launch, from redirect maps to setting up the new platform.
You'll learn:
- What a website migration is
- The different types of web migrations
- The pre-migration activities you'd need to undertake (Staging site, benchmark, URL mapping...)
- The activity you need to undertake during the Migration (Redirect implementation, speed up indexation, initial tests...)
- The post migration activities you'll need to check off (Compare benchmark, regular checks...)
A look behind the scenes at why Digitalhound, the digital marketing agency was set up including key personnel within the agency, philosophy and working ethics.
With in-depth expertise in SEO and content mapping, and 2 quick case studies highlighting the challenges faced and results that was achieved.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
Managing website migration searchmetrics summit 2018 - victoria olsinaVictoria Olsina
Presentation for Searchmetrics London Summit 2018.
You can read more about it on my website: http://victoriaolsina.com/managing-website-migration-the-complexity-of-implementing-change-within-a-big-organisation
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
Digitech Solution is the top most leading best digital marketing agency in Pune. We offer the SEO, SEM, Email Marketing, Content Marketing & SMO, etc
https://thedigitechsolutions.com/
#Best digital marketing company in pune #Digital marketing company in pune #Bestdigitalmarketingcompanyinpune #digitalmarketingcompanyinpune
A look behind the scenes at why Digitalhound, the digital marketing agency was set up including key personnel within the agency, philosophy and working ethics.
With in-depth expertise in SEO and content mapping, and 2 quick case studies highlighting the challenges faced and results that was achieved.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
Managing website migration searchmetrics summit 2018 - victoria olsinaVictoria Olsina
Presentation for Searchmetrics London Summit 2018.
You can read more about it on my website: http://victoriaolsina.com/managing-website-migration-the-complexity-of-implementing-change-within-a-big-organisation
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
Digitech Solution is the top most leading best digital marketing agency in Pune. We offer the SEO, SEM, Email Marketing, Content Marketing & SMO, etc
https://thedigitechsolutions.com/
#Best digital marketing company in pune #Digital marketing company in pune #Bestdigitalmarketingcompanyinpune #digitalmarketingcompanyinpune
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
SEO Disasters to Avoid During a Website RedesignDigital Reach
Redesigning your website is daunting at best. And if you aren't fully prepped for success, it can be a recipe for disaster.
In this presentation, we’ll breakdown our proven prep strategies and outline the post-launch checklists to make your website redesign as painless as possible.
Associate Director of SEO & Internal Development, Rebecca Berin, to discuss:
- SEO mistakes to avoid during website redesigns.
- Checklists for covering your bases pre- and post-launch.
- Tracking the progress (and success) of your redesign.
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
If your company needs to submit a Website Audit Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g80dwa
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Does it seem harder to attract new customers lately?
Ecommerce is filled with so many incredible opportunities, yet there is so much more competition.
However, large ecommerce sites are thriving – you’ve seen the proof.
Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising costs of customer acquisition.
Now, you can thrive, too.
Learn how to scale your SEO efforts and grow your ecommerce business like the big guys.
You'll learn how to:
- Rank your top-performing pages by spending crawl budget wisely.
- Connect revenue with organic search strategy.
- Discover new growth potential with automation.
Watch Jessica Flareau, SEO & Personalization Manager at Barnes & Noble, and Christophe Frenet, Chief Product Officer at Botify, as they provide comprehensive insights for scaling your ecommerce SEO efforts.
Most SEO professionals deal with complicated technical issues that don't exist for small businesses when they scale.
Discover what to prioritize by using the concept of scale and see how scaling SEO can skyrocket your brand.
Web Audit Strategy Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Web Audit Strategy Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/35pfKnu
Large Website Migration Case Studies and ChecklistsColorWhistle
Are you ready to plunge into the journey of website migration? Explore the compelling case studies that showcase real-world examples of seamless migrations, accompanied by comprehensive checklists that provide step-by-step guidance.
Get inspired, prepare your migration checklist, and elevate your migration game with website redesign to achieve optimal results.
Visit our blog to know more: https://colorwhistle.com/large-website-migration-case-study/
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
The Science of Website Performance What You Need to KnowPixlogix Infotech
Explore the intricacies of website performance with Pixlogix's insightful blog. Uncover the science behind optimizing your website for speed, user experience, and search engine rankings. Gain valuable insights into the latest techniques and tools that can elevate your website's performance, ensuring a seamless and engaging online experience for your audience. Stay ahead in the digital landscape with Pixlogix's expertise in the science of website performance.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
SEO Disasters to Avoid During a Website RedesignDigital Reach
Redesigning your website is daunting at best. And if you aren't fully prepped for success, it can be a recipe for disaster.
In this presentation, we’ll breakdown our proven prep strategies and outline the post-launch checklists to make your website redesign as painless as possible.
Associate Director of SEO & Internal Development, Rebecca Berin, to discuss:
- SEO mistakes to avoid during website redesigns.
- Checklists for covering your bases pre- and post-launch.
- Tracking the progress (and success) of your redesign.
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
If your company needs to submit a Website Audit Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g80dwa
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Does it seem harder to attract new customers lately?
Ecommerce is filled with so many incredible opportunities, yet there is so much more competition.
However, large ecommerce sites are thriving – you’ve seen the proof.
Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising costs of customer acquisition.
Now, you can thrive, too.
Learn how to scale your SEO efforts and grow your ecommerce business like the big guys.
You'll learn how to:
- Rank your top-performing pages by spending crawl budget wisely.
- Connect revenue with organic search strategy.
- Discover new growth potential with automation.
Watch Jessica Flareau, SEO & Personalization Manager at Barnes & Noble, and Christophe Frenet, Chief Product Officer at Botify, as they provide comprehensive insights for scaling your ecommerce SEO efforts.
Most SEO professionals deal with complicated technical issues that don't exist for small businesses when they scale.
Discover what to prioritize by using the concept of scale and see how scaling SEO can skyrocket your brand.
Web Audit Strategy Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Web Audit Strategy Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/35pfKnu
Large Website Migration Case Studies and ChecklistsColorWhistle
Are you ready to plunge into the journey of website migration? Explore the compelling case studies that showcase real-world examples of seamless migrations, accompanied by comprehensive checklists that provide step-by-step guidance.
Get inspired, prepare your migration checklist, and elevate your migration game with website redesign to achieve optimal results.
Visit our blog to know more: https://colorwhistle.com/large-website-migration-case-study/
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
The Science of Website Performance What You Need to KnowPixlogix Infotech
Explore the intricacies of website performance with Pixlogix's insightful blog. Uncover the science behind optimizing your website for speed, user experience, and search engine rankings. Gain valuable insights into the latest techniques and tools that can elevate your website's performance, ensuring a seamless and engaging online experience for your audience. Stay ahead in the digital landscape with Pixlogix's expertise in the science of website performance.
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https://nidmindia.com/
1. 60 Minutes to Website Migration Success
SiteVisibility Webinars
2. 1. Introduction
2. What is a site migration?
3. Types of migrations
4. Planning for a migration
5. Pre migration
6. The Migration
7. Post migration
8. Questions
Contents
2
4. 4
Who are we?
Marcos Alvarez Martin - Senior SEO Analyst & BrightonSEO
Trainer
Rachel Pearson - Digital Marketing Manager & Founder of
Brighton Digital Women
9. 9
What is a site migration
A website migration is a large change
on a website that impacts the way in
which that website looks or works and
the way search engines perceive it.
11. 11
Types of migration
Type of changes Risk
Platform Medium
Server Low
Design High
Content Medium
URL High
Domain Very High
Acquisitions/Mergers Variable
Every migration comes with a risk, but it’s always good to know what the implications are
before starting a website migration project
13. Planning Pre Migration Migration Post Migration Success
Consider SEO when
creating your new
website and identify
stakeholders.
Prepare the new
website before launch
and retain the
strength of your old
website.
Activities to complete
on your launch day.
Regular checks and
post launch activity
Measure success and
plan for the future
Migration process
13
16. 16
Create specs of your new website
SEO should be involved in the initial conversations about the
new website to identify both the risks and opportunities.
26. 26
Benchmark
Gather a picture of current performance:
● Page Speed
● Indexed Pages
● Google Analytics Traffic & Conversions
● Engagement Metrics
● Any other relevant metric
27. Audit
27
The new website needs to be audited on the staging site to
ensure it follows SEO best practice before going live.
28. Audit
28
Things to review include:
● URL Hierarchy
● URL Formatting
● 404 Error Response
● 404 Page Design
● Soft 404 Errors
● 5xx Server Errors
● Broken Internal Links
● Redirects
● Robots.txt
● WWW Canonicalization
● Home Page
Canonicalization
● Page Load Speed
● Inbound Links
● XML Sitemap Plan
● Outbound Links
● Duplicate Content
● Heading Tags
● Thin Content
● Content Optimisation
● Duplicate Title Tags
● Long Title Tags
● Missing Title Tags
● Duplicate Meta Descriptions
● Long Meta Descriptions
● Missing Meta Descriptions
● Structured Data
● International SEO
● Local SEO
29. Audit
29
Ideally, you should plan in advancethe
requirements for your new website to avoid unexpected
surprises.
33. 33
First Crawl
Once the initial checks are positive, start crawling the site to ensure everything is
working as expected and to identify any possible errors.
Because the new site has already been audited at the pre-migration stage, a full
audit will only be necessary in extreme cases.
34. Ensure Measurement is in Place
34
Ensure Google Analytics/Google Tag Manager tracking is in place and test it in
Real Time Analytics. Make sure your goal tracking still works.
Google Search Console and Bing Webmaster Tools should also be verified and
reporting fresh data
35. 35
Speed up reindexation
Once your new site has migrated successfully, spread the
word to help with its reindexation
● Submit Sitemap to GSC and Bing Places
● Request indexation of key URLs in GSC
● Change external links
● Social Media
37. 37
Compare with benchmark
Use your pre migration benchmark to compare the performance of the new
site compared to the old one and make adjustments where necessary.
38. 38
Compare with benchmark
● Page Speed
● Indexed Pages
● Google Analytics Traffic & Conversions
● Engagement Metrics
● Any other relevant metric
Use your pre migration benchmark to compare the performance of the new
site compared to the old one and make adjustments where necessary.
39. Regular checks
39
● Performance (Indexation, traffic, impressions…)
● Errors (Client errors, server errors, XML sitemap…)
● Page Speed
● Structured Data
40. 40
Update business information
Once your new site has migrated successfully, spread the
word to help with its reindexation
● Social Signals
● Google My Business
● Bing Maps
● Apple Maps
● Review listings
● PR