The document discusses the role of culture and its influence on organizations. It defines culture as the shared values, understandings, assumptions, and goals learned from previous generations and passed down over time. Culture is influenced by factors like kinship, education, economy, politics, religion, health, and recreation. It also discusses key cultural value dimensions, differences in cultural perspectives, and the importance of cultural awareness, sensitivity, and avoiding ethnocentrism in organizations.

1. Understanding the Role of Culture PowerPoint by Mr. Arshad Hussain Tourism Corporation KPK 3-

2. Overview Understanding The Role of Culture Journalists & Culture Project RICH 3-

3. Culture and Its Effects on Organizations 3-

4. Subcultures Residents of the country only conform to the national character to a certain degree Could be from ethnic, geographic, or other variables Good managers treat people as individuals and they avoid any form of stereotyping 3-

5. Influences on National Culture Kinship – guides family relationships Education – formal or informal education of workers affects workplace expectations Economy – means of production and distribution in a society influences all aspects of the resource allocation Politics – system of government imposes varying constraints on an organization 3-

6. Influences on National Culture Religion – spiritual beliefs of a society are so powerful that they overpower all other cultural aspects Associations – the formal and informal groups that make up a society Health – system of health care affects employee productivity Recreation – the use, attitude, and choice of how to use leisure time 3-

7. Cultural Value Dimensions Values are a society’s ideas about what is good or bad, right or wrong 3-

8. Critical Operational Value Differences Time: temporal vs non linear Change: some forms of control over the future vs destiny or will of Allah Material factors Individualism 3-

9. Culture Savvy A working knowledge of the cultural variables affecting management decisions 3- Return

10. Cultural Sensitivity or Cultural Empathy An awareness and an honest caring about another individual’s culture. 3- Return

11. Culture of a society Comprises the shared values, understandings, assumptions, and goals that are learned from earlier generations, imposed by present members of a society, and passed on to succeeding generations. 3- Return

12. Self reference criterion The unconscious reference point of one’s own cultural values 3- Return

13. Ethnocentrism Describes the attitude of those who operate from the assumption that their ways of doing things are best – no matter where or under what conditions they are applied 3- Return

14. Jouranlist A journalist collects and disseminates information about current events, people, trends , and issues. His or her work is acknowledged as journalism . 3-

15. Journalist and Culture Information spreading Using cultural values as a tool for promotion of peace Creating Awareness Bringing people together Reporting 3-

16. Revival of Indigenous Cultural Heritage (RICH) The Peace and Culture Promotion Project is a series of events or programs designed to stimulate traditional activities for the purpose of prevailing peace and our rich tradition by providing financial, moral and technical support to the people living in different areas of KPK. The ultimate objectives of the project are 3-

17. To assist with initiatives in the cultural industries that are deemed a priority based on their potential for stimulating economic growth To stimulate the sustainable development of the province's heritage resources To adhere to the principles outlined in Creative Newfoundland and Labrador: The Blueprint for Development and Investment in Culture Help prevailing peace. 3-

18. Identifying the real heroes of the society those who are working for the promotion of culture and tradition. Help promote the local heritage and professional art activities. To achieve job growth and to increase earned incomes for professional artists within the sector over the long-term To increase capacity for market access and expansion of cultural products 3-

19. To contribute to the stability of cultural infrastructures To contribute to the growth of self-sustaining economic activity within the sector To support growth of the cultural tourism industry 3-