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CULTURAL
DIFFERENCES:
INFLUENCES
ON CULTURAL
IDENTITY
 Is based on our group memberships which are
determined by GENDER, AGE, RACIAL, ETHNIC,
RELIGIOUS, SOCIOECONOMIC, POLITICAL or our
NATIONAL AFFLIATION. -Defines Culture as a
social group system of meanings (German et al. ,
2003).
Cultural Identity
-It can be referred as a sense of collective
identity based on one's perception that he or
she shares a common heritage with a
particular racial group.
Racial & Ethnic Identities
-Is the set of beliefs and practices generally
held by an individual involving adherence to
codified beliefs and rituals. -Refers to the
personal practices related to communal faith
and communication stemming from such
conviction.
Religious Identity
-Is the social standing
or class of an
individual. It is often
measured as
combination of
education, income and
occupation.
Socio-economic Identity
------
33%
------
20%
------
13%
------
34% -Is a person's identity or sense of
belonging to one state or nation
National Identity
Ethnocentrism Cultural Relativism
VS
Ethnocentrism
- Ethnocentrism the tendency
to see your own culture as
superior to all others, is a key
characteristic of failed
intercultural communication
efforts.
EXAMPLES:
Cultural Relativism
- Cultural Relativism is the ability to
understand a culture on its own terms
and not to make judgments using the
standards of one's own culture.
EXAMPLES:
STEREOTYPE
-Stereotype are the cognitive component of
attitudes toward a social group consisting
of beliefs about what particular group are
like - Mental images in our head.
PREJUDICE
-PREJUDICE describes how we feel
about a group of people whom more
likely than not, we do not personally
know.
 Refrain from formulating
expectations based solely on your
culture
 Recognize how faulty education can impede
understanding
 Make a commitment to develop
communication skills and abilities
appropriate to life in a multicultural world
I will make every effort
to become a more
flexible communicator
I will pay attention to the
situation and the context
when I communicate
with person from
different culture
I will try to understand how
the experience of person
from different cultures lead
them to develop
perspectives differ from
mine
I will make a
commitment to seek
information from
persons whose
different from my own
I will not insist that
person from other
cultures communicate
with me on my terms

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LESSON-10- CULTURAL DIFFERENCES: INFLUENCES ON CULTURAL IDENTITY

  • 2.  Is based on our group memberships which are determined by GENDER, AGE, RACIAL, ETHNIC, RELIGIOUS, SOCIOECONOMIC, POLITICAL or our NATIONAL AFFLIATION. -Defines Culture as a social group system of meanings (German et al. , 2003). Cultural Identity
  • 3. -It can be referred as a sense of collective identity based on one's perception that he or she shares a common heritage with a particular racial group. Racial & Ethnic Identities
  • 4. -Is the set of beliefs and practices generally held by an individual involving adherence to codified beliefs and rituals. -Refers to the personal practices related to communal faith and communication stemming from such conviction. Religious Identity
  • 5. -Is the social standing or class of an individual. It is often measured as combination of education, income and occupation. Socio-economic Identity
  • 6. ------ 33% ------ 20% ------ 13% ------ 34% -Is a person's identity or sense of belonging to one state or nation National Identity
  • 8. Ethnocentrism - Ethnocentrism the tendency to see your own culture as superior to all others, is a key characteristic of failed intercultural communication efforts.
  • 10. Cultural Relativism - Cultural Relativism is the ability to understand a culture on its own terms and not to make judgments using the standards of one's own culture.
  • 12.
  • 13. STEREOTYPE -Stereotype are the cognitive component of attitudes toward a social group consisting of beliefs about what particular group are like - Mental images in our head.
  • 14. PREJUDICE -PREJUDICE describes how we feel about a group of people whom more likely than not, we do not personally know.
  • 15.
  • 16.  Refrain from formulating expectations based solely on your culture
  • 17.  Recognize how faulty education can impede understanding
  • 18.  Make a commitment to develop communication skills and abilities appropriate to life in a multicultural world
  • 19. I will make every effort to become a more flexible communicator I will pay attention to the situation and the context when I communicate with person from different culture I will try to understand how the experience of person from different cultures lead them to develop perspectives differ from mine I will make a commitment to seek information from persons whose different from my own I will not insist that person from other cultures communicate with me on my terms