SlideShare a Scribd company logo
Internationalization Plan: 
Ultra Battery 
Alphonsus Akujobi and Sarah Bishop 
Photos courtesy of East Penn Manufacturing
East Penn Manufacturing 
• Over 65 years of experience in energy storage 
• Acquisition of Ecoult 
• Ultra Battery technology 
• Expansive manufacturing and distribution 
network 
• International partnerships 
• Currently internationalizing the Ultra Battery
Competition 
• Lithium Ion 
– Largest competition 
– Pricing advantage 
– Tesla and Panasonic: Industry leaders 
– Forecasted price reductions 
– Pricing goal of $230/kWh
Strategic Partnerships
Brazil 
Key Area Critical Challenges 
Political Democratic and stable state but plagued by corruption 
Economic Low economic freedom score 
Infrastructure Energy production heavily reliant on hydropower
Brazil Recommendation 
Alstom wind turbines will help Brazil diversify its energy production mix
Egypt 
Key Area Critical Challenges 
Political Political turmoil since ousting of President Mubarak in 2011 
Economic Struggling economy with stagnated growth in recent years 
Infrastructure 
Little renewable energy infrastructure despite opportunity 
for solar power
Egypt Recommendation 
Protestors fill the streets in opposition of the Muslim Brotherhood regime
India 
Key Area Critical Challenges 
Political Rampant corruption and prevalence of bribery 
Economic Strong historical growth but has slowed in recent years 
Infrastructure 
Inadequate infrastructure for population but strong 
commitment to use of renewable energy
India Recommendation 
Market potential for ESS (Energy Storage Systems) in India through 2020 (MW) (IESA, 2013)
Nigeria 
Key Area Critical Challenges 
Political 
Democracy but with ethnic and religious insurgency in the 
Muslim North-Stable government 
Economic 
Rich in oil with projected 7% annual growth, Highest FDI in 
Africa-Good banking system 
Infrastructure 
Good telecomm and road network system-Demand for 
energy is higher than supply
Nigeria Recommendation 
Energy generation mix for Nigeria sourced from USAID
Continuing Strategy 
2 year strategy and goals 
• Focus on large projects and gaining market share 
• Lower price 
• Develop strategic partnerships 
5 year strategy and goals 
• Develop global manufacturing partnerships 
• Move forward with international subsidiaries 
• Deploy small scale grid applications 
• Focus on electrifying underserved markets

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Ultra Battery Presentation

  • 1. Internationalization Plan: Ultra Battery Alphonsus Akujobi and Sarah Bishop Photos courtesy of East Penn Manufacturing
  • 2. East Penn Manufacturing • Over 65 years of experience in energy storage • Acquisition of Ecoult • Ultra Battery technology • Expansive manufacturing and distribution network • International partnerships • Currently internationalizing the Ultra Battery
  • 3. Competition • Lithium Ion – Largest competition – Pricing advantage – Tesla and Panasonic: Industry leaders – Forecasted price reductions – Pricing goal of $230/kWh
  • 5. Brazil Key Area Critical Challenges Political Democratic and stable state but plagued by corruption Economic Low economic freedom score Infrastructure Energy production heavily reliant on hydropower
  • 6. Brazil Recommendation Alstom wind turbines will help Brazil diversify its energy production mix
  • 7. Egypt Key Area Critical Challenges Political Political turmoil since ousting of President Mubarak in 2011 Economic Struggling economy with stagnated growth in recent years Infrastructure Little renewable energy infrastructure despite opportunity for solar power
  • 8. Egypt Recommendation Protestors fill the streets in opposition of the Muslim Brotherhood regime
  • 9. India Key Area Critical Challenges Political Rampant corruption and prevalence of bribery Economic Strong historical growth but has slowed in recent years Infrastructure Inadequate infrastructure for population but strong commitment to use of renewable energy
  • 10. India Recommendation Market potential for ESS (Energy Storage Systems) in India through 2020 (MW) (IESA, 2013)
  • 11. Nigeria Key Area Critical Challenges Political Democracy but with ethnic and religious insurgency in the Muslim North-Stable government Economic Rich in oil with projected 7% annual growth, Highest FDI in Africa-Good banking system Infrastructure Good telecomm and road network system-Demand for energy is higher than supply
  • 12. Nigeria Recommendation Energy generation mix for Nigeria sourced from USAID
  • 13. Continuing Strategy 2 year strategy and goals • Focus on large projects and gaining market share • Lower price • Develop strategic partnerships 5 year strategy and goals • Develop global manufacturing partnerships • Move forward with international subsidiaries • Deploy small scale grid applications • Focus on electrifying underserved markets