This is our 5 minute Pitch. Since there isn't any recorded narration of our slides here's a breakdown of our project. If needed, there is a marketing paper and script to go along with the power point. Our project was aimed at resolving the dead battery epidemic by converting solar energy into electricity to charge portable electronics on-the-go through a stylish and quality pair of sunglasses. Basically, our goal was to charge your cell phone with the energy stored in your sunglasses so you wouldn't have to find an outlet. Imagine this scenario: You and your friends are singing the chorus to "We are the Champions" on the loud-speaker after your walk-off victory (against your heated rivals no less) and your battery says 1%! You can't let the fun end abruptly. No way! Our product allows you to stay in the moment, rather than lose it because your phone decided to take a nap at the worst possible time. Thankfully, all you have to do is wear our sunglasses at some point in the day and you have instant solar-powered battery-life for your device at your convenience.

1. Marketing Plan: Solar Shades
Iris Chan
Jackie Hing-Pacheco
Vianae Jarrell
Josh Johnson
Akshay Patel
Jessica Redmond

2. (“Impossible to”)

6. Concept Sketch

7. Strengths Weaknesses
Opportunities
❖ Innovative
❖ Sustainable
❖ Convenient and Portable
❖ Practical and Functional
❖ Resources and Connections
❖ Group Diversity
❖ Shallow skill base in solar
energy and eyewear
❖ Weather limit
❖ Technological health hazards
❖ Prototype creation
❖ Balancing multiple industries
❖ Expanding product line
❖ Wearable technology
❖ Eco-friendly
❖ Able to heighten concerns for
eye health
❖ Plano sunglass industry growth
❖ Falling stocks on solar
companies
❖ Difficulty in finding
manufacturer
❖ Consumers not understanding
the need
Threats

8. Target Market
(“Four Lakes”)
(“Cerro Castillo”)

9. Importance of Attributes for Ages 18-29

11. Actual Product
Quality Level: Stylish, durable, and
made with high-quality material
Features: Solar technology in the
lenses and battery storage on the side
with a USB port to charge small
electronics
Packaging: Complimentary leather
case included with purchase
Associated Services
Product Warranty: 18-month warranty
with free repair and product
replacement
Product Support: A customer help line
with technical support to answer
questions or provide assistance to the
customers

12. Distribution
Strategy

13. Expectations for Advertisement for Ages 18-29

14. Push Strategy

15. Pull Strategy

16. Financials
Year One Year Two
Sales and Revenue
Budgeted Sales (100%) $5,508,000 5,621,300
Cash (25%) $1,377,000 $1,405,325
Accounts Receivable (75%) $4,131,000 $4,215,975
Number of Units Sold ($100/unit) 55,080 56,213
Number of Units Given Away 550 500
Total Revenue $5,508,000 $5,621,300
Expenses
Operating Expense (65%) $3,580,200 $3,653,845
Cost of Goods Sold $3,580,200 $3,653,845
Other Operating Expenses $1,577,618 $1,593,742
Advertising Expense (2.1%) $115,668 $118,047
Cost of Goods Given Away $35,750 $32,500
Salaries $600,000 $600,000
Other (15%) $826,200 $843,195
Total Expenses $5,157,818 $5,247,587
Net Income $350,182 $373,713

19. CIGS
Technology