Persistent Identifiers (PIDs) are an increasingly important tool and technology that enable new services for research. They are attached to outputs, grant funding, people and more. They provide a way to connect data, improve accuracy, and help the flow of information. Researchers can benefit from time savings, and more accurate attribution (think better citation data…) and institutions can gain efficiency savings and a better understanding of their research portfolio. This webinar will provide an overview of the current PID landscape and will offer guidance on how PIDs for people (ORCID iDs) can be integrated in your systems, helping your researchers to take advantage of new and emerging services.