1. The document discusses the issue of people reading The Big Issue magazine but not paying for it, resulting in £35 million stolen from vendors each year. 2. It proposes using The Big Issue as a platform to create online profiles for each vendor, explaining their personal story and business plan, to foster an emotional connection with readers. 3. The plan is to pioneer near-field communication (NFC) technology to create an easy, cashless payment method for readers, amplifying the message through celebrity endorsements on social media to overcome the issues and maximize the potential of The Big Issue's media platform.

1. The Big Issue…
Won’t pay Can’t pay

2. How we overcome the issue
Won’t pay Can’t pay
Alternative
Education
payment

3. “Journalism worth paying for”
124,000
670,000
UK

4. Big Issue, Big Payback
£35,000,000 = stolen
£7,000 / vendor

5. You have the biggest unexploited
owned media platform
If you’re reading this and
haven’t paid for it, make it right.
£35,000,000 is stolen from
the UK’s local businesses
per year. That’s £7,000
from each of our Big Issue
vendors
Make it right. PAY NOW
Text 70070
Each of our vendors pays £1.25 for each
magazine they sell. Check out your local
NFC enabled vendor’s story and business
plan at: www.bigissue.org/our-vendors

6. An online profile explains their
story and business plan
Hi I’m Ben and my business
address is SE1 8NU. To read my
story and see my business plan
CLICK HERE

7. Create a cashless method of
payment
Novel
) NFC )))
)) Fast
Confident

8. Amplify to the masses
Invest in your local business
#IveInvestedInTheBigIssue Invest in yours:
www.bigissue.org/our-vendors

9. Immediate & Free
Use Big Issue as a platform to target non-buyers
NFC
Create
profiles PR from NFC
initiative
Celebrity endorsed tweets
Donated
Press ads
ROI = £0 : £35,000,000

10. Big Issue, Big Payback
)) ) NFC ))) Invest in your local business
#IveInvestedinTheBigIssue Invest in yours:
www.bigissue.org/our-vendors
= ROI
£0 : £35,000,000

11. Summary Slide
Big Issue, Big Payback
)) ) NFC ))) Invest in your local business
#IveInvestedinTheBigIssue Invest in yours:
www.bigissue.org/our-vendors
= ROI
£0 : £35,000,000
Identified problem Issues to overcome How to overcome them & amplification
1. Understand they Exploit the biggest
#IveInvested
are investing in a platform you own – Pioneer NFC
Amplify to the
Reading not buying business The Big Issue. technology to
masses through
= £35m stolen from 2. To create an Central online create ease and
Celebrity
vendors per year emotional profile for vendor’s offer a business-
endorsement on
connection personal story & like transaction
Twitter
3. Easy payment business plan