SlideShare a Scribd company logo
velcom Superdaddy project
In Belarus only 0.5% of fathers takes paternity leave
0.5%? What does it mean?
This is one dandelion fluff from flower
Do you want to improve your
professional skills?
When was the last time you do fitness?Do you want to try freelance?
When was the last time you
just play video games? :)
Try paternity leave!
Ok, velcom Superdaddy package is for you!
But what about responsibility and parental skills?
What is Superdaddy?
Mobile app Baby monitorIP Camera+ +
Superdaddy for father Superdaddy for baby
Task manager & scheduler for new
lifestyle
Childcare FAQ
velcom & partners bonuses
(courses, games)
Smart health monitoring
Safety
velcom & partners
bonuses (clothes, foods)
Physical health
Psychological
health
Better mood
Better
development
Stereotypes
breakdown
Strong family
relationship
Opportunities for
women
Less risky life
Benefits
velcom wants the first word of your child was
“daddy”
• Men with children, men planning to have children, 25-40 years old, smart, modern
and purposeful
• Women with children, women planning to have children, 25-40 years old, wishful to
work or study outside home
• Own & earned Internet media (banners, context, etc.); press; indoor (shopping malls,
fitness centers, etc.); BTL activities; POS materials
50 000 mobile application downloads, 5 000 whole package sales
Target Audience
Media channels
KPI

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02presentation

  • 2. In Belarus only 0.5% of fathers takes paternity leave 0.5%? What does it mean? This is one dandelion fluff from flower
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