Velcom is launching a "Superdaddy" project to encourage more fathers in Belarus to take paternity leave. The project includes a mobile app with features like a baby monitor and IP camera to help new fathers adapt to parenting responsibilities. The app also provides a task manager, FAQs about childcare, and bonuses from Velcom and its partners like courses, games, and products. The goals are to improve fathers' physical and mental health, strengthen family relationships, and break down stereotypes by having the child's first word be "daddy". The target audience includes men aged 25-40 who have or plan to have children, and their partners.