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MicroWorld Direct Mail : New tools for an innovative social involvement


MicroWorld Direct Mail
   MicroWorld Direct Mail offers new tools to highlight a 100% efficient
   CSR action. MicroWorld Direct Mail is an email mechanism that
   communicates on your innovative CSR initiative by encouraging your
   professional network, business partners, clients or employees, to be
   part of your action.


               Supporting a social initiative by lending
               to micro-entrepreneurs


  Engaging your network                                      Highlighting your action with a
  through an email                                           dedicated webpage
                                                               A full visibility of your investment and its
  Targeted emails give your network the                        impact on MicroWorld website
  opportunity to choose micro-entrepreneurs
  to invest in on your behalf.                                                            Dedicated page example

  E-Mail example




  - Loan to support micro-entrepreneurs are                    - The email gives direct access to this page
    invested by your network through a pass                    - The opportunity to set-up a community that is
    included in the email.                                       open to your external contacts
  - After each mail: According to the statistics,              - A CEO interview highlighting the CSR activity of
    MicroWorld team adapts your emailing strategy.               your company
  - Can be used for any occasion celebrated by                 - An automatic loan counter to emphasize the
    the company such as the group anniversary,                   social impact of your community
    christmas card...




Microcredit: A durable and efficient economic lever
- Microcredit allows individuals who are excluded from the traditional banking system to gain
  access to financial services in order to start or grow a small business.

- Not only does this allow them to develop an economic activity, it also gives them greater
  freedom and opportunity.
MicroWorld Direct Mail : TWO Levels of visibility


TWO levels of visibility and impact for your Direct Mail campaigns
 MicroWorld will assist you in selecting the relevant criteria for your
 correspondence strategy.
 A bespoke programme for your CSR strategy.




            LEVEL 1                                                      LEVEL 2
            STANDARD                                                     pRemium

        Your Loan Investment                                     Your Loan Investment
You choose to support micro-entrepreneurs            You choose to support micro-entrepreneurs
from 5K€ to 50K€*                                    from 50K€ *
through the Direct Mail Programme                    through the Direct Mail Programme

      The Direct Mail Benefits                                The Direct Mail Benefits

                                                       An innovative email campaign
                                                       Detailed Reporting on your loan investment
  An innovative email campaign                         Detailed Statistics on your emailing campaign
                                                       (email open rate, click-though rate, conversion
                                                       rate, etc.)
  Detailed Reporting on your loan investment           Company logo on the Affiliated Partners page

                                                    Specific to PREMIUM:
  Detailed Statistics on your emailing campaign
  (email open rate, click-though rate, conversion      High level of visibility
  rate, etc.)                                          - Company logo on the image of each
                                                         project supported
                                                       - A dedicated page for the company with a
  Company logo on the Affiliated Partners page           loan counter measuring your social impact
                                                       Invitations to a MicroShow* for clients of
                                                       your choice.
                                                       *MicroShows are exclusive live events where
                                                       famous musicians perfom for a limited num-
                                                       ber of MicroWorld lenders.

               Technical Fees                                             Technical Fees

                   1 850 €                                                      2 900 €


                                                     * If the total amount is not completely invested by your ‘Direct Mail’
                                                    beneficiaries, it will automatically be re-allocated to co-finance micro-
                                                    entrepreneurs projects on MicroWorld.
MicroWorld Direct Mail : : an effective and simple communication tool


8 reasons to opt for the                 MicroWorld Direct Mail Programme

                                                      1. Mobilise your community with an innovative CSR strategy
                                                         and reinforce your company image

                                                      2. Offer to your employees the chance to become involved
                                                         in a sustainable, social activity

                                                      3. Develop loyalty amongst your clients by giving them the
                                                         opportunity to support a social cause in an innovative way
                                                         through your company

                                                      4. View and support microfinance projects on the web with
                                                         immediate results

                                                      5. Benefit from high visibility on Microworld website and
                                                         promote key values : dignity, responsibility and durability
                                                      6. A loan is a not a donation. The loans will be 100% refunded
                                                         to your company within 6 to 18 months
                                                      7. Organise effective campaigns on a sustainable basis by
                                                         re-investing the amount you first invested.

                                                      8. Campaign 100% managed by our team



MicroWorld : an innovative social business

- MicroWorld is an internet platform that allows individuals
 and businesses to finance the projects of micro-
 entrepreneurs around the world by making online loans to
 fight against poverty.


- MicroWorld is run as a social business combining a strong
 social mission with business methodology. The model
 is designed to maximise social impact through efficient,
 sustainable, and scalable business practices.


- MicroWorld selects MFIs with strong social impact,
 rigorous assessment of their micro-entrepreneurs, and
 strong policies to avoid over-indebtedness


- 15 days after its launch MicroWorld had more than 2000
 members!




Some Existing Partners of MicroWorld


Contact
                         Frédéric Vaulpré: Tèl: +331 49 21 29 87 / Mob: +336 31 68 75 33 / fvaulpre@microworld.org
                         44, rue de Prony 75017 Paris - www.microworld.org

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MicroWorld Direct-mail

  • 1.
  • 2. MicroWorld Direct Mail : New tools for an innovative social involvement MicroWorld Direct Mail MicroWorld Direct Mail offers new tools to highlight a 100% efficient CSR action. MicroWorld Direct Mail is an email mechanism that communicates on your innovative CSR initiative by encouraging your professional network, business partners, clients or employees, to be part of your action. Supporting a social initiative by lending to micro-entrepreneurs Engaging your network Highlighting your action with a through an email dedicated webpage A full visibility of your investment and its Targeted emails give your network the impact on MicroWorld website opportunity to choose micro-entrepreneurs to invest in on your behalf. Dedicated page example E-Mail example - Loan to support micro-entrepreneurs are - The email gives direct access to this page invested by your network through a pass - The opportunity to set-up a community that is included in the email. open to your external contacts - After each mail: According to the statistics, - A CEO interview highlighting the CSR activity of MicroWorld team adapts your emailing strategy. your company - Can be used for any occasion celebrated by - An automatic loan counter to emphasize the the company such as the group anniversary, social impact of your community christmas card... Microcredit: A durable and efficient economic lever - Microcredit allows individuals who are excluded from the traditional banking system to gain access to financial services in order to start or grow a small business. - Not only does this allow them to develop an economic activity, it also gives them greater freedom and opportunity.
  • 3. MicroWorld Direct Mail : TWO Levels of visibility TWO levels of visibility and impact for your Direct Mail campaigns MicroWorld will assist you in selecting the relevant criteria for your correspondence strategy. A bespoke programme for your CSR strategy. LEVEL 1 LEVEL 2 STANDARD pRemium Your Loan Investment Your Loan Investment You choose to support micro-entrepreneurs You choose to support micro-entrepreneurs from 5K€ to 50K€* from 50K€ * through the Direct Mail Programme through the Direct Mail Programme The Direct Mail Benefits The Direct Mail Benefits An innovative email campaign Detailed Reporting on your loan investment An innovative email campaign Detailed Statistics on your emailing campaign (email open rate, click-though rate, conversion rate, etc.) Detailed Reporting on your loan investment Company logo on the Affiliated Partners page Specific to PREMIUM: Detailed Statistics on your emailing campaign (email open rate, click-though rate, conversion High level of visibility rate, etc.) - Company logo on the image of each project supported - A dedicated page for the company with a Company logo on the Affiliated Partners page loan counter measuring your social impact Invitations to a MicroShow* for clients of your choice. *MicroShows are exclusive live events where famous musicians perfom for a limited num- ber of MicroWorld lenders. Technical Fees Technical Fees 1 850 € 2 900 € * If the total amount is not completely invested by your ‘Direct Mail’ beneficiaries, it will automatically be re-allocated to co-finance micro- entrepreneurs projects on MicroWorld.
  • 4. MicroWorld Direct Mail : : an effective and simple communication tool 8 reasons to opt for the MicroWorld Direct Mail Programme 1. Mobilise your community with an innovative CSR strategy and reinforce your company image 2. Offer to your employees the chance to become involved in a sustainable, social activity 3. Develop loyalty amongst your clients by giving them the opportunity to support a social cause in an innovative way through your company 4. View and support microfinance projects on the web with immediate results 5. Benefit from high visibility on Microworld website and promote key values : dignity, responsibility and durability 6. A loan is a not a donation. The loans will be 100% refunded to your company within 6 to 18 months 7. Organise effective campaigns on a sustainable basis by re-investing the amount you first invested. 8. Campaign 100% managed by our team MicroWorld : an innovative social business - MicroWorld is an internet platform that allows individuals and businesses to finance the projects of micro- entrepreneurs around the world by making online loans to fight against poverty. - MicroWorld is run as a social business combining a strong social mission with business methodology. The model is designed to maximise social impact through efficient, sustainable, and scalable business practices. - MicroWorld selects MFIs with strong social impact, rigorous assessment of their micro-entrepreneurs, and strong policies to avoid over-indebtedness - 15 days after its launch MicroWorld had more than 2000 members! Some Existing Partners of MicroWorld Contact Frédéric Vaulpré: Tèl: +331 49 21 29 87 / Mob: +336 31 68 75 33 / fvaulpre@microworld.org 44, rue de Prony 75017 Paris - www.microworld.org