MicroWorld Direct Mail offers new tools for companies to promote their CSR initiatives through targeted email campaigns. It allows companies to encourage employees, partners, or clients to lend money through emails to support micro-entrepreneurs. There are two levels of visibility for companies, standard or premium, which provide different levels of promotion and reporting on the social impact of the loans. The service helps companies strengthen their brand through an innovative social action and engage their networks to fight poverty.

2. MicroWorld Direct Mail : New tools for an innovative social involvement
MicroWorld Direct Mail
MicroWorld Direct Mail offers new tools to highlight a 100% efficient
CSR action. MicroWorld Direct Mail is an email mechanism that
communicates on your innovative CSR initiative by encouraging your
professional network, business partners, clients or employees, to be
part of your action.
Supporting a social initiative by lending
to micro-entrepreneurs
Engaging your network Highlighting your action with a
through an email dedicated webpage
A full visibility of your investment and its
Targeted emails give your network the impact on MicroWorld website
opportunity to choose micro-entrepreneurs
to invest in on your behalf. Dedicated page example
E-Mail example
- Loan to support micro-entrepreneurs are - The email gives direct access to this page
invested by your network through a pass - The opportunity to set-up a community that is
included in the email. open to your external contacts
- After each mail: According to the statistics, - A CEO interview highlighting the CSR activity of
MicroWorld team adapts your emailing strategy. your company
- Can be used for any occasion celebrated by - An automatic loan counter to emphasize the
the company such as the group anniversary, social impact of your community
christmas card...
Microcredit: A durable and efficient economic lever
- Microcredit allows individuals who are excluded from the traditional banking system to gain
access to financial services in order to start or grow a small business.
- Not only does this allow them to develop an economic activity, it also gives them greater
freedom and opportunity.

3. MicroWorld Direct Mail : TWO Levels of visibility
TWO levels of visibility and impact for your Direct Mail campaigns
MicroWorld will assist you in selecting the relevant criteria for your
correspondence strategy.
A bespoke programme for your CSR strategy.
LEVEL 1 LEVEL 2
STANDARD pRemium
Your Loan Investment Your Loan Investment
You choose to support micro-entrepreneurs You choose to support micro-entrepreneurs
from 5K€ to 50K€* from 50K€ *
through the Direct Mail Programme through the Direct Mail Programme
The Direct Mail Benefits The Direct Mail Benefits
An innovative email campaign
Detailed Reporting on your loan investment
An innovative email campaign Detailed Statistics on your emailing campaign
(email open rate, click-though rate, conversion
rate, etc.)
Detailed Reporting on your loan investment Company logo on the Affiliated Partners page
Specific to PREMIUM:
Detailed Statistics on your emailing campaign
(email open rate, click-though rate, conversion High level of visibility
rate, etc.) - Company logo on the image of each
project supported
- A dedicated page for the company with a
Company logo on the Affiliated Partners page loan counter measuring your social impact
Invitations to a MicroShow* for clients of
your choice.
*MicroShows are exclusive live events where
famous musicians perfom for a limited num-
ber of MicroWorld lenders.
Technical Fees Technical Fees
1 850 € 2 900 €
* If the total amount is not completely invested by your ‘Direct Mail’
beneficiaries, it will automatically be re-allocated to co-finance micro-
entrepreneurs projects on MicroWorld.

4. MicroWorld Direct Mail : : an effective and simple communication tool
8 reasons to opt for the MicroWorld Direct Mail Programme
1. Mobilise your community with an innovative CSR strategy
and reinforce your company image
2. Offer to your employees the chance to become involved
in a sustainable, social activity
3. Develop loyalty amongst your clients by giving them the
opportunity to support a social cause in an innovative way
through your company
4. View and support microfinance projects on the web with
immediate results
5. Benefit from high visibility on Microworld website and
promote key values : dignity, responsibility and durability
6. A loan is a not a donation. The loans will be 100% refunded
to your company within 6 to 18 months
7. Organise effective campaigns on a sustainable basis by
re-investing the amount you first invested.
8. Campaign 100% managed by our team
MicroWorld : an innovative social business
- MicroWorld is an internet platform that allows individuals
and businesses to finance the projects of micro-
entrepreneurs around the world by making online loans to
fight against poverty.
- MicroWorld is run as a social business combining a strong
social mission with business methodology. The model
is designed to maximise social impact through efficient,
sustainable, and scalable business practices.
- MicroWorld selects MFIs with strong social impact,
rigorous assessment of their micro-entrepreneurs, and
strong policies to avoid over-indebtedness
- 15 days after its launch MicroWorld had more than 2000
members!
Some Existing Partners of MicroWorld
Contact
Frédéric Vaulpré: Tèl: +331 49 21 29 87 / Mob: +336 31 68 75 33 / fvaulpre@microworld.org
44, rue de Prony 75017 Paris - www.microworld.org