In this talk we provide an overview of the market for social applications on social networks of both OpenSocial e.g. MySpace and Facebook, cover revenue and business models, and share some best practices. We provide examples of successful apps, how they effectively monetize, and show how much revenue can be generated for applications of various sizes.
How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013Brian Sapp
PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
AWS makes development of cross-platform mobile applications easy. With highly-scalable cloud services such as Amazon S3, Amazon DynamoDB and Amazon SNS, mobile developers can build powerful cloud-backed mobile apps with just a few lines of code. In this session, you will learn how to connect directly to these services and how to build a powerful back end for your Android and iOS applications. We will also share some best practices from other successful apps such as Flipboard and Supercell so you can focus on differentiating your app functionality whilst leaving the 'table stakes' with no differentiated value to the cloud.
People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
DevOps provides competitive advantage to businesses through faster time to market by breaking down silos between business, development, testing and operations. They combine the Development and Operations teams leveraging automation of processes to enable rapid release cycles.
How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013Brian Sapp
PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
AWS makes development of cross-platform mobile applications easy. With highly-scalable cloud services such as Amazon S3, Amazon DynamoDB and Amazon SNS, mobile developers can build powerful cloud-backed mobile apps with just a few lines of code. In this session, you will learn how to connect directly to these services and how to build a powerful back end for your Android and iOS applications. We will also share some best practices from other successful apps such as Flipboard and Supercell so you can focus on differentiating your app functionality whilst leaving the 'table stakes' with no differentiated value to the cloud.
People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
DevOps provides competitive advantage to businesses through faster time to market by breaking down silos between business, development, testing and operations. They combine the Development and Operations teams leveraging automation of processes to enable rapid release cycles.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
Monetization of social media
This talk was given at Adknowledge social media conference in Sydney
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
Karsten Wysk - Growth Hacking Meetup #3 - How to grow your app from 0 to 15 m...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
The State of Pride Apps 2016 and the EuroPride 2016 Amsterdam App Case by Van Ons App Development and Amsterdam Gay Pride. As Presented at the InterPride EPOA conference in Montpellier. Interested in an Gay Pride App? Contact us!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
Monetization of social media
This talk was given at Adknowledge social media conference in Sydney
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
Karsten Wysk - Growth Hacking Meetup #3 - How to grow your app from 0 to 15 m...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
The State of Pride Apps 2016 and the EuroPride 2016 Amsterdam App Case by Van Ons App Development and Amsterdam Gay Pride. As Presented at the InterPride EPOA conference in Montpellier. Interested in an Gay Pride App? Contact us!
Similar to Building A Business With Social Apps (20)
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My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Why are attacks on smart factories rising?
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Session Overview
-------------------------------------------
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Monitoring Java Application Security with JDK Tools and JFR Events
Building A Business With Social Apps
1.
2. How are we doing?
Share your thoughts on the content and speakers!
Complete the session evaluation form on your
computer or mobile device at: haveasec.com/io
Next Session:
Building a Business with
Social Apps
3. Building a Business with Social Apps
Chewy Trewhella, Google
Gerardo Capiel, MySpace
Shawn Shen, Google
5/27/2009
Post your questions for this talk on Google Moderator:
code.google.com/events/io/questions
http://bit.ly/mCqkQ
4. Who We Are
Chewy Trewhella, Developer Advocate, Google
Shawn Shen, Developer Advocate, Google
Gerardo Capiel
Vice President, Product Management,
Open Platform, MySpace
Founder of Gydget
Co-founder of Digital Impact
5. How to Make a Million Bucks with
Social Apps!!!
Chewy Trewhella, Google
Gerardo Capiel, MySpace
Shawn Shen, Google
5/27/2009
Post your questions for this talk on Google Moderator:
code.google.com/events/io/questions
http://bit.ly/mCqkQ
6. A Developer's Profile
Some 30+ years ago when most people thought freedom of sharing
led to innovation in software, this fellow developer of ours
demanded that people should pay, and in so doing he became...
8. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenue Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
9. Open for Business
Revenue
Cost
__________
Profit
But how to get customers?
11. Disadvantages of a Brick 'n Mortar Business
• Lots of sales pitch
• Build one stand at a time
o Build one is fun, two is a bore, three or more a chore
• Delivery of tangible goods
A better mouse trap?
Social Apps…
12. Advantages of a Business with Social Apps
• Grow traffic on social network
o Users and friends
o Communication Channels
• Build once and use it everywhere
o Scale from 1 to 1000 servers
o OpenSocial standard
13. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
14. Social Networks and Application Platforms
• Social Networks
Facebook
• Application Platforms
o OpenSocial API
o Facebook API Facebook
Developer
Platform
15. Social Apps Ecosystems
• App Developers
o Dozens of independent developers (>$1M dollars rev)
• Advertising Networks and Offer Aggregators
o Social Media, RockYou, OfferPal, SuperRewards
• Payment Providers
o PayPal, Playspan/Spare Change, Zong
• Tool Providers
o Sometrics, Kontagent
16. Social Apps by Category and $$$ (OfferPal)
• $400 Card games
• $200 MMORPG
• $175 Racing
• $150 Owning
• $100 Pets
• $75 Green
• Others
17. Mouse Hunt App: A Better Mouse Trap
• 470K MAUs
• Courtesy of HitGrab,
Inc.
• Game Play:
You are a hunter,
hired by the king to
trap the mice that
infest his kingdom.
For each mouse you
catch, you'll receive
a unique reward,
with the aim of being
the best in the land!
• What can be bought?
• Users pay real dollars?
• How to implement?
18. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
20. Revenue Streams: Advertising
• Display and text link ads
o CPM: Cost Per Mille (thousand)
o CPC: Cost Per Click
o CPA: Cost per Action (email/referral/affiliate purchase)
o CPI: Cost per Install (specific to installing social apps)
Banner & Skyscraper
21. Advertising: Code/Tag samples
AdSense
<script type="text/javascript"><!--
google_ad_client = "[publisher_id]";
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = "468x60";
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
Right Media Exchange
<!-- BEGIN TAG - 728x90 - [publisher_id] - DO NOT MODIFY -->
<script type="text/javascript" src="http://optimizedby.rmxads.com/st?
ad_type=ad&ad_size=728x90§ion=[publisher_id]"></script>
<!-- END TAG -->
22. Advertising: Challenges / Opportunities
• Challenge: Declining eCPMs ($0.10 - $2.00)
o Demand / Supply
o ROI for advertisers
o Canvas view ads ONLY for most networks
• Opportunity: Provide contextually relevant ads
o Music app => downloads, ringtones and concert tickets
23. Revenue Streams: Virtual Economy - Direct Pay
Mouse Hunt App
• Goal: Catch mice
• Virtual currency: Gold
• Virtual goods to buy
o Cheese
o Trap
• How to get Gold
o Catch mice
o From King
o Loot and trade
o Or buy gold via…
24. Revenue Streams: Virtual Economy (Buy Gold)
Mouse Hunt App
Industry wide
• Buy Gold via CC/PayPal $1-10 per 100 DAUs
• Or Earn Gold via… Daily Active Users
PayPal Gold!
Instant Payment Notification
25. Revenue Streams: Virtual Economy - Offers/Surveys
Mouse Hunt App
• Earn gold by filling out
o Offers
o Surveys
26. Revenue Streams: Virtual Economy (Earn Gold)
Mouse Hunt App Source: OfferPal
• Earn Gold via offers
Avg. $7.5 per 100 DAUs
Daily Active Users
OfferPal Gold!
Callback within
seconds to hours
27. Revenue Streams: Offers/Surveys (Code)
• Offer iframe
<iframe src=“http://pub.myofferpal.com/[publisher id hash]/
showoffers.action?snuid=[user_id]”
frameborder="0">
</iframe>
• Callback URL
o http://www.myserver.com/offerpal_callback.php
if( isset($_GET['snuid']) && isset($_GET['currency']) ) {
$u = $_GET['snuid'];
$q = $_GET['currency'];
$q = "update USER set gold = gold + $q WHERE u = $u";
}
28. Revenue Streams: Branding
• Branding apps
o Coca Cola on Xiaonei
o Sony/Ericsson/MTV on orkut
o Heineken on Netlog
source: Interbrand
• Branding elements/campaigns
o Purina Dog Foods in FooPets
o National Geographics in Where I’ve been
o iCue by NBC/Appssavvy for Lexus on Facebook
30. Branding App: FooPets & Purina
Appssavvy: "connects many of the most popular social
media applications found on Facebook, MySpace, the
iPhone...with leading brands and agencies"
31. Revenue Streams: Others
• Free/Freemium apps
o Box.net Files (LinkedIn)
o Huddle Workspace (LinkedIn)
• Premium apps for fee
o Fanbox
• Donation
o Causes
• Custom development
o Contracting and consulting
• 3rd Party versus 2nd Party Apps
o Develop container apps
32. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
33. Social App Business: Cost
• Development
o Engineering, graphics, product/project management
• Hosting and Operations
o Servers, bandwidth, storage, tuning and scaling
• Marketing/Advertising
o Ad spend to grow traffic, campaign tuning and monitoring
• Community Management
o Users support and management, feature request feedback
• Others
o Sales (better ads/offers and direct)
o BizDev (e.g. rev share)
o Legal, Office, etc.
34. Cost: Development
• Development
o 1-5 developers
o 1 Product manager
o 0-1 Graphics designer
contractor or FT
project based
creative commons can help
• Tips
o Keep feature sets small
o But a strong theme
o Iterate more often
o 1-3 months dev. cycle
35.
36. Cost: Hosting and Operations
• Manage your own LAMP stack
o Lease your own servers
~$100/month per server (Web and DB)
o Joyent/Sun
From free to paid (on-demand servers)
• Cloud Solutions
o Amazon EC2
FamilyLink (~36M users on Facebook)
o Google App Engine
BuddyPoke app: (~40M users on dozens of networks)
37.
38. Cost: Hosting and Operations
Qualitative estimated costs
• LAMP: DIY everything
• EC2: Procure/configure servers on demand
• Google App Engine: Focus on app and we do the rest!
o Python and Java (beta)
40. Cost: Marketing/Advertising
• Advertising
o Gallery Sponsorship (CPM, CPI, Rev Share)
o App Ad Networks (e.g. Rock You, OfferPal, Social Media)
• Organic Growth
o Activity Streams
o Profiles
o Invites
o Notifications
41.
42. Cost: Community Management
• Community Management
o Support user forums within applications
o Network itself will likely have discussion areas
o User requests to product roadmap
o Security issues
o App/game play loopholes
o Confused, malicious, novice users
• Tips: Scale by leveraging your users
o Invite power users to co-manage forums
o User Generated Content e.g. graphics, polls, quizzes
43. Other Costs: Sales and BizDev
• Ad Sales
o Best ad networks/offers
o Direct sales force
• Partnerships e.g. rev sharing
• Fixed cost e.g. office, legal
• Track and optimize e.g. tools
44. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats, $$$, and Summary
45. Iterative Process: Monitor 3R's
• Reach
App • Retention App
Version • Revenue Version
1.0 2.0
• Reach: conversion to installs (e.g. 1-10% invites)
o Time of install
• Retention: conversion to active users (1%-40%)
o Last login tracks repeat users; Google Analytics
• Revenue: conversion to paid users (0.2-5%)
o Average Revenue Per User ($10-150/day per 1000 DAU )
46. Tuning Communication Channels
App Communication Channels App
V1.0 V2.0
• Communication Channels
o DO NOT spam users
o A/B testing for invites, notifications and activity stream/feed
Use dynamic text
Keep curiosity factor in mind
Make them timely and relevant e.g. birthday calendar
47. Tuning: A/B Testing Example
22% Conversion:
"I just sent you a secret gift! I know you will love it. I will give
you a hint, it is {food.hint_description}"
8% Conversion:
"John is hungry. Are you hungry?"
Source: Kontagent
49. Provide Social Context for Engagement
App Social Context App
Version Version
1.0 2.0
• Use game design pattern to provide context
o Leaderboard, leveling up, points system
o Locked items, daily unlocking code
50. Users/Friends for Product Roadmap
App App
Version User & Friends Version
1.0 2.0
"At Playdom,...we don’t assume what they will or
won’t like; instead we look to them to actively
enhance our games...we listen, really listen, to
them. If our players don’t like something, we phase
it out. And we give them more of what they want. It’s
that simple."
Courtesy of Playdom
51. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats, $$$, and Summary
52. Market Size in $$$
o Annual revenue $500-700M (estimated)
o Top 10 app developers ~65% (estimated)
o Revenue split (estimated)
Ads 20%
Virtual Economy 70%
Direct Pay 40%
Offers 30%
Others 10%
What’s new in OpenSocial about virtual economy model?
56. Sample App #1: 10K Daily Active Users
Avg Publisher Payout: $75/day per 1,000 DAU (Source: Offerpal)
• Revenue
o Daily ($25/1000 DAU) x 10K = $250
o Annual: $91.2K
• Cost
o Hosting: server@$200/month
o Annual: $2.4K
• Gross Profit
o Annual:
$88.8K
Good for 1-person team?!
57. Sample App #2: 100K DAUs
• Revenue
o Daily ($25/1000 DAU) x 100K = $2.5K
oAnnual: $912K
• Cost
o Hosting: servers@$5000/month
oAnnual: $60K
• Gross Profit
o Annual: $852K
• Expense
o Annual: $202K
• Operating Profit
$650K
Good enough to staff a team of 5+ developers
58. Sample App #3: 1M DAUs
• Revenue
o Daily ($25/1000 DAU) x 1000K = $25K
o Annual: $9.13M
• Cost
o Hosting: servers@$20K/month
o Annual: $0.23M
• Gross Profit
o Annual: $8.9M
• Expense
o Annual: $1.9M
• Operating Profit
$7M
Good enough to staff a team of 20-40 developers
59. Social Apps Market in Perspectives
Annual Daily Annual Revenue
Revenue Active per DAU
Users
Social Apps $500-700M 50-70M
(estimated)
$5-12
Huge growth last 2 years
Yahoo $7,200M 130-160M
Public data: $45-55
Google Finance
Alexa
Google $21,800M 160-200M
Public data: $100-135
Google Finance
Alexa
62. Attributions
Images from Flickr under Creative Commons
http://www.flickr.com/photos/niallkennedy/78844524/
http://www.flickr.com/photos/maubrowncow/2508026764/
http://www.flickr.com/photos/tsevis/2279253649/
http://www.flickr.com/photos/gettheshot/1047513424/
Mouse Hunt, courtesy of HitGrab Inc.
RockYou SuperPets, courtesy of RockYou
Quote from Playdom, courtesy of Playdom
63. Q&A
Resources and links
Google Code
http://code.google.com
OpenSocial APIs
http://code.google.com/apis/opensocial/
OpenSocial.org
http://www.opensocial.org/
Google App Engine
http://code.google.com/appengine/
Post your questions for this talk on Google Moderator:
code.google.com/events/io/questions
or
http://bit.ly/mCqkQ
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Developing on O3D: A View
From the Trenches