New User Flow
The new user ﬂow is one of the most important
parts of a successful game:
• Use clear directions
• Show off the cool parts of the game
• Get the user playing as soon as you can
You have 30 seconds to hook new users
and under 5 minutes to teach them:
• Shoot for 70% completion rate of the tutorial
Optimize the Download
Tapjoy Network Conversion Rate (clicks to installs)
Don’t lose users before they’ve opened the game!
The smaller the ﬁle, the better the CVR!
Conquering the World with Localization
• Signiﬁcantly improves your chances of getting featured in foreign territories
Boost revenue and distribution upon app launch
• +128% downloads and +26% revenue within a week of an app localizing
• Asia is growing at an incredible rate – this is a market that can’t be ignored
** App Annie Report - 11/29/12
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