Most digital agencies face numerous pressures to execute high quality fast. This keynote focused on how organisations can use lean, agile, ISO9001 and UCD methods to deliver multiple innovative projects with few resources.

2. 16
Oct
2013
Project management at Cyber-Duck
Delivering multiple innovative projects with few resources

3. Structure of presentation
!
1. About Cyber-Duck
2. Our project management philosophy
3. Tactics at Cyber-Duck
4. Take aways

4. Hi. I am Danny Bluestone
Founder and Managing Director
@danny_bluestone

5. ABOUT CYBER-DUCK

6. User Experience
Web & Mobile
Hosting & Support
Marketing
Consulting

7. Top 500 company in Europe,
The Middle East and Africa 2012
The only digital agency certified in
ISO 9241:210 and ISO9001:2008
18th largest South East digital agency
according to turnover and growth

9. User centred design (UCD)
Image: http://www.sapdesignguild.org/resources/ucd_process.asp
sui No
tab t
de le fo
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10. Danny Bluestone
Account Manager
Matt Gibson
User Experience Lead
Raj Remanan
Designer
Gareth Drew
Technical Lead
Ramon Lapenta
Front-end Developer
Nash M.
Quality Assurance Lead
Harry Clark
Marketing

11. User-centred Design & Marketing
Client and
user research
System
architecture
Start
Technical
research
Visual
design
Experience
prototypes
Functional
specification
Technical
prototypes
Testing
and QA
Platform
development
Test-driven Development
Launc
h
Marketing and
support

12. PROJECT MANAGEMENT
FRAMEWORKS

13. Why should I involve my customers?
“If you're only looking at the problem from your own
point of view you're only going to be, at best, half right.”
Jesse James Garrett
Author of The Elements of User Experience
!
Image: http://flickriver.com/photos/mauriz/7450396382/

14. Scrum
1. User stories replace requirements.
2. Replaces the notion of ‘phases’.
3. Scrum welcomes change.
4. The concept of 'done'.
5. Team autonomy.
!
!

15. “Scrum was a major contributor to a 66% reduction in
cycle time… Scrum improved staff morale, transparency
and lead to uncover bugs and poor habits
Pat Elwer
Agile Project Development at Intel: A Scrum Odyssey
Image:http://gtvsource.com/2013/06/25/intel-set-top-box-iptv-testing/

16. A framework - ISO9001:2008
1. Key procedures are documented.
2. Record keeping is systemised.
3. Client surveys.
4. CAPA analysis.
5. Quality objectives.
6. Continual improvement.

17. “Within 12 months, ISO9001 helped us to improve
profitability by 177%. The team understands the business,
department and their own objectives”.
Cyber-Duck Ltd
* comparing Aug 2012 with Aug 2013

18. Lean
1. Develop MVPs while pivoting
2. Build, measure and learn
3. Actionable analytics
4. Validated' learning
5. Automation for speed / errors
6. Small batches work better.
7. Eliminate ‘waste’.
8. Uses the andon cord.

19. Lean thinking provided a 93% reduction time in specimen
reception and a 40% reduction time in turnaround time.
Specimens arrive in the lab up to 3 hours earlier.
Neil Westwood / Clinical Process Consultant
Hereford Hospitals, NHS Trust, UK

20. Combining UCD, agile and lean
By combining UCD, ISO 9001 and agile together we gain:
• A superior user experience design process
• An agile mindset and manoeuvrability
• Strong quality management processes
!
!
!

21. TACTICS AT CYBER-DUCK

22. The project management triangle
THE ‘PM’ TRIANGLE

23. What creates a project at Cyber-Duck

24. Company wide project meetings

25. Departmental weekly resourcing

26. Task management
http://restreaming.me/wp-content/uploads/2012/03/screen-shot-2012-03-29-at-09-02-31.png

27. Time recording

28. The project clipboard

29. Go no go meetings

30. People reports
STAFF 1
STAFF 2
STAFF 3
STAFF 4
STAFF 5
STAFF 6

31. Dailies
CLIENT 1
CLIENT 2
INTERNAL
CLIENT 3
CLIENT 4

32. Operational weekly resourcing
DIFFERENT STAFF
MEMBERS

33. Managing recurring procedures
Different staff
members

34. Post mortems

35. Manage bugs

36. TAKE AWAYS

37. Top 10 skills of a project manager
1. Be systemised but flex with the project.
2. Use frameworks such as UCD, agile, lean and ISO9001.
3. Documentation will help you to track and monitor progress.
4. Communication can be improved by using Trello.
5. Make yourself passionate about the subject.
6. Be ready to juggle speed, scope and pricing.
7. Show empathy to all stakeholders.
8. Be prepared to multi-task.
9. Be a detail freak and test all the time.
10. Show a relentless drive to deliver quality.

38. Thanks for listening
www.cyber-duck.co.uk
@danny_bluestone