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What it means to be a lean agency

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In this presentation Danny explains how Cyber-Duck merge lean and agile principles with user centred design (UCD) to deliver Cancer Research Technology's new portal - Ximbio. By taking a Scrum approach and blending strategic branding within the first sprint, Cyber-Duck managed to plan, design and launch the portal within 90 days. None of the above would be possible without having strong lean principles and this presentation explains how lean thinking underpins the essence of a digital agency.

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What it means to be a lean agency

  1. 1. WHAT IT MEANS TO BE A LEAN AGENCY DANNY BLUESTONE, APRIL 2015
  2. 2. TODAY 1. Introduction to Cyber-Duck 2. About Danny 3. Our clients 4. Who are CRT 5. Our approach 6. The lean agency 7. Quality management 8. Why CRT approached us 9. Lessons learnt 10. The product 11. Conclusion
  3. 3. INTRODUCTION
  4. 4. The talk is about how a lean vision, user centric thinking and agile can be utilised to deliver complex projects fast
  5. 5. Some of the projects we’re working on at the moment
  6. 6. WHAT CRT WANTED For licensing Reagents *Logo copyright to Tripadvisor
  7. 7. WHY CRT APPROACHED US
  8. 8. OUR APPROACH
  9. 9. UCD
 TACTICS LEAN
 AGENCY AGILE DELIVERY
  10. 10. HYPOTHESIS LEAN PRINCIPLES TEST & VALIDATE IMPROVE DESIGN & BUILD MEASURE LEAN AGENCY 1 2 3 4 56
  11. 11. LEAN QUALITY MANAGEMENT 1 2 3 MANAGEMENT
 REVIEWS QUALITY OBJECTIVES RETRIEVABLE RECORDS 4 NON CONFORMITIES 5 CORRECTIVE
 ACTIONS 5 RISK REGISTER 6 CONTINUAL
 IMPROVEMENT 6 INFRASTRUCTURE 7 HUMAN RESOURCES
  12. 12. Interaction design / ethnography Stakeholder interviews Persona research (1st usability testing) UCD Information architecture with field experts Prototyping
 (2nd usability testing) Final user
 acceptance testing Art direction and branding guidelines Functional specification 1 2 3 4 5 6 7 8
  13. 13. SPRINT 01 Release research, brand, and architecture SPRINT 02 Wireframes Search, social, emails, register SPRINT 03 Login, import, browse, auto suggest SPRINT 04 Release indexing and final UAT fixes PLANNING PLANNING PLANNING PLANNING SCRUM
  14. 14. CRT PROJECT
 LESSONS LEARNT
  15. 15. PRICE THE PROJECT BASED ON THE AMOUNT OF SPRINTS
  16. 16. CREATE A RESEARCH SPRINT
  17. 17. USE BASECAMPS TEXT DOCUMENT FEATURE
  18. 18. CREATE A RISK REGISTER EARLY ON
  19. 19. BUILD BRANDING INTO THE AGILE PROCESS
  20. 20. BRING IN FIELD EXPERTS AGENCY SIDE
  21. 21. WRITE TEST STRATEGIES THAT ARE CHALLENGED BY THE CLIENT
  22. 22. INCLUDE DEVELOPERS IN THE RESEARCH AND PLANNING SPRINT
  23. 23. ALLOW FOR RUDIMENTARY DOCUMENTATION
  24. 24. RUN SHOW AND TELLS DURING EVERY SPRINT
  25. 25. INTEGRATE UCD INTO ALL SUBSEQUENT SPRINTS
  26. 26. USE JIRA FOR BOTH FUTURE STORIES AND BUGS
  27. 27. THE PRODUCT
  28. 28. CONCLUSION
  29. 29. CONCLUSIONS 1. Build UCD and branding into your first sprint 2. Marketing plans can also be worked into Scrum 3. Assess the feasibility and steer towards minimalism 4. Lean principles help to outline a high-level strategy
  30. 30. THANK YOU! @cyberduck_uk @sylvainreiter @danny_bluestone

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