This is an outline of the 2-day workshop on Design Thinking facilitated by Vinay Dabholkar. To know more about the dates and venue of the upcoming workshop, please visit: http://www.catalign.in/p/design-thinking.html

1. Design Thinking
A 2-day workshop
Facilitator: Vinay Dabholkar, Ph.D.
Catalign Innovation Consulting
For more information / registration contact:
vinay@catalign.com, +91 99457-57913
www.catalign.in 1

2. Workshop learning objectives
• What & Why of Design Thinking
• Customer insighting: Tools
• Framing of a challenge: Tools
• Idea generation & selection: Tools
• Prototyping: tools
• How to enable DT in your organization?
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3. Outline
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Time Focus
9:30-11:00 Introduction to design thinking
Field research tools
11:15-01:00 Field research
Preparation
Field visit: interviews &
observations
02:00-03:30 Field data synthesis
Empathy map & journey mapping
Bright spots, challenge areas
Framing of the challenge
3:45-5:30 Idea generation & selection
Brainstorming
Cost-impact matrix
Reflection on how to apply DT in
day-to-day scenario
Day-1
Time Focus
9:30-11:00 Prototyping
Build prototypes:
Story-boarding,
Wireframes, Model making etc.
11:15-01:00 Field testing
Field visit to gather inputs
01:30-03:15 Team presentations
Preparation
Refinement to challenge-solution
Possible next steps
03:30-5:30 Enabling DT in organization
ABCD Approach
One step at a time
Individual reflection
Day-2

4. Highlights: Field visit experience
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An interview at a BESCOM
bill payment counter
Chat with taxi drivers A study of fast food chain
payment counter
Car garage visit Post office: field validation

5. Highlights: Learning Tools
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Tools: Experience
journey mapping
Prototyping
& Testing
Before & After
Storyboard

6. www.catalign.in 6
Facilitator: Vinay Dabholkar
10+ years of consulting experience
20 years of industry experience
100+ innovation workshops
Visiting faculty: IIMB (2010-18), IITB (2016-18)
B.Tech. IIT Bombay & Ph.D. SUNY Buffalo
in Computer Science
300+ blogs on innovation since 2007
Co-author 8 steps to innovation

7. www.catalign.in 7
Clients

8. Related blogs by the facilitator
• 3 E’s of Design Thinking: Experience, Empathy &
Experimentation
• 3 principles of immersive research
• Learnings from teaching of “Design Thinking” course
at IIM Bangalore
• Rapid prototyping: 1-hr, 1-day, 1-week prototypes
• Highlights of “Design Thinking”: A 2-day workshop
held on Nov 7-8, 2012 at Bangalore
• Empathy as accessing 3 kinds of ignorance
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9. Thank You
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For more information / registration contact:
vinay@catalign.com, +91 99457-57913
http://www.catalign.in/p/design-thinking.html