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The General Data Protection Regulation (GDPR) is hitting organisations that deals with EU citizens in 2018. In this deck, Danny informs organisations, designers and developers on how to use the three pillars of Transparency, Privacy and Controls on their quest towards GDPR compliancy. As well as providing examples of brands that are doing things right and wrong (from a GDPR perspective), the presentation provides practical examples of techniques such as consent, privacy by design (PbD) and the right of individuals to update their details at all times. Designers can use these techniques across their products and services to ensure that their marketing efforts are prepared.