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The life of a UX designer

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This talk explains what it’s like to live the life of a UX Designer and it's aimed at those people who are considering starting a career in UX.
It goes through process, tools and methodology used, as well as tips on how to get into UX.
The talk was originally given at Northumbria University.

Published in: Design
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The life of a UX designer

  1. 1. THE LIFE OF A UX DESIGNER Cristina Viganò, Senior UX Designer at Cyber-Duck
  2. 2. TODAY 1 - Who are Cyber-Duck 2 - What is my job like 3 - Some projects 4 - What’s agency life like 5 - How to get into UX
  3. 3. Powered by user-centred design, data and technology WE DELIVER TRANSFORMATION
  4. 4. HIGH STANDARDS AS A STANDARD 9241 27001 Information Security Management Quality Management System Human-Centred Design We hold the following ISO certifications:
  5. 5. OUR PROJECTS Websites Mobile apps Digital transformation Consultancy
  6. 6. OUR OFFICES
  7. 7. OUR CLIENTS
  8. 8. INTERNATIONALLY EXPERIENCED Texas, USA Germany + Saudi Arabia Switzerland + USA San Fransisco, USA Singapore South Africa, UAE, Asia Pacific, 10 African Countries Uganda Belgium China Japan Sao Paulo, Brazil
  9. 9. ABOUT ME
  10. 10. Brand values HELLO! Psychology & HCI UX Designer
  11. 11. Brand values WHAT I DO Strategy Design Project Management / Admin Research Internal tasks Other
  12. 12. Brand values MY TOOLS
  13. 13. Brand valuesOUR PROCESS FOR A STANDARD PROJECT 1. Research 2. Design / prototype 3. Test 4. Improve 1 Research & strategy 2 Prototype 3 Test 4 Iterate
  14. 14. 1 Research
  15. 15. Brand values CLIENT WORKSHOPS
  16. 16. Brand values RESEARCH THE AUDIENCE - Interviews - Focus groups - Diary studies - Usability testing - Field research Qualitative data - Surveys - Google analytics Quantitative data
  17. 17. Brand values PERSONAS
  18. 18. Brand values USER JOURNEYS
  19. 19. Brand values CONTENT AUDITS
  20. 20. 2 Prototype
  21. 21. SketchingUSER STORIES & CONTENT STRATEGY
  22. 22. Sketching SKETCHING
  23. 23. Sketching WIREFRAMING
  24. 24. Sketching HIGH FIDELITY DESIGNS
  25. 25. 3 Test
  26. 26. Sketching GUERRILLA TESTING
  27. 27. Sketching EYE TRACKING
  28. 28. Original Design Winning Variation 6.6% conversion 10.7% conversion Sketching A/B TESTING
  29. 29. AGENCY LIFE
  30. 30. A LOT OF FUN
  31. 31. PROS & CONS PROS - Very dynamic environment - A lot of variety: every project is different - You can learn a lot from other disciplines too - Some travelling involved - Always up to date on latest trends and tools CONS - Sometimes you might get projects that are not that interesting - You only work on a fixed project, then you have to move on - Fast paced environment - Higher staff turn over
  32. 32. PUBLIC SPEAKING & WORKSHOPS
  33. 33. GIVE BACK TO THE COMMUNITY
  34. 34. R&D
  35. 35. UX APP
  36. 36. ALEXA
  37. 37. INTERACTIVE PRODUCT PREVIEW *
  38. 38. INTERACTIVE PRODUCT PREVIEW *
  39. 39. HOW TO GET INTO UX
  40. 40. HAVE A SIDE PROJECT
  41. 41. BUILD YOUR NETWORK
  42. 42. LEARN MORE
  43. 43. FIND YOUR ANGLE
  44. 44. THANK YOU

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